这个论断在某种程度上像是新旧两个消费时代的分隔线：买奢侈品的时候，年轻人不再追求炫目的LOGO，不再认为越贵越好；相反，他们开始寻找折 扣，寻求第三方权威机构的鉴定与认证，把"又省又好"发挥到了极致。 来自市场的消息也在印证着奢侈品"又省又好"的消费潮流：贝恩调研显示，在全球奢侈品消费出现放缓趋势之时，折扣店渠道销售额增长显著，已取代全 价店成为消费者选购入门级奢侈品的首选渠道。而中国中检也在近日宣布入驻特卖电商唯品会奢侈品仓，对折扣奢侈品进行全检、鉴定报告逐步全覆盖。 2020年，研究生毕业参加工作那年，赵果柠在专柜买了一件Burberry经典款包包，她爱不释手，当天就更新了朋友圈：没有女孩能拒绝一件Burberry。 而五年后，当她走进Burberry的特卖场，发现款式类似的包包，只有专柜价的三分之一甚至更低，她还发现几乎每个包包，都有一个专属的中检鉴定报 告。 她像是打开了新天地。她在当天发了小红书，带着傲娇感："没人会一次性买几件Burberry，除非它又省又好。" 年轻人的消费逻辑，彻底变了。 年轻人买大牌：不为LOGO，为情绪价值 奢侈品消费退潮了吗？ 某种意义上是的，2025年上半年，全球最大奢 ...

Core Insights - The central economic work conference has prioritized "expanding domestic demand" as the primary task for 2025, leading to the implementation of new policies to boost consumption in Shenzhen and Hong Kong [1] - The establishment of a comprehensive cross-border consumption service chain in the Futian area aims to enhance consumer experience and promote deep integration between Shenzhen and Hong Kong [1][4] Policy and Implementation - The Ministry of Commerce and other departments have issued a notice to optimize the departure tax refund policy, which is expected to stimulate inbound consumption [1][4] - Futian District has introduced 39 innovative measures to boost consumption, including the establishment of the first departure tax refund point at the Futian port [1][4] Tax Refund System - The newly established departure tax refund point has processed 2,299 transactions worth 23.11 million yuan, with a total tax refund amount of 2.87 million yuan in its first month of operation [4] - The tax refund business has shown a weekly increase, with peak daily transactions exceeding 150 during the summer [4] Service Enhancements - Futian has launched a "Four Ones" initiative to enhance service offerings, including a cultural guide and the development of a cross-border consumption theme route [5] - The introduction of an "immediate refund" service at COCO Park has significantly improved efficiency, reducing the traditional refund process from 3-7 days to minutes [6] Night Economy Development - Futian is focusing on enhancing the night economy by implementing a governance model that integrates technology and community engagement [8] - Nighttime dining orders have increased by 15%, and hotel occupancy rates have risen by nearly 20% [8] Future Plans - Futian aims to deepen the "tax refund service+" system and implement three major actions to enhance cross-border consumption, including improving tax refund terminals and establishing a rapid response mechanism for consumer disputes [9] - The district plans to create an international consumption corridor that integrates shopping, cultural experiences, and digital consumption [9]