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元旦假期旅游“开门红”:南京订单量同比增90%,牛首山、夫子庙领跑景区热度
Xin Lang Cai Jing· 2026-01-03 08:59
据携程提供的数据,元旦当日南京整体旅游订单量同比上涨90%。南京的热度在全国热门目的地中排名 第七。 牛首山、夫子庙成跨年"顶流",文化祈福受青睐 在热门景区方面,南京与全省榜单既有重合又各具特色。南京元旦热门景区前五位依次为:牛首山文化 旅游区、夫子庙秦淮风光带、红山森林动物园、南京博物院、钟山风景名胜区。而在全省范围内,拙政 园、牛首山文化旅游区、瘦西湖、夫子庙秦淮风光带、红山森林动物园跻身江苏热门景区TOP5。 从牛首山的晨钟到秦淮河的夜灯,从红山动物园到钟山脚下,2026年元旦假期,南京乃至江苏的文旅市 场以扎实的数据交出"开门红"答卷。来自携程、飞猪、途牛等多家在线旅游平台的数据显示,江苏元旦 当日整体旅游订单量同比增长97%;其中,南京表现尤为突出,元旦当日整体旅游订单量同比上涨 90%。 元旦假期,具有新年祈福寓意的牛首山文化旅游区人气高涨,稳居南京景区热度榜首。不少市民选择在 此撞钟迎新、登高祈福,寄托对新一年的美好期许。紧随其后的是夫子庙秦淮风光带——作为南京最具 代表性的历史文化街区,其夜游、灯市、非遗展示等活动吸引大量游客驻足打卡。 红山森林动物园则延续其"网红"势头,凭借动物互动体验与 ...
“拼假”策略激活旅游市场新活力 国庆中秋出游高峰前移
Xin Hua Cai Jing· 2025-09-22 08:40
Group 1 - The core viewpoint highlights the significant increase in tourism activity during the upcoming National Day and Mid-Autumn Festival holidays, driven by an extended 8-day holiday and flexible "leave-packing" strategies [1][2] - Data from Meituan Travel indicates a 73% year-on-year increase in tourism bookings for the National Day holiday, with a notable 62% of young travelers from the post-2000 generation [1] - High-star hotel bookings have surged by 115% year-on-year, reflecting a strong demand for quality accommodations during the holiday period [1] Group 2 - The trend of "multi-destination travel" is emerging, with travelers looking to explore multiple cities during the long holiday, leading to a 4.2% increase in transportation service bookings on the Fliggy platform [2] - Long-distance travel and car rental bookings have seen substantial growth, with increases of 53% and 93% year-on-year, respectively [2] - The early peak in holiday travel, particularly from September 27 to 28, indicates a shift in consumer behavior towards more strategic planning for better value and experiences [2]