据海南省旅游和文化广电体育厅统计，元旦假期，海南接待过夜游客97.61万人次，增长16.1%；一日游 游客119.55万人次，增长33.7%。A级旅游景区接待游客142.16万人次，增长35.5%，椰级乡村旅游点接 待游客36.18万人次，同比增长66.3%。 封关红利与假期效应叠加，激发全国游客赴琼热情。来自美团、飞猪、去哪儿、同程等多个平台的数据 显示，假期海南的机票、酒店、门票、租车等预订量均实现大幅增长，入境游、免税购物、主题乐园、 滨海休闲、文旅活动等多元业态供给丰富，助推旅游消费热度持续攀升。 美团数据显示，元旦假期，海口、三亚等地机票、火车票预订量同比增长49%，北京、成都、郑州、上 海、广州等地游客成为赴琼跨年主力。住宿方面，海南的酒店、民宿房间预订量大幅增长，四星级酒店 预订量增长最快，同比增幅达61%。 同程旅行报告也指出，元旦假期，海南岛内三大机场进出港机票预订热度环比上月提升76%，上海、广 州、北京稳居前三大客源地。飞猪发布的《2026元旦假期出游快报》显示，海南门票预订量同比去年增 长270%，租车预订量同比去年增长120%。海南游客的出境游预订量同比去年增长超100%。 外国游客 ...

元旦假期，机票、酒店等订单量大幅增长，文旅活动等多元业态供给丰富 量质齐升，海南旅游喜迎"开门红" 海南日报海口1月3日讯(海南日报全媒体记者 刘晓惠)2026年元旦假期收官，作为海南自贸港全岛 封关后的首个小长假，全省文旅市场喜迎"开门红"。来自美团、飞猪、去哪儿、同程等多个平台的数据 显示，假期期间海南的机票、酒店、门票、租车等预订量均实现大幅增长，入境游、免税购物、主题乐 园、滨海休闲、文旅活动等多元业态供给丰富，助推旅游消费热度持续攀升。 封关红利与假期效应叠加，激发了全国游客赴琼热情。美团数据显示，元旦期间海口、三亚等地机 票、火车票预订量同比增长49%，北京、成都、郑州、上海、广州等地游客成为赴琼跨年主力。住宿方 面，海南的酒店、民宿房间预订量大幅增长，四星级酒店预订量增长最快，同比增幅达61%。同程报告 也指出，元旦假期，海南岛内三大机场进出港机票预订热度环比上月提升76%，上海、广州、北京稳居 前三大客源地。飞猪发布的《2026元旦假期出游快报》显示，海南门票预订量同比去年增长270%，租 车预订量同比去年增长120%。海南游客的出境游预订量同比去年增长超100%。 主题乐园、特色活动精准吸引 ...

2026年元旦假期，国内旅游市场迎来强劲开局。 1月3日，携程发布元旦旅行报告显示，文旅消费热潮全面点燃，国内景区门票预订量同比增长超4倍， 入境游相关预订亦大幅提升，掀起了2026年度首个消费热潮。"00后"出游人群占比最高，达39%，"90 后"占比33%、80后紧随其后。他们不再满足于传统观光，而是把假期视为"悦己"的重要场景。 国内热门旅游目的地包括北京、上海、广州、深圳、杭州、成都、南京、重庆、西安、天津。其中，广 西、江苏、河南、浙江、山东等省份旅游订单实现翻倍增长。以广西为例，当地推出超400项文旅活 动，涵盖演出、非遗、赛事、市集等多种形式，带动元旦旅游订单同比增长170%。 飞猪和同程旅行发布的报告均显示，元旦三天连休叠加"请3休8"拼假潮，强力拉动出游需求，2026年元 旦旅游市场火热开局。 同程旅行平台上，元旦假期前后机票、酒店、民宿等主要产品预订呈量价齐升的局面。首个小长假供需 两旺的发展势头，也为2026年文旅消费市场繁荣增长开了一个好头。元旦假期期间，"非遗"主题旅游搜 索及预订热度环比增长85%，洛阳、西安、泉州、开封、景德镇、苏州、福州、大同、敦煌、湛江等城 市位居非遗文化目的 ...

来源：北京日报客户端 从元旦假期去哪儿平台的酒店预订量来看，最热门的城市是广州、北京、上海。元旦期间，北京最受低 龄亲子游游客青睐，是12岁以下、30岁至40岁游客的首选目的地，既避开了寒暑假高峰期，又能体验老 北京的新年气氛。 这个元旦假期，消费者出游意愿与消费力双双提升。据飞猪数据，上海、北京、广州、杭州、深圳、成 都、南京、重庆、西安、武汉等传统一线及新一线城市，凭借交通枢纽优势和丰富的文旅供给，依旧是 元旦国内游目的地顶流。其中，北京租车预订量同比增长约3倍，定制游预订量同比增长5倍，线路游预 订量同比增长2倍。 图片来源：视觉中国 转自：北京日报客户端 2026元旦小长假，全国文旅市场火热开局。多家平台1月3日发布的数据显示，多地迎来客流高峰，夜经 济爆火，北京上榜热门旅游目的地。 美团旅行数据显示，元旦期间前十名热门旅行目的地为南京、成都、北京、西安、广州、重庆、上海、 深圳、哈尔滨、武汉。元旦当天，"灯会"搜索热度明显上涨，其中，成都千灯会、天津水西公园灯会等 搜索量增长近两倍。 ...

以下文章来源于e公司 ，作者证券时报 曹晨 e公司 . e公司，证券时报旗下专注上市公司新媒体产品，立志打造A股上市公司资讯第一平台。提供7x24小时上市公司标准化快讯，针对可能影响上市公司股价的 主题概念、行业事件及时采访二次解读，从投资者需求出发，直播上市公司有价值的活动、会议。 2026年元旦假期，国内旅游市场迎来强劲开局。 出境游方面，兼具自由度与舒适性的玩法热度高涨。飞猪数据显示，元旦当日，包车游预订量同比去年增长超10倍，租车预订量同比增长超210%。得益于元旦假 期"请3休8"带来的灵活出行窗口期，长线出境游热度显著增长。 途牛《2026元旦出游消费盘点》还显示，超三成用户选择假期前抢先出发，拼假错峰备受青睐。出游天数上，2天行程占比接近50%，近20%用户选择4天及以上跨年 游，跨年演唱会、无人机表演等活动广受追捧。境内自由行方面，三亚、北京、上海等十城成热门之选，其中三亚受益于元旦假期与封关利好双重加持，海南自封关 以来，途牛平台相关用户出游人次同比增长超20%，海口、陵水等目的地热度同步攀升。 元旦出境游方面，途牛数据显示，中国香港、中国澳门持续领跑。此外，马尔代夫、巴厘岛、普吉岛、亚庇、 ...

据携程提供的数据，元旦当日南京整体旅游订单量同比上涨90%。南京的热度在全国热门目的地中排名 第七。 牛首山、夫子庙成跨年"顶流"，文化祈福受青睐 在热门景区方面，南京与全省榜单既有重合又各具特色。南京元旦热门景区前五位依次为：牛首山文化 旅游区、夫子庙秦淮风光带、红山森林动物园、南京博物院、钟山风景名胜区。而在全省范围内，拙政 园、牛首山文化旅游区、瘦西湖、夫子庙秦淮风光带、红山森林动物园跻身江苏热门景区TOP5。 从牛首山的晨钟到秦淮河的夜灯，从红山动物园到钟山脚下，2026年元旦假期，南京乃至江苏的文旅市 场以扎实的数据交出"开门红"答卷。来自携程、飞猪、途牛等多家在线旅游平台的数据显示，江苏元旦 当日整体旅游订单量同比增长97%；其中，南京表现尤为突出，元旦当日整体旅游订单量同比上涨 90%。 元旦假期，具有新年祈福寓意的牛首山文化旅游区人气高涨，稳居南京景区热度榜首。不少市民选择在 此撞钟迎新、登高祈福，寄托对新一年的美好期许。紧随其后的是夫子庙秦淮风光带——作为南京最具 代表性的历史文化街区，其夜游、灯市、非遗展示等活动吸引大量游客驻足打卡。 红山森林动物园则延续其"网红"势头，凭借动物互动体验与 ...

Core Insights - The 2025 National Day and Mid-Autumn Festival holiday saw a record high in travel, with a total of 2.433 billion cross-regional trips, averaging 304 million trips per day, marking a 6.3% increase year-on-year [1][4][8] Travel Volume and Modes - Railway passenger volume reached 153.96 million, averaging 19.24 million per day, a 2.6% increase year-on-year [2] - Civil aviation passenger volume totaled 19.14 million, averaging 2.39 million per day, up 3.3% year-on-year [3] - Waterway passenger volume was 11.66 million, averaging 1.46 million per day, a 4.1% increase year-on-year [4] - Road travel accounted for 2.24841 billion trips, averaging 28.105 million per day, a 6.6% increase year-on-year, with 30.677 million in commercial road passenger volume [4] Travel Characteristics - Self-driving remained the dominant mode of travel, with an estimated daily average of 240 million trips, accounting for about 80% of total travel [5] - The first day of the holiday saw the highest travel peak, with 336 million cross-regional trips, a 1.4% increase compared to the same day in 2024 [5] - The trend of personalized travel is evident, with significant growth in car rentals and high-speed rail usage [5] Destination Trends - Major travel destinations included urban clusters such as Beijing-Tianjin-Hebei, Yangtze River Delta, Guangdong-Hong Kong-Macau Greater Bay Area, and Chengdu-Chongqing [7] - The Yangtze River Delta region experienced a notable increase in travel, with nearly 30.2 million railway passengers, a nearly 20% increase compared to the previous year [7] - In the Guangdong-Hong Kong-Macau Greater Bay Area, there was a significant increase in cross-border travel, with a fivefold increase in ride-hailing orders from mainland tourists in Hong Kong [8]

Core Insights - The upcoming National Day and Mid-Autumn Festival holidays are expected to trigger a new wave of consumer spending, with significant increases in hotel and flight bookings compared to last year [2][3] Booking Trends - Hotel and flight booking rates have surpassed last year's figures, with a notable increase in reservations across various city tiers [2] - Beijing leads in hotel bookings among first-tier cities, exceeding Shenzhen and Shanghai by 6 percentage points [2] - Coastal cities such as Dalian, Tianjin, Yantai, Qingdao, and Rizhao are experiencing high booking rates in second and third-tier cities [2] - The demand for homestays has surged, with a year-on-year increase of over 30% in bookings, particularly in lesser-known cities like Qinzhou, Longnan, Taizhou, and Xiaogan [2] Travel Preferences - The trend of "拼假" (combining leave days) has led to a 26% increase in travel product bookings from September 26 to September 28 compared to the same period last year [2] - The average booking volume for transportation services, including flights and train tickets, has risen by approximately 4.2% year-on-year, with high-speed rail and combined flight-train packages showing a 7% increase [3] - Multi-destination travel products, such as long-distance tours and car rentals, have seen significant growth, with bookings increasing by 53% and 93% respectively compared to last year [3] Consumer Incentives - Various regions are distributing consumption vouchers to enhance the travel experience, with over 29,000 cultural and tourism events planned and more than 480 million yuan in subsidies allocated [4] - Beijing's "City Renewal Week" features a range of activities and offers 5 million yuan in consumption vouchers to encourage local spending [4] - Dalian is also promoting tourism through events and has issued 15 million yuan in consumption vouchers, including 10 million yuan for retail and 5 million yuan for dining [5]

Core Viewpoint - The upcoming National Day and Mid-Autumn Festival holidays are expected to drive a significant increase in travel demand, with various transportation platforms predicting record passenger numbers and usage rates during this period [3][4]. Transportation Industry Insights - On September 30, the Yangtze River Delta railway is expected to send 3.65 million passengers, an increase of 213,000 passengers or over 6% compared to the same day in 2024 [3]. - The national railway is projected to transport 219 million passengers from September 29 to October 10, with October 1 anticipated to be the peak travel day [3]. - Highways are expected to experience increased traffic pressure starting from 4 PM on September 30, with a small peak in travel expected between 9 PM and 1 AM [3]. Ride-Hailing and Carpooling Trends - Haibo anticipates 60 million orders for its carpooling service from September 30 to October 8, with the overall industry demand exceeding 100 million orders [4]. - Didi expects a significant rise in ride-hailing demand starting September 26, with peak demand on September 30, potentially doubling compared to regular days [4]. - The second peak for ride-hailing is predicted for the Mid-Autumn Festival, with a 50% increase in demand compared to the days before the holiday [4]. Rental Car Market - Didi forecasts a 148% year-on-year increase in rental car bookings during the holiday, with 70% of these being for out-of-town rentals [5]. Food and Beverage Sector Impact - The travel surge is also boosting food and beverage sales at transportation hubs, with search volumes for food options at major train stations like Shanghai and Beijing increasing by over 70% week-on-week as the holiday approaches [5].

Core Insights - The upcoming National Day and Mid-Autumn Festival holidays are expected to drive a significant increase in travel demand across various transportation platforms [1][2] - The China Railway Shanghai Bureau anticipates a passenger flow of 3.65 million on September 30, 2024, marking a 6% increase compared to the same day in 2023 [1][2] Group 1: Railway and Road Traffic - The national railway system is projected to send 219 million passengers from September 29 to October 10, with October 1 expected to be the peak travel day [2] - High traffic pressure on highways is predicted to begin on September 30, with a small peak in travel expected from 9 PM to 1 AM [2] - The busiest highways on October 1 will be concentrated in the Yangtze River Delta, Guangdong-Hong Kong-Macao, and Beijing-Tianjin-Hebei regions [2] Group 2: Ride-Hailing and Carpooling - Hello's carpool service expects to handle 60 million orders from September 30 to October 8, with total industry demand surpassing 100 million orders [3][5] - Didi anticipates a significant increase in ride-hailing demand starting September 26, peaking on September 30, with demand expected to double compared to regular days [5] - The second peak for ride-hailing demand is projected for the Mid-Autumn Festival, with a 50% increase in demand compared to the days before the holiday [5] Group 3: Travel and Rental Services - Didi forecasts a 51% increase in intercity ride-hailing during the holiday, with cities like Lanzhou and Kaifeng seeing over 40% year-on-year growth in travel demand [6] - Didi's charter service orders are expected to grow by 187% year-on-year, with tourism and hotel transfers being key areas of demand [6] - Car rental bookings are projected to rise by 148%, with 70% of these being for intercity rentals [6] Group 4: Food and Beverage Trends - The upcoming holidays are also expected to boost food consumption at transportation hubs, with a 70% increase in keyword search volume for food at major train stations like Shanghai and Beijing [6]