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知名品牌道歉:退单退款!“我们没有欺骗消费者”
Sou Hu Cai Jing· 2025-11-25 19:05
Core Viewpoint - Multiple consumers have reported issues with the official Xiaonai mini-program, where they attempted to purchase items priced at 22 yuan but were subsequently denied shipment by the company, raising questions about the brand's reliability and pricing practices [1][9][12]. Group 1: Consumer Complaints - Consumers have complained on social media about their orders being automatically canceled after attempting to purchase various items at the low price of 22 yuan [9][11]. - A consumer reported that after placing an order for several items, including vests and down jackets, they received a notification stating that the items could not be shipped due to a system error [11][12]. - The company sent messages to consumers apologizing for the inconvenience and stating that refunds would be processed promptly [12][15]. Group 2: Company Background - Xiaonai, founded in 2016, offers a range of products including men's underwear, down jackets, and outerwear, with prices ranging from 19 yuan to 1495 yuan [13][15]. - The company operates 66 physical stores across major cities in China, including Shenzhen, Shanghai, and Beijing [13]. Group 3: Legal Perspective - Legal experts suggest that the pricing error could be considered a significant misunderstanding, allowing the company to cancel contracts under the Civil Code [16][18]. - Factors such as the extent of the discount, historical pricing, and the company's corrective actions will be considered in determining whether the pricing error constitutes a significant misunderstanding [17][18].