Core Viewpoint - The real estate market in Xi'an is undergoing a significant restructuring, characterized by a stark contrast between the struggling affordable housing sector and the thriving luxury market, reflecting a shift from scale expansion to quality competition [1][2][6]. Group 1: Market Performance - In the first eight months of 2025, the total sales amount of real estate in Xi'an decreased by approximately 18%, with the top 30 real estate companies achieving sales of 711.20 billion yuan [2][6]. - The average monthly visitor count at sales offices was 476, resulting in only 24 transactions in August, indicating a cooling market [2]. - The average price of improved residential properties in the Chanba International Port area has stabilized above 30,000 yuan/m², with some products reaching 60,000 yuan/m² [1][4]. Group 2: Market Segmentation - The market is experiencing a clear divide, with first-time buyers remaining cautious while high-end projects continue to sell well due to their scarcity [1][3]. - The affordable housing market is facing deep adjustments, with some projects reverting to prices seen eight years ago, such as 8,500 yuan/m² in the Weiyang Lake area [6]. - The luxury segment, particularly in the Olympic Sports and Qujiang areas, is performing robustly, largely unaffected by market fluctuations [4][6]. Group 3: Land Market Dynamics - Xi'an's land market has shown a structural recovery, with residential land transactions totaling 26.6 billion yuan, ranking sixth nationally, and floor prices increasing by 22.57% year-on-year [7][8]. - The land acquisition landscape is shifting, with local enterprises increasingly securing land in core areas, while outer regions face challenges such as unsold land [8][9]. - The financing environment for real estate companies is improving, with bond financing costs decreasing, which is crucial for land acquisition decisions [8][9]. Group 4: Policy Measures - The Xi'an government has implemented a series of policies aimed at stimulating the real estate market, including adjustments to public housing fund policies and easing land payment terms [10][11]. - New measures allow for the extraction of public housing funds for down payments and extend the payment period for land transfer fees, enhancing liquidity for developers [11][12]. - The focus on improving the quality of housing and enhancing market trust through regulatory measures is expected to support market recovery [12].