Core Viewpoint - The article discusses how certain brands perceived as domestic in China are actually owned by American companies, highlighting the impact of U.S. tariffs and the complexities of global capitalism in consumer perception [2][26]. Group 1: Brand Analysis - Shuanghui, once a true Chinese brand, was acquired by Goldman Sachs in 2006 for $2 billion, and later its parent company, WH Group, purchased Smithfield Foods, marking its transition to a global food giant [4][6]. - Despite the U.S.-China trade war, Shuanghui remains unaffected due to its localized production and supply chain, with 2024 sales exceeding 60 billion yuan [8]. - The brand continues to market itself as a "national brand," misleading consumers into believing it is still a purely domestic enterprise [8]. Group 2: Dabo Brand Case - Dabo SOD Honey, a well-known skincare product, was acquired by Johnson & Johnson for 2.3 billion yuan in 2008, altering its brand identity while maintaining its market presence [10][12]. - Post-acquisition, Dabo retained its original packaging and pricing strategy, allowing it to continue appealing to middle and lower-income consumers [12]. - The brand's production is fully localized, making it resilient to tariff impacts and positioning it as a cost-effective alternative to imported skincare products [12][14]. Group 3: Harbin Beer - Harbin Beer, originally founded by Russian merchants, was acquired by Anheuser-Busch in 2004, and its control eventually passed to European capital [16][18]. - The brand employs a marketing strategy that emphasizes "Chinese elements," misleading consumers into thinking it remains a domestic brand [18]. - Harbin Beer has successfully avoided tariff impacts due to its local production and sourcing, with sales exceeding 1.8 million tons in the previous year [20]. Group 4: Little Sheep - Little Sheep, a popular hot pot chain, was privatized by Yum Brands in 2012 for nearly 4.6 billion Hong Kong dollars, leading to a reduction in store numbers from over 700 to less than 300 by 2024 [22][24]. - Despite the decrease in store count, the brand's profitability remained stable due to integration into Yum's supply chain, which standardized production and maintained flavor consistency [24]. - Little Sheep's marketing emphasizes its "grassland genes" and "Chinese cuisine," reinforcing its image as a domestic brand [24]. Group 5: Consumer Awareness - The article emphasizes the blurred lines of brand nationality in a globalized economy, where profits are the primary focus, and consumers may unknowingly support foreign-owned brands [26]. - It calls for consumers to be more discerning and informed about the ownership of the products they purchase, rather than relying solely on emotional marketing [26].

年轻人的精致审美，给护肤品牌带来了一个全新赛道。 在今年618大促期间，自然堂拼多多渠道总监田晓丹就发现旗下小紫瓶精华在拼多多走俏，超七成购买人群为18岁 至30岁的年轻人。"这款小紫瓶精华已经是第六代产品，主打对抗疲惫式衰老，也是集团战略性单品，没承想今年 吸引了这么多年轻人。" 数据显示，在年轻人推动下,我国抗衰市场正以两位数高速增长，规模突破两千亿元。更多90后、Z世代开始关注 抗衰产品，并采取抗初老措施。为了争抢这一增量市场，包括自然堂、大宝等头部美妆品牌早早就开启了布局。 正值四十周年之际，大宝今年也拿到了护肤品消费人数中国第一的官方认证，作为四十年的护肤经典品牌，大宝 SOD蜜的国民辨识度无需多言，一句"大宝天天见"的广告词成为无数80后、90后的共同记忆。近年来，大宝针对 年轻人推出的A醇（维生素A醇）嫩肤乳也成为拼多多的小爆款。 "A醇嫩肤乳的目标客群就是学生党、新锐白领和小镇青年，上线拼多多不久销量即突破数万支。"大宝电商销售 负责人王凯表示，为进一步覆盖年轻用户大宝还推出了有舒缓功效的维他命B5产品及美白功效的维C产品。 今年4月，拼多多推出重磅惠商政策"千亿扶持"计划，将在未来三年投入千 ...

Core Viewpoint - The beauty industry is experiencing an "enzyme ingredient revolution" with domestic brands innovating and focusing on enzyme-based skincare products, indicating a shift in consumer preferences towards gentler and more effective solutions [4][14][25]. Group 1: Enzyme Ingredients in Skincare - Enzymes have been a "silent hero" in cosmetic formulations, with 31 types of enzyme ingredients already used in effective registered cosmetics, with superoxide dismutase (SOD) leading with 15,285 registrations [6][12]. - Major brands like Proya and Marubi are incorporating SOD and other enzymes like coenzyme Q10 and papain into their products, highlighting the growing trend of enzyme usage in skincare [11][21]. - The focus on composite enzymes, such as Proya's "3X Smart Enzyme," aims to provide a dual benefit of effective exfoliation and gentle repair, catering to consumer demands for non-irritating skincare solutions [15][23]. Group 2: Market Trends and Consumer Insights - The demand for enzyme-based products is driven by consumers seeking effective yet gentle solutions for skin concerns, particularly for oily skin types and sensitive skin [23][25]. - The global enzyme preparation market is projected to grow to $15 billion by 2035, with a compound annual growth rate (CAGR) of approximately 3.61% from 2025 to 2035, indicating a stable growth trajectory for enzyme-based products [39]. - The enzyme market is highly concentrated, with five companies, including Novozymes and DuPont, holding about 75% of the global market share, reflecting the competitive landscape [40]. Group 3: Technological Advancements and Challenges - Advances in biotechnology are enhancing the stability and efficacy of enzyme ingredients, with companies employing gene editing and nanotechnology to improve product performance [41][43]. - Despite the potential, challenges remain in enzyme application due to their large molecular size and sensitivity to environmental factors, which complicates their formulation in cosmetics [36][37]. - The industry is facing a dual bottleneck: insufficient technical conversion in production and a lack of consumer awareness regarding enzyme benefits, which hinders market penetration [44][45]. Group 4: Future Outlook - The trend of "using enzymes instead of acids" is emerging, suggesting a potential coexistence of enzyme and acid products in the market, each serving different consumer needs [46][47]. - The establishment of standards for enzyme-based skincare products is underway, which may enhance product credibility and consumer trust in enzyme efficacy [47].