抱冷经济

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暴涨14倍,2元“降温神器”火了,有商家半年卖5000万
3 6 Ke· 2025-08-12 23:45
在演唱会、马拉松、露营徒步的现场,许多年轻人将一片降温冰巾佩戴在脖子或手腕上,不但清凉解暑,还能助攻"出片"。 冰巾,是一种能快速降温的凉感湿巾,不少品牌宣称其产品能做到3秒速凉3℃、长效维持3小时,堪称"夏日户外的移动空调"。 天猫数据显示,今年夏天,"抱冷经济"在天猫平台呈现爆发式增长,年轻人将冰巾、凉感抱枕、冰丝眼罩等单品买成了爆款,不只自购,还向父母"隔空 送凉",其中冰巾的异地下单成交同比翻了近14倍。 定位0石油基洗护品牌的EcoWish(一棵愿望),就凭借降温冰巾单一品类,仅用1年时间快速崛起。品牌联合创始人寇潇航告诉《天下网商》,截至目 前,EcoWish在全网已经售出超过1000万包冰巾,今夏销量同比去年暴涨700%,拿下该细分品类第一。 "我们只是发现这个需求真实存在就着手做了,却没想到这个市场能有这么大。" 6月以来,全国多地进入高温炙烤模式,一种新型"降温神器"开始悄悄流行。 短短一年内,涌入这个细分赛道的品牌商家如过江之鲫,据寇潇航透露,品类的火爆已经传导至上游供应链,"同类定制产线就卖出去约300条,每条日产 5万—10万包"。 从日韩兴起的降温冰巾,经过国产品牌的创新改造,焕发出 ...
美团将开超1万家外卖卫星店;KKR公司收购大窑汽水相关交易获批
Sou Hu Cai Jing· 2025-07-17 00:28
Group 1 - The core viewpoint of the article highlights the release of the "2025 China Online Retail TOP 100" list, with JD.com ranking first with a network sales amount of 928 billion yuan, marking a year-on-year growth of 13.6% in total online sales for the listed companies [1][2][3] - The total online sales of the top 100 companies reached 2.17 trillion yuan, with 63 consumer goods companies, 24 physical retail companies, and 13 e-commerce companies contributing to the trillion-level market [1] - Four companies, including JD.com, Midea, Alibaba, and Vipshop, are part of the "billion-dollar club," while 20 companies are in the "hundred-million camp," forming the backbone of the market [1][2] Group 2 - The announcement from Guoquan indicates an expected net profit of approximately 180 million to 210 million yuan for the first half of 2025, representing a year-on-year increase of about 111% to 146% [7] - KKR's acquisition of Dayao Soda has been approved, with KKR set to acquire 85% of the shares, aligning with previous media reports [8] - Meituan plans to open over 10,000 satellite stores by the end of this year, having already established over 5,500 stores in collaboration with more than 800 major restaurant brands [13]