Core Viewpoint - China's sports consumption is rapidly growing, becoming a key driver of economic growth and social welfare, serving as an effective tool for expanding domestic demand and enhancing national competitiveness [2][3] Group 1: Economic Impact of Sports Consumption - Sports consumption has expanded from traditional physical goods to include experiences and services such as event viewing, fitness training, and sports tourism, creating a large and diverse industry chain [3] - Every 1 yuan increase in sports consumption can lead to a 7.8 yuan increase in related industries, demonstrating a significant multiplier effect [3] - The integration of "Internet + Sports" has led to new business models like online fitness and smart venues, creating new consumption scenarios and market growth [3] Group 2: Social Value of Sports Consumption - Sports consumption promotes public health, reduces social costs, and enhances individual happiness by providing recreational activities and a sense of community [4] - It fosters a positive social ethos, instilling values such as fair competition and teamwork, which are crucial for youth character development [4] Group 3: International Competitiveness - A thriving sports consumption market reflects a country's comprehensive competitiveness, supporting local brands and enabling them to compete internationally [6] - Hosting international events showcases national image and culture, enhancing both hard and soft power on the global stage [6] Group 4: Characteristics of Rapid Development - The sports consumption market is characterized by scale expansion, structural upgrades, industry integration, and diverse participation, driven by policy support and upgraded market demand [7] - The market size is projected to grow from 1.5 trillion yuan in 2020 to 2.8 trillion yuan by 2025, with a compound annual growth rate exceeding 13% [9] Group 5: Emerging Trends and Opportunities - New consumption hotspots are emerging in areas like event activities, sports training, and fitness leisure, reflecting a shift towards personalized and refined consumer demands [10] - The integration of sports with various sectors such as tourism and education is expanding the external space for sports consumption [11] Group 6: Future Growth Potential - The sports consumption market has significant growth potential, with a projected increase in scale and per capita spending driven by rising disposable incomes and health awareness [14] - Service consumption, particularly in event viewing, fitness training, and sports tourism, is expected to become a major growth driver [15] Group 7: Recommendations for Sustainable Development - To further stimulate sports consumption, it is recommended to focus on cultivating event economies, integrating multiple business models, accelerating digital transformation, and optimizing the policy environment [18] - Developing a robust event economy can convert spectator traffic into actual consumption, enhancing the overall market [19] - Promoting cross-industry integration can create a diverse consumption ecosystem, meeting varied consumer needs [20] - Accelerating digital transformation will enhance consumer experience and supply efficiency, fostering innovation in sports consumption [21]

Core Viewpoint - The partnership between Alavés and Milan Sports aims to enhance the club's competitive performance and international influence through digital resources and technology, effective from July 1, 2025, to June 30, 2026 [1] Group 1: Partnership Details - The collaboration will focus on three main areas: data support, technology empowerment, and optimizing the viewing experience [1] - Milan Sports will provide digital services covering training, match, and player performance analysis to assist the coaching staff in making more efficient tactical decisions [1] - The partnership includes creating an interactive digital viewing interface for fans, featuring real-time data presentation, tactical visualization modules, and multilingual content delivery [1] Group 2: Digital Application and Market Expansion - The new season will see the introduction of real-time data modules in Alavés' broadcast, allowing fans to engage more deeply with match analysis [2] - Customized content will be developed for different regional markets, focusing on expanding social media engagement and interaction design to enhance global fan loyalty, particularly in Europe and Asia [2] - Milan Sports' data filtering system will also be applied to transfer and youth training processes, providing scientific references to reduce potential risks and optimize player reserves [2] Group 3: Industry Implications - The collaboration reflects the strategic vision of La Liga clubs in global expansion and serves as a model for Asian digital sports enterprises to engage in European league operations [2] - The partnership is expected to drive a chain reaction in enhancing team preparation, improving fan experience, and promoting digital dissemination of La Liga [3]