8月13日下午，在贵阳国际生态会议中心举行的第三届亚洲女企业家大会贸易对接会上，贵州省贵之艾生物科技有限公司（以下简称贵之艾）展台前顾客络 绎不绝。 三审 岳振 此次参会，贵之艾不仅收获了亮眼的销售数据，更实现了市场布局的战略性突破。"过去我们的海外市场主要是非洲的马拉维共和国，这次通过大会平台， 成功对接到马来西亚的客户，为进一步开拓海外市场奠定了基础。"张茜表示，大会将客人"请进来"，给我们搭建了沟通交流的平台，提供了新的发展资 讯，相比传统海外拓展市场节省不少沟通成本，并且企业家们分享的经验更让团队明确了"品牌出海+文化输出"的发展路径。 贵之艾正以国际化视野重构产业版图。张茜透露，下一步将以马来西亚为支点，辐射东南亚市场，让"贵州艾草"成为兼具健康价值与文化内涵的特色名片。 贵州日报天眼新闻记者 牟绍莉 编辑 刘力维 二审 王淑宜 贵之艾作为集艾草种植、研发、生产、贸易于一体的全产业链企业，依托贵州得天独厚的地理优势和气候条件，结合现代科技，严选道地药材，与北京中医 药大学、贵州中医大学、黔西南民族职业技术学院等多家院校合作，专注研发贵艾系列养生产品。该公司以"公司+合作社+农户"模式打造近万亩艾草种 ...

Core Insights - The health consumption market is transitioning from a passive "treatment" mindset to an active "prevention" approach, driven by policy, technology, and consumer upgrades [1][28] - The report identifies five consumer segments, each with distinct health management preferences and behaviors [1][49] Group 1: Consumer Trends - Health is becoming a core aspect of beauty, with non-prescription drugs and oral beauty products gaining popularity [2] - Weight management is a key focus, with scientific weight loss principles and innovative food products emerging [2] - The concept of "preventive health" is gaining traction, emphasizing dietary and lifestyle habits [2] - Emotional well-being is increasingly recognized, with consumers using purchases as a means to cope with emotions [2] Group 2: Market Dynamics - The health consumption market is experiencing a supply-demand restructuring, with a shift towards personalized health solutions [33] - The market is expanding across various categories, including "health + home," "health + pets," and "health + beauty" [35] - The pharmaceutical market in China reached approximately 14,480 billion yuan in 2020, with a projected compound annual growth rate of 9.6% over the next five years [35] Group 3: Consumer Segmentation - The report categorizes consumers into five segments: 1. High-intelligence action-oriented individuals who prioritize authoritative endorsements and transparent efficacy [1][49] 2. Passive followers who respond to external health trends and are influenced by social media [1][49] 3. Family health managers focused on disease prevention and safety of ingredients [1][49] 4. Relaxed wellness enthusiasts who practice balanced diets and prefer traditional health products [1][49] 5. Emotionally healing individuals who seek professional psychological support and smart companionship devices [1][49] Group 4: Challenges and Solutions - The industry faces challenges such as information overload, brand trust crises, and the need for clearer health narratives [40] - The TRUTH principle proposed by CBNData aims to address these challenges by establishing a cognitive benchmark and rebuilding trust mechanisms [40]