中国苹果税最高 日前，苹果官网正式宣布，为遵守日本相关法律，已在日本市场下调"苹果税"，也就是开发者通过应用内外链，引导用户使用第三方支付 时，苹果收取的佣金。 具体来看，开发者若在应用内采用PayPay、LINE 等日本本地支付工具，对应的佣金比例会降至10%-21%。如果引导用户跳出App，到外部 网站完成交易，佣金会进一步降到 10%-15%，降幅超过50%。 另外，苹果还允许日本用户通过网页、第三方应用商店下载并安装应用。 | 国别 | 是否允许应用外 第三方支付 | 苹果规费率 (税率为点击应用内外键前往应 11日1日 - | 17 32 451 1 | 是否开放侧载 是否允许第三方应用商店和 | | --- | --- | --- | --- | --- | | | | 标准企业 | 六分届11 | 网页下载APP) | | | | 首年12% 次年10% | 10% | | | | | | | 是,甚至允许开发者 在APP内通过链接、 | | | | 0% | 0% | 按钮、弹窗等方式引 导用户去外部交易 | | | | 27% | 12% | | | 中国 | | 26% | 11% | | ...

Core Points - Apple announced an appeal against the €500 million fine imposed by the EU for alleged anti-competitive behavior related to its App Store [2] - The company argues that the EU's ruling and the unprecedented fine exceed legal requirements and impose confusing and unfavorable terms on developers and users [2] - The case originated from a violation of the EU's Digital Markets Act (DMA), which mandates that developers should be able to inform users about alternative purchasing channels outside of Apple's ecosystem [2] Regulatory Context - The EU's strict regulation of large American tech companies has drawn attention from the Trump administration, which criticized the fines as a form of taxation [3] - Apple's payment policies are facing scrutiny globally, with the dispute in the EU potentially influencing future governance of app stores and compliance with regional digital market rules [3]

Group 1 - The European Union (EU) imposed significant fines on Apple and Meta, with Apple fined €500 million and Meta €200 million, citing violations of the EU's Digital Markets Act [2][4] - The fines are seen as a response to the ongoing trade tensions between the EU and the US, particularly following President Trump's announcement of tariffs on the EU [1][5] - The EU's actions are part of a broader strategy to assert its regulatory authority over US tech giants and to protect its digital market [6][7] Group 2 - The EU's Digital Markets Act, which came into effect in March 2024, provides a legal framework for regulating the behavior of large tech companies operating in Europe [6][7] - The EU has identified a trade surplus of nearly €200 billion with the US in goods, but a service trade deficit exceeding €100 billion, highlighting the importance of US tech companies in the European market [5] - Major US tech firms, including Microsoft, Amazon, Google, and Oracle, dominate over half of the cloud services market in Europe, indicating their significant market presence [5]

Core Viewpoint - Apple has appealed to the European Commission against the Digital Markets Act (DMA) requirement to grant third-party developers access to user data, highlighting the conflict between digital market regulations and user privacy protection [1][2] Group 1: Regulatory Context - The DMA mandates that Apple must submit appeals regarding specific interoperability requirements by May 30 [1] - The focus of the dispute is on the EU's demand for Apple to allow external developers access to core functionalities, such as enabling non-Apple smartwatches and headphones to connect via WiFi and receive notifications [1] Group 2: Privacy Concerns - Apple spokesperson stated that these requirements would force the company to share sensitive user data, including private information that even Apple cannot access, posing significant privacy risks for EU users [1] - In a report released in December, Apple warned that the interoperability clauses of the DMA could be misused, leading to potential privacy breaches [1] Group 3: Market Dynamics - The EU's intention behind the DMA is to break the monopoly of tech giants and promote competition in the digital market [2] - While small and medium developers relying on the App Store ecosystem generally welcome the DMA, Apple argues that the rules are specifically targeting it and could distort the market [2] Group 4: Legal Implications - Apple and Meta were among the first companies penalized under the DMA in April [2] - The ongoing appeal may become a landmark legal battle in the implementation of the DMA, with potential significant impacts on Apple's closed ecosystem and broader regulatory repercussions in the global tech industry [2]