这个论断在某种程度上像是新旧两个消费时代的分隔线：买奢侈品的时候，年轻人不再追求炫目的LOGO，不再认为越贵越好；相反，他们开始寻找折 扣，寻求第三方权威机构的鉴定与认证，把"又省又好"发挥到了极致。 来自市场的消息也在印证着奢侈品"又省又好"的消费潮流：贝恩调研显示，在全球奢侈品消费出现放缓趋势之时，折扣店渠道销售额增长显著，已取代全 价店成为消费者选购入门级奢侈品的首选渠道。而中国中检也在近日宣布入驻特卖电商唯品会奢侈品仓，对折扣奢侈品进行全检、鉴定报告逐步全覆盖。 2020年，研究生毕业参加工作那年，赵果柠在专柜买了一件Burberry经典款包包，她爱不释手，当天就更新了朋友圈：没有女孩能拒绝一件Burberry。 而五年后，当她走进Burberry的特卖场，发现款式类似的包包，只有专柜价的三分之一甚至更低，她还发现几乎每个包包，都有一个专属的中检鉴定报 告。 她像是打开了新天地。她在当天发了小红书，带着傲娇感："没人会一次性买几件Burberry，除非它又省又好。" 年轻人的消费逻辑，彻底变了。 年轻人买大牌：不为LOGO，为情绪价值 奢侈品消费退潮了吗？ 某种意义上是的，2025年上半年，全球最大奢 ...

2020年，研究生毕业参加工作那年，赵果柠在专柜买了一件Burberry经典款包包，她爱不释手，当天就更新了朋友圈：没有女孩能拒绝一件Burberry。 而五年后，当她走进Burberry的特卖场，发现款式类似的包包，只有专柜价的三分之一甚至更低，她还发现几乎每个包包，都有一个专属的中检鉴定报告。 她像是打开了新天地。她在当天发了小红书，带着傲娇感："没人会一次性买几件Burberry，除非它又省又好。" 这个论断在某种程度上像是新旧两个消费时代的分隔线：买奢侈品的时候，年轻人不再追求炫目的LOGO，不再认为越贵越好；相反，他们开始寻找折扣， 寻求第三方权威机构的鉴定与认证，把"又省又好"发挥到了极致。 来自市场的消息也在印证着奢侈品"又省又好"的消费潮流：贝恩调研显示，在全球奢侈品消费出现放缓趋势之时，折扣店渠道销售额增长显著，已取代全价 店成为消费者选购入门级奢侈品的首选渠道。而中国中检也在近日宣布入驻特卖电商唯品会奢侈品仓，对折扣奢侈品进行全检、鉴定报告逐步全覆盖。 年轻人的消费逻辑，彻底变了。 年轻人买大牌： 不为LOGO，为情绪价值 奢侈品消费退潮了吗？ 某种意义上是的，2025年上半年，全球最大奢 ...

Core Insights - The luxury goods market in China is undergoing significant changes, particularly with the introduction of comprehensive inspection services by China Inspection and Certification Group (CCIC) on the Vipshop platform for luxury items [2][3][4] - This initiative marks a shift from post-purchase verification to pre-purchase authentication, enhancing consumer confidence in online luxury shopping [4][32] Group 1: Market Context - The luxury counterfeit market in China is projected to reach approximately 200 billion yuan by 2024, indicating a substantial growth in counterfeit goods [6] - The visibility of counterfeit luxury goods is six times greater than that of authentic products in the Chinese market [7] - The trust in traditional luxury retail has been shaken, leading consumers to seek reliable authentication sources [9][10] Group 2: Role of CCIC - CCIC has become a trusted authority in luxury goods authentication, with its certification seen as essential for establishing the value of luxury items [14][16] - The organization is recognized as the only state-owned enterprise in the inspection, testing, and certification sector, enhancing its credibility [14][15] - CCIC's involvement in luxury goods authentication is crucial, as it provides a neutral and authoritative third-party verification that can alleviate consumer distrust [30][32] Group 3: Operational Details - CCIC will conduct thorough inspections of all luxury items sold on Vipshop, with each item receiving a unique authentication report [4][32] - The collaboration between CCIC and Vipshop is unprecedented, as it involves full access to the luxury goods warehouse for comprehensive inspections [32] - The training and expertise required for CCIC's authentication specialists are extensive, with a rigorous selection process and continuous education on evolving counterfeit techniques [33][36][37] Group 4: Consumer Implications - Consumers are increasingly skeptical of luxury goods pricing, often questioning the authenticity of items sold at significantly reduced prices [23][24] - The partnership aims to enhance consumer trust in Vipshop's luxury offerings, addressing the prevalent concerns regarding authenticity [32] - The presence of CCIC's certification is expected to differentiate products in the market, potentially affecting resale values significantly [16][30]

Core Viewpoint - The luxury goods market in China is undergoing a significant transformation with the introduction of comprehensive authentication processes by China Inspection and Certification Group (CCIC) in collaboration with Vipshop, marking a shift from post-purchase verification to pre-purchase authentication [2][12]. Group 1: Changes in Luxury Goods E-commerce - CCIC's entry into Vipshop's luxury goods warehouse signifies a new era where all high-end products will undergo thorough inspections before reaching consumers, ensuring authenticity [2][12]. - Previously, consumers relied on post-purchase verification methods, which often left them uncertain about the authenticity of their purchases [2][12]. - The new system will implement a three-step cross-verification process for all incoming luxury goods, fundamentally altering the purchasing experience for consumers [2][12]. Group 2: Trust and Credibility in Luxury Goods - The rise of counterfeit luxury goods has led to a crisis of confidence among consumers, with reports indicating that the visibility of counterfeit products in the Chinese market is six times that of genuine products [4]. - CCIC has emerged as a trusted authority in luxury goods authentication, positioning itself as a critical player in restoring consumer trust [5][12]. - The collaboration with Vipshop aims to enhance consumer confidence by providing a reliable authentication report for every luxury item sold [12][28]. Group 3: The Role of CCIC - CCIC is recognized as the only state-owned enterprise in the inspection, testing, and certification sector, serving as the "national team" in this field [9][10]. - The organization is seen as a gatekeeper for quality management, influencing the fair market value of luxury goods through its authentication reports [12][25]. - The rigorous training and certification process for CCIC's appraisers ensures a high level of expertise, with a pass rate of less than 10% for certification exams [11][29]. Group 4: Consumer Behavior and Market Dynamics - Consumers often question the authenticity of luxury goods when prices are significantly lower than expected, leading to skepticism about the reliability of e-commerce platforms [19][21]. - The perception of luxury goods being tied to high prices complicates consumer trust, as many are reluctant to believe that genuine products can be sold at steep discounts [19][21]. - The collaboration between CCIC and Vipshop aims to address these concerns by providing a credible third-party verification system, thereby enhancing consumer trust in the platform [25][28].