美国对我国的关税已经来到了104%，美国的行为摆明了就是想将我国的商品挡在门外，虽然我们也做出了相应的反制，殊不知仍有一些被误认为是国货的 美国品牌在中国大赚。 那么都有哪些品牌看似是国货，其实是美国品牌呢？ 随着美国的关税政策越来越咄咄逼人，我国也向美国表明了我们的态度，那就是坚决奉陪到底！ 国货 在中国，几乎没有人没吃过双汇火腿肠，无论是泡面搭档、烧烤必备，还是学生时代的课间零食，双汇早已渗透进普通人的日常生活。 1998年，双汇凭借物美价廉的产品迅速占领市场，成为肉制品行业的龙头，那时候的双汇的确是实打实的民族品牌。 资本的游戏往往悄无声息，2006年，美国高盛集团以20亿美元的价格收购了双汇的多数股权，这一动作在当时并未引起太多关注。 双汇 2013年，双汇的母公司万洲国际更是直接收购了美国最大的猪肉生产商史密斯菲尔德，完成了从"中国品牌"到"全球食品巨头"的转变。 双汇现在虽然仍在中国生产、销售，但它的利润早已流向大洋彼岸的股东手中。 中美关税战打响后，双汇并未受到太大冲击，它的生产线和供应链几乎全部本土化，原材料来自国内养殖场，终端市场也集中在中国。 双汇 即便美国对中国出口的猪肉加征高额关税，双 ...

年轻人的精致审美，给护肤品牌带来了一个全新赛道。 在今年618大促期间，自然堂拼多多渠道总监田晓丹就发现旗下小紫瓶精华在拼多多走俏，超七成购买人群为18岁 至30岁的年轻人。"这款小紫瓶精华已经是第六代产品，主打对抗疲惫式衰老，也是集团战略性单品，没承想今年 吸引了这么多年轻人。" 数据显示，在年轻人推动下,我国抗衰市场正以两位数高速增长，规模突破两千亿元。更多90后、Z世代开始关注 抗衰产品，并采取抗初老措施。为了争抢这一增量市场，包括自然堂、大宝等头部美妆品牌早早就开启了布局。 正值四十周年之际，大宝今年也拿到了护肤品消费人数中国第一的官方认证，作为四十年的护肤经典品牌，大宝 SOD蜜的国民辨识度无需多言，一句"大宝天天见"的广告词成为无数80后、90后的共同记忆。近年来，大宝针对 年轻人推出的A醇（维生素A醇）嫩肤乳也成为拼多多的小爆款。 "A醇嫩肤乳的目标客群就是学生党、新锐白领和小镇青年，上线拼多多不久销量即突破数万支。"大宝电商销售 负责人王凯表示，为进一步覆盖年轻用户大宝还推出了有舒缓功效的维他命B5产品及美白功效的维C产品。 今年4月，拼多多推出重磅惠商政策"千亿扶持"计划，将在未来三年投入千 ...

Core Viewpoint - The beauty industry is experiencing an "enzyme ingredient revolution" with domestic brands innovating and focusing on enzyme-based skincare products, indicating a shift in consumer preferences towards gentler and more effective solutions [4][14][25]. Group 1: Enzyme Ingredients in Skincare - Enzymes have been a "silent hero" in cosmetic formulations, with 31 types of enzyme ingredients already used in effective registered cosmetics, with superoxide dismutase (SOD) leading with 15,285 registrations [6][12]. - Major brands like Proya and Marubi are incorporating SOD and other enzymes like coenzyme Q10 and papain into their products, highlighting the growing trend of enzyme usage in skincare [11][21]. - The focus on composite enzymes, such as Proya's "3X Smart Enzyme," aims to provide a dual benefit of effective exfoliation and gentle repair, catering to consumer demands for non-irritating skincare solutions [15][23]. Group 2: Market Trends and Consumer Insights - The demand for enzyme-based products is driven by consumers seeking effective yet gentle solutions for skin concerns, particularly for oily skin types and sensitive skin [23][25]. - The global enzyme preparation market is projected to grow to $15 billion by 2035, with a compound annual growth rate (CAGR) of approximately 3.61% from 2025 to 2035, indicating a stable growth trajectory for enzyme-based products [39]. - The enzyme market is highly concentrated, with five companies, including Novozymes and DuPont, holding about 75% of the global market share, reflecting the competitive landscape [40]. Group 3: Technological Advancements and Challenges - Advances in biotechnology are enhancing the stability and efficacy of enzyme ingredients, with companies employing gene editing and nanotechnology to improve product performance [41][43]. - Despite the potential, challenges remain in enzyme application due to their large molecular size and sensitivity to environmental factors, which complicates their formulation in cosmetics [36][37]. - The industry is facing a dual bottleneck: insufficient technical conversion in production and a lack of consumer awareness regarding enzyme benefits, which hinders market penetration [44][45]. Group 4: Future Outlook - The trend of "using enzymes instead of acids" is emerging, suggesting a potential coexistence of enzyme and acid products in the market, each serving different consumer needs [46][47]. - The establishment of standards for enzyme-based skincare products is underway, which may enhance product credibility and consumer trust in enzyme efficacy [47].