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旅游市场进入预订高峰期
Mei Ri Shang Bao· 2025-09-17 22:15
商报讯(记者杨伊琳)被网友们称为"拼假友好型"的中秋节、国庆节超长假期临近,往前请3天假、往后 请3天假都能凑成"请3休12"超长假期。目前,旅游市场已进入预订高峰期。 今年中秋国庆假期的旅游预订节奏较去年提前约3.5天,根据各大旅游平台数据显示,截至目前包括机 票、酒店、门票、租车、线路游等在内的假期出游商品预订量均大幅超越去年和同为8天连休的前年。 超三成打工人"拼假错峰" 从玩法来看,这个长假,跟着演出去旅行、跟着展览去旅行、跟着赛事去旅行的文旅体融合趋势继续彰 显。飞猪数据显示,热门演出场馆周边的酒店、景点等搜索量同比去年大增1.5倍,其中像张学友60+巡 回演唱会.上海站、谢霆锋进化演唱会.重庆站、2025年中国国际漫画节动漫游戏展等周边酒店搜索量普 遍大增超2倍。 免签推动跨境游 俄罗斯有望成为今年的热门目的地 国庆中秋假期长线出境游热度爆棚。去哪儿旅行数据显示,截至目前,国际酒店预订已覆盖2852个城 市。预订量最高的TOP10国家分别是:日本、泰国、韩国、马来西亚、越南、印度尼西亚、澳大利亚、 俄罗斯、新加坡、意大利。从预订增幅来看,国际酒店预订增幅TOP10分别为:埃及、越南、乌兹别克 斯坦 ...
“双节”临近旅游市场持续升温
Zheng Quan Ri Bao· 2025-09-14 16:07
Group 1: Tourism Market Trends - The tourism market is experiencing a significant increase in booking activity as the Mid-Autumn Festival and National Day holidays approach, with a notable rise in residents' willingness to travel, particularly for short trips and chartered tours, showing a doubling in booking volume year-on-year [1] - Multi-destination travel is becoming a prominent trend, with travelers increasingly opting to visit multiple cities during the holidays, leading to a 4.2% increase in average bookings for transportation services compared to last year [2] - The average price of domestic flights remains stable compared to the same period last year, with higher prices at the beginning and end of the holiday period, while the middle sees lower prices [3] Group 2: Outbound Travel Growth - The outbound travel market is witnessing a resurgence, driven by factors such as the recovery of flight schedules, expansion of destinations, and easier visa processes, with a 75% increase in the number of outbound travel products and a 130% increase in travelers compared to last year [4] - There is a structural upgrade in outbound travel demand, with younger travelers shifting their preferences towards emerging and diverse destinations, as evidenced by a doubling in search interest for outbound travel during the "Golden Week" [4][5] - The trend towards smaller group sizes in travel is becoming more pronounced, with team sizes decreasing from 30 to 12-16, and even smaller groups for short domestic trips, enhancing the overall travel experience [6]
机构:中秋国庆假期北京旅游预订量同比增长超50%
Bei Jing Shang Bao· 2025-09-12 07:01
北京商报讯(记者 吴其芸)9月12日,飞猪发布的《2025中秋国庆假期出游风向标》(以下简称《风向 标》)显示,在拼假策略带动下,今年中秋国庆假期的旅游预订节奏较去年提前约3.5天,截至目前, 包括机票、酒店、门票、租车、线路游等在内的假期出游商品预订量均大幅超越去年同期。 从预订情况来看,今年中秋国庆假期的多目的地"串游"趋势更明显,越来越多的游客希望一个长假玩转 多个城市。飞猪数据显示,截至目前,包括机票、火车票、用车等在内的交通服务人均预订量较去年增 长约4.2%,且有进一步上涨势头。其中高铁和"飞机+高铁"的"串游"特征尤为显著,人均预订量较去年 增长7%。同时,典型的多目的地游玩商品如长线游、租车等,预订量也同比分别增长53%、93%。 《风向标》显示,截至目前,中秋国庆假期北京旅游预订量同比增长超50%,其中租车预订量同比去年 增长181%,线路游预订量同比去年增长93%。 ...