这个春节，江苏餐桌更趋健康、简约与文明。"少油、少盐、少糖""小份菜、半份菜、拼盘菜"全面普 及，超70%的消费者选择按需点餐、适量定制，拒绝铺张浪费。全省餐饮企业积极响应文明餐桌行动， 免费提供打包服务、推出光盘奖励、发布剩菜温馨提示，春节餐饮浪费率同比下降60%。同时，健康养 生需求持续走高，养生汤品、时令素菜、轻食正餐订单同比增长45%。 扬子晚报网2月24日讯（记者 范晓林）2026马年春节，江苏餐饮市场全线飘红、热度拉满。扬子晚报/ 紫牛新闻记者从江苏省餐饮行业协会获悉，9天假期，全省餐饮收入突破183亿元，同比增长11.9%，日 均增长额创下近五年新高；320万桌年夜饭飘香江苏大地。 春节期间，江苏餐饮消费势头迅猛，全省餐饮收入达到183亿元，同比增长11.9%，消费规模继续位居 全国前列。全省超22万家餐饮门店"春节不打烊"，覆盖正餐、小吃、快餐、火锅、茶饮、老字号等全业 态。重点监测企业平均翻台率达到2.8次/天，核心商圈、美食街区、景区周边餐厅持续火爆，热门门店 排队时长超1小时，人气居高不下。南京、苏州、无锡、扬州稳居消费第一梯队；苏北、苏中县域餐饮 增速高达12.3%，高于全省平均水平， ...

Core Insights - The article highlights the remarkable growth of KuaFu Fried Skewers, which has expanded from a 20-square-meter shop to 3,000 stores globally, achieving annual sales of 1 billion skewers [1][10][12] - Founder Yuan Zelu has been recognized as one of the "40 Under 40 Most Promising Business Leaders in China" by Fortune magazine, marking a significant achievement for the restaurant industry [1][12] Business Model and Strategy - Yuan Zelu's entrepreneurial journey reflects the evolution of new consumer brands in China, transforming fried skewers from a street food into a modern, digital-driven restaurant model [3][5] - The company emphasizes a "small store, large chain, full supply" strategy, focusing on standardization and digitalization to enhance operational efficiency [6][12] Product Development and Innovation - KuaFu Fried Skewers has developed a proprietary herbal marinade, which has become a key differentiator in taste and quality, achieved through extensive product testing and refinement [6][12] - The introduction of staple foods like sour and spicy noodles and spicy hot pot has complemented the skewers, increasing overall sales and meeting diverse customer needs throughout the day [17] Market Expansion and Franchise Model - The brand has successfully penetrated both first-tier cities and lower-tier markets, implementing a zero franchise fee model to lower entry barriers for new franchisees [15][12] - KuaFu Fried Skewers has achieved a significant presence in the market, with over 200 stores in major cities and a growing footprint in smaller towns [15][12] Food Safety and Quality Assurance - The company prioritizes food safety across production, transportation, and sales, establishing rigorous standards and partnerships with logistics providers for cold chain transportation [19][22][23] - A dedicated food safety inspection department conducts regular audits across all locations to ensure compliance and address any issues promptly [23] Industry Context and Future Outlook - The article notes a milestone in the Chinese restaurant industry with the emergence of multiple brands reaching the 10,000-store mark, indicating a shift towards large-scale operations [14][23] - KuaFu Fried Skewers is positioned as a leader in this evolving landscape, leveraging digital tools and a strong brand identity to compete effectively [12][25]