每当电视剧《繁花》里汪小姐踩着高跟鞋奔忙在中国纺织品进出口公司上海分公司的走廊，镜头里的上 海外贸故事，总带着几分复古的味道——而这故事的现实主角，正是如今东方国际集团的"前世"。1957 年注册的中国纺织品进出口公司上海市分公司，历经更名与重组，不仅书写着"半部纺织史，半部外贸 史"的传奇，更在今天催生出一幅跨越国界的贸易新图景：东方国际集团牵头运营的虹桥进口商品展示 交易中心（以下简称"虹桥品汇"）里的咖啡香、红酒醇，正勾勒出东方贸易的"新繁花"。 "上海每两杯咖啡，就有一杯的咖啡豆来自这里" 走进虹桥国际咖啡港，来自60个国家的咖啡豆在此集结，47个共建"一带一路"国家、15个"丝路电商"伙 伴国的咖啡豆，从这里踏上"从种子到杯子"的旅程。"上海每两杯咖啡，就有一杯的咖啡豆来自这 里。"虹桥品汇副总经理朱菁的话里，藏着这个贸易平台的硬实力：200多家咖啡相关企业入驻，年带动 贸易额30亿元，从生豆进口、烘焙加工到饮品创新，"上下楼即上下游"的产业集聚，让一粒粒咖啡豆的 跨国旅行变得高效顺畅。 这份高效顺畅背后，是东方贸易从"单一品类"到"全产业链"的蜕变。回溯东方国际的起点，纺织是绝对 主角——二十世纪 ...

Core Insights - The article highlights the transformation of the Oriental International Group, tracing its origins back to the China Textile Import and Export Corporation, and its evolution into a modern trade platform exemplified by the Hongqiao Import Commodity Display and Trading Center [1][2] Group 1: Trade Development - The Hongqiao International Coffee Port consolidates coffee beans from 60 countries, with a significant portion coming from 47 Belt and Road Initiative countries, generating an annual trade volume of 3 billion yuan [2] - The trade landscape has expanded from a focus on textiles to a comprehensive supply chain model, with the platform aiming for a transaction volume exceeding 30 billion yuan by 2024 [2] - The platform has introduced over 85,000 products from 120 countries, showcasing a diverse range of goods beyond textiles [2][8] Group 2: Market Influence - The article discusses how China is gaining "flavor discourse power" in the coffee market, with local preferences influencing global coffee evaluation standards [3] - The introduction of foreign brands, such as whiskey and wine, into the Chinese market is seen as a trial process to cultivate consumer habits [4][7] - The success of the Hongqiao platform is illustrated by the rapid growth of international wine brands, which have found new channels and expanded their market presence through participation in trade fairs [7] Group 3: Digital and E-commerce Integration - The integration of digital tools in trade has led to significant sales increases, with live streaming contributing to the sales of products like Korean instant noodles, achieving a total sales volume of 2 billion yuan [8] - The platform's logistics and trade infrastructure, including a 50,000 square meter bonded logistics center, enhances the efficiency of cross-border trade [8] Group 4: Cultural Exchange and Global Reach - The article emphasizes the cultural exchange facilitated by the Hongqiao platform, with products like traditional Chinese herbal remedies gaining popularity in foreign markets [9] - The narrative of the Hongqiao platform reflects Shanghai's transition from a traditional trade hub to a modern open trade nexus, showcasing the evolution of Chinese trade from scale expansion to quality enhancement [9][13]