洞见 （DJ00123987） ——不一样的观点，不一样的故事，3000万人订阅的微信大号。点击标题 下蓝字"洞见"关注，我们将为您提供有价值、有意思的延伸阅读。 最近有粉丝分享了一件事，她在网上 买衣服 ， 结果被劝退了！ 抱着试试看的想法，她下了一单，反正被坑也没多少钱。 收到后发现，质量很好，上身也很舒服。于是她一口气，又给爸妈分别下了几单。 事情是这样的，她加了一个叫"果妈"的商家，在群里蹲了一段时间。 看到卖的衣服都很便宜，一杯奶茶钱就能买一套 。 "我们在平台买的东西，售价的80%都在替商家付广告费和中间商差价。 过了一会儿， 果妈 就主动来联系她。 接着，果妈给她发了实拍照片，然后根据她的情况，建议她留下几件就好。 她不可思议的问果妈：" 作为卖家，不是我买得越多你越开心吗？怎么你还让我别买呀？ " 果妈说："是呀，但是按需购买更好，大家的钱都不是大风刮来的， 得花在刀刃上 。尤其是买东 西给长辈，即使便宜，买多了用不上，长辈也会觉得浪费。" 果妈的话让她愣住了。 头一回遇到卖家， 不是一味追着下单，而是切实站在客户的角度，让客户按需消费，想着帮客户 省钱。 这份"不过度引导消费，帮客户省钱"的 ...

Core Insights - The article highlights a shift in consumer behavior among college students during the "Double Eleven" shopping festival, emphasizing a trend towards more rational and parameter-focused purchasing decisions rather than impulsive buying driven by promotions [1][4][8] Group 1: Consumer Behavior Changes - College students are increasingly adopting a "look at parameters, check ingredients" approach to consumption, demonstrating enhanced discernment regarding promotional tactics [1][3] - The core consensus among students remains "buy what is needed," but there is a notable increase in rationality in their purchasing decisions [3][4] - Students express a strong aversion to promotional tricks, with some reporting instances of price inflation prior to sales events, leading them to focus on product specifications instead [4][6] Group 2: Parameter-Focused Consumption - The trend of "parameter consumption" extends beyond clothing to categories such as beauty and electronics, with students researching specifications like screen resolution and material composition before making purchases [6][8] - Female students tend to prioritize parameters related to clothing and daily necessities, while male students focus on the performance specifications of digital products [6][8] Group 3: Diminished Appeal of "Double Eleven" - The uniqueness of the "Double Eleven" shopping event is perceived to be declining, as students find comparable discounts available through other channels, such as live streaming [8] - There is a growing preference among students for experiential spending, such as travel and outdoor activities, over participating in sales events, indicating a shift in value perception [8]