Core Insights - The National Day and Mid-Autumn Festival holiday saw a 14.6% year-on-year increase in average spending per traveler, with the "post-95" generation making the highest proportion of bookings [1] - There is a noticeable trend of multi-destination travel, with a 5% increase in average bookings for transportation and a 4.6% increase for accommodations and activities compared to last year [1] - The number of travelers expanded significantly, covering over 180 countries and regions, with a strong growth in travel to lesser-known destinations [1] Domestic Travel Market - Emerging destinations gained popularity during the holiday, with orders for places like Jingdezhen and Luzhou increasing by 60% and 45% respectively compared to last year [2] - The "post-95" generation accounted for nearly 25% of bookings, while the "post-05" generation saw a 61% increase in bookings [2] - University students are increasingly exploring long-distance travel, with a 63% increase in flight bookings and a 110% increase in international flight bookings compared to last year [2] Travel Trends - The trend of self-driving travel has increased, with rental car orders rising by approximately 60% during the holiday [5] - The variety of travel experiences is expanding, with domestic activity orders increasing by 78% and outbound activity orders rising by nearly 30% compared to last year [5] - The AI travel assistant "Ask It" launched by the company saw a significant increase in daily users, with a peak usage on October 3rd [5] Post-Holiday Travel Opportunities - Following the holiday, there is a notable drop in prices for flights and hotels, with some flights costing less than 400 yuan and high-star hotels priced around 300 yuan [6] - Shandong province experienced a 22% increase in travel bookings, with significant growth in chartered tours and customized travel options [6]

Core Insights - The report highlights that Nanjing, Qingdao, and Beijing are the top three most popular destinations for the National Day holiday, with Nanjing leading in popularity [1] - There is a significant increase in orders for less popular cities, with cities like Kaifeng, Fuzhou, and Jinan seeing order growth of over 100%, and Kaifeng's orders increasing by 269% [3] - The average stay duration in cities like Beijing and Xi'an exceeds three days, indicating these cities are the most lucrative for accommodation providers [3] Group 1: Popular Destinations - The top ten popular cities for domestic homestay consumption during the National Day holiday include Nanjing, Qingdao, and Beijing, with Nanjing's orders increasing by 31% year-on-year [3] - Emerging destinations such as Kaifeng, Fuzhou, and Jinan have become popular due to their unique tourism experiences, with Kaifeng showing the highest growth rate [3] Group 2: User Behavior and Trends - 25% of users opted to travel during the latter part of the holiday, indicating a more dispersed and diverse travel pattern this year [4] - Family travel accounted for 41% of users, with related orders increasing by 10%, highlighting a preference for amenities like free parking and charging stations [4] Group 3: Multi-Destination Travel - There is a growing trend of multi-destination travel, with orders for trips involving two or more destinations increasing by 20% [5] - The report notes that over 80% of users engaging in multi-destination travel are from the post-2000 generation, indicating a shift in travel preferences among younger demographics [5]

今年国庆中秋假期，江苏的门票预订量同比去年增长42%，租车预订量同比去年增长近50%，包车游预订量同比去年增长超3倍。徐州、扬州、连 云港增速最快……为期8天的国庆中秋假期落下帷幕。10月8日，飞猪发布的《2025国庆中秋假期出游快报》显示，假期出行的客单价同比去年提 升14.6%，95后游客预订人次占比最高。 今年国庆中秋假期，多目的地"串游"趋势明显，机票、用车等交通工具类商品人均预订量同比去年提升5%，酒店、线路游、门票等商品人均预订 量同比去年提升4.6%。游客足迹进一步扩大，覆盖超180个国家和地区，较去年大幅增长。游客玩得更深入，国内三线及以下城市增长尤为强 劲；东亚、东南亚以及澳新、欧洲的中小城市也翻倍增长，旅行兴趣呈现出从经典目的地向小众目的地加速分散的趋势。 观察目的地的整体热度分布，飞猪数据显示，上海、北京、杭州、广州、成都、深圳、重庆、南京、武汉、西安等是假期国内游热门城市，日 本、中国香港、泰国、韩国、马来西亚、越南、法国、澳大利亚、美国、印度尼西亚等则是出境游的热门选项。 国庆中秋假期大学生更青睐长线目的地 长假的游玩方式也在发生变化。在高速公路小型客车免通行费的政策刺激下，自驾游用 ...

Core Insights - The average spending per traveler during the National Day and Mid-Autumn Festival holiday has increased by 14.6% compared to last year, with the post-95 generation (those born between 1995 and 1999) accounting for the highest proportion of bookings [1] - There is a noticeable trend of multi-destination travel, with an increase of 5% in average bookings for transportation and a 4.6% increase for accommodations and activities compared to last year [1] - The travel interest is shifting from classic destinations to lesser-known locations, with significant growth in travel to third-tier cities domestically and smaller cities in East Asia, Southeast Asia, and Europe [1] Travel Trends - The number of travelers has expanded to over 180 countries and regions, showing a substantial increase from last year [1] - Popular domestic travel cities include Shanghai, Beijing, Hangzhou, and Guangzhou, while popular international destinations include Japan, Hong Kong, Thailand, and South Korea [1] - The post-05 generation (those born after 2005) is also beginning to travel independently, with a 61% increase in booking numbers compared to last year [1] Student Travel Behavior - University students are moving away from short, local trips to longer, more immersive travel experiences, with a 63% increase in overall flight bookings and a 110% increase in international flight bookings compared to last year [2] - The average spending per university student during the holiday has risen by 31% compared to the previous year [2]

Core Insights - The National Day and Mid-Autumn Festival holiday saw a 14.6% year-on-year increase in average spending per traveler, with post-95 generation tourists making the highest booking share [1] - There is a noticeable trend of multi-destination travel, with a 5% increase in average bookings for transportation and a 4.6% increase for accommodations and activities compared to last year [1] - The number of destinations visited expanded significantly, covering over 180 countries and regions, with a strong growth in travel to lesser-known cities in East Asia, Southeast Asia, and Europe [1] Domestic Travel Trends - Emerging destinations gained popularity during the holiday, with orders for places like Jingdezhen and Luzhou increasing by 60% and 45% respectively compared to last year [2] - The post-95 generation accounted for nearly 25% of total bookings, while the post-05 generation saw a 61% increase in booking numbers [2] - University students are increasingly opting for long-distance travel, with a 63% increase in flight bookings and a 110% increase in international flight bookings compared to last year [2] Changes in Travel Behavior - The trend towards self-driving trips has increased, with rental car orders rising by approximately 60% year-on-year, particularly for those renting cars after arriving by plane or train [3] - The variety of activities offered has expanded, with domestic travel experiences increasing by 78% and outbound travel experiences growing by nearly 30% [3] - The use of AI travel assistants has surged, with daily users of the AI product "Ask It" increasing over five times compared to the summer peak [3] Post-Holiday Travel Opportunities - Following the holiday, there are significant price reductions for flights and hotels, with some flights costing less than 400 yuan and high-star hotels in various cities priced around 300 yuan [4]

Group 1 - The core viewpoint highlights the significant increase in tourism activity during the upcoming National Day and Mid-Autumn Festival holidays, driven by an extended 8-day holiday and flexible "leave-packing" strategies [1][2] - Data from Meituan Travel indicates a 73% year-on-year increase in tourism bookings for the National Day holiday, with a notable 62% of young travelers from the post-2000 generation [1] - High-star hotel bookings have surged by 115% year-on-year, reflecting a strong demand for quality accommodations during the holiday period [1] Group 2 - The trend of "multi-destination travel" is emerging, with travelers looking to explore multiple cities during the long holiday, leading to a 4.2% increase in transportation service bookings on the Fliggy platform [2] - Long-distance travel and car rental bookings have seen substantial growth, with increases of 53% and 93% year-on-year, respectively [2] - The early peak in holiday travel, particularly from September 27 to 28, indicates a shift in consumer behavior towards more strategic planning for better value and experiences [2]

Group 1: Holiday Travel Trends - The upcoming Mid-Autumn Festival and National Day holidays are expected to create a "super long holiday" opportunity, with consumers able to take 3 days off and enjoy a total of 12 days off [1] - Travel bookings for this year's holidays have started approximately 3.5 days earlier than last year, with significant increases in bookings for flights, hotels, tickets, car rentals, and tour packages compared to previous years [1][2] - Over 60% of consumers plan to travel across provinces, and nearly 30% intend to travel abroad, with many opting for "staggered leave" to maximize their holiday time [2] Group 2: Booking Insights - In Shanghai, holiday travel bookings have increased by over 40% year-on-year, with average spending per customer rising by 5.2%, and car rental bookings up by 89% [2] - The trend of multi-destination travel is becoming more pronounced, with popular domestic travel cities including Beijing, Shanghai, and Chengdu, while cities like Luzhou and Ma'anshan are experiencing over threefold growth in hotel bookings compared to last year [3] Group 3: Cultural and Event-Driven Travel - There is a notable trend of integrating cultural events with travel, as searches for hotels and attractions near popular performance venues have surged by 1.5 times year-on-year [4] - Travel products are increasingly combining cultural and commercial elements, with events like the "2025 Longing District Autumn Cultural and Commercial Tourism Carnival" being developed to enhance travel experiences [4] Group 4: International Travel Growth - The long-distance outbound travel market is booming, with the top ten countries for international hotel bookings being Japan, Thailand, and South Korea, among others [5] - The mutual visa exemption policy between China and Russia is expected to significantly boost travel to Russia, with cities like Moscow and St. Petersburg seeing a dramatic increase in search and booking activity [5][6] Group 5: Demographic Insights - The 25-29 age group is emerging as the primary demographic for travel, with a notable increase in group travel among young professionals [6] - Lesser-known destinations are gaining popularity, with significant increases in search interest for places like Ostend in Belgium and Crete in Greece [6]

Group 1 - The upcoming Mid-Autumn Festival and National Day holidays are expected to create a "super long holiday" with a potential "3 days off, 12 days rest" scenario, leading to a peak in travel bookings [1] - Travel bookings for the Mid-Autumn and National Day holidays are approximately 3.5 days ahead of last year, with significant increases in various travel products including flights, hotels, tickets, car rentals, and tour packages [1] - Zhejiang's travel booking volume has increased by 52% compared to last year, with average spending per customer rising by 15% [2] Group 2 - Over 30% of workers are opting for "staggered leave" to extend their holiday time, with many planning cross-province and international trips [2] - Shanghai's travel bookings for the holiday have increased by over 40% year-on-year, with car rental bookings up by 89% [2] - Popular domestic travel destinations include Beijing, Shanghai, Hangzhou, and Chengdu, with some smaller cities experiencing over threefold growth in hotel bookings compared to last year [2] Group 3 - International hotel bookings have reached 2,852 cities, with Japan, Thailand, and South Korea being the top three destinations [3] - Russia is predicted to be a popular long-haul destination due to the mutual visa exemption policy, with significant increases in search and booking volumes for cities like Moscow and Saint Petersburg [3][4] - The trend of young professionals aged 25-29 being the primary demographic for travel is evident, with a notable rise in interest for lesser-known destinations [4]

Group 1: Tourism Market Trends - The tourism market is experiencing a significant increase in booking activity as the Mid-Autumn Festival and National Day holidays approach, with a notable rise in residents' willingness to travel, particularly for short trips and chartered tours, showing a doubling in booking volume year-on-year [1] - Multi-destination travel is becoming a prominent trend, with travelers increasingly opting to visit multiple cities during the holidays, leading to a 4.2% increase in average bookings for transportation services compared to last year [2] - The average price of domestic flights remains stable compared to the same period last year, with higher prices at the beginning and end of the holiday period, while the middle sees lower prices [3] Group 2: Outbound Travel Growth - The outbound travel market is witnessing a resurgence, driven by factors such as the recovery of flight schedules, expansion of destinations, and easier visa processes, with a 75% increase in the number of outbound travel products and a 130% increase in travelers compared to last year [4] - There is a structural upgrade in outbound travel demand, with younger travelers shifting their preferences towards emerging and diverse destinations, as evidenced by a doubling in search interest for outbound travel during the "Golden Week" [4][5] - The trend towards smaller group sizes in travel is becoming more pronounced, with team sizes decreasing from 30 to 12-16, and even smaller groups for short domestic trips, enhancing the overall travel experience [6]

Core Insights - The travel booking pace for the upcoming Mid-Autumn Festival and National Day holiday has advanced by approximately 3.5 days compared to last year, driven by "leave-packing" strategies [1] - Overall travel product bookings, including flights, hotels, tickets, car rentals, and tour packages, have significantly surpassed last year's figures [1] Booking Trends - In Beijing, travel bookings for the holiday have increased by over 50% year-on-year, with car rental bookings up by 181% and tour package bookings up by 93% [1] - There is a noticeable trend towards multi-destination travel, with more tourists aiming to visit multiple cities during the extended holiday [1] Transportation Services - The average booking volume for transportation services, including flights and train tickets, has risen by approximately 4.2% compared to last year, with further upward momentum expected [1] - The characteristics of multi-destination travel are particularly evident in high-speed rail and combined "flight + high-speed rail" bookings, which have seen a 7% increase in average booking volume year-on-year [1]