Core Viewpoint - The article highlights the challenges faced by Chinese companies in the digital cultural industry, emphasizing the need for improved internationalization, innovation, and consumer engagement to enhance competitiveness in global markets [1] Group 1: Challenges - Some enterprises lack international operational experience, leading to insufficient capabilities in promotion, operation, and localization in overseas markets [1] - There is a scarcity of composite talents with cultural literacy, technical skills, and international vision [1] - The innovation of digital cultural products is lacking, with some products failing to deeply explore the connotations of Chinese culture, resulting in a superficial appeal [1] - Chinese cultural brands have low premium capabilities, and the extension of the value chain is hindered due to the early and mature development of digital cultural industries in regions like Europe, America, Japan, and South Korea [1] Group 2: Recommendations - It is suggested to launch high-quality digital cultural products by increasing R&D investment and enhancing innovation and technological content [1] - The integration of traditional cultural elements with modern digital technology is encouraged to create culturally distinctive and internationally influential products, exemplified by the game "Black Myth: Wukong" [1] - There is a call to actively introduce and cultivate international talents, conduct thorough market research, and develop precise market strategies to improve localization [1] - The article advocates for the upgrading of cultural trade, supporting the overseas expansion of games, and empowering the construction of strong digital trade provinces [1] Group 3: Consumer Engagement - The cultivation of consumer groups is emphasized through various cultural activities and promotional efforts to enhance awareness and recognition of the digital cultural industry [1] - Encouragement for universities to offer courses on international dissemination of digital culture is suggested, along with support for social media influencers and international students to act as cultural ambassadors [1] - The article proposes the establishment of cultural product communities for overseas users to incorporate audience feedback into the creative cycle, fostering a mutually beneficial relationship [1]

Core Viewpoint - The Chinese government emphasizes the development of the gaming industry for overseas expansion, highlighting the importance of the digital cultural industry in driving economic growth [1][2]. Industry Growth and Performance - China's digital cultural industry has been expanding significantly, supported by policy and innovation, with a more optimized industrial structure and improved infrastructure [2]. - The global gaming market is projected to reach 1,216.335 billion yuan in 2024, with a year-on-year growth of 3.31%, while China's self-developed games achieved actual sales revenue of 18.557 billion USD overseas, growing by 13.39% [2]. - The overseas market for micro-short dramas is experiencing explosive growth, with downloads exceeding 37.66 million in the first quarter of 2024, a quarter-on-quarter increase of over 92.3% [2]. Policy Support - The Ministry of Culture and Tourism's 2020 guidelines and the 2021 "14th Five-Year Plan" encourage the development of international cultural trade and the expansion of overseas markets for digital cultural products [3]. - The recent approval of the "Comprehensive Pilot Work Plan for Expanding Service Industry Opening" by the State Council explicitly supports the development of gaming businesses for overseas markets [3]. Challenges and Recommendations - Some companies lack international operational experience and face challenges in promotion, operation, and localization in overseas markets [3]. - There is a need for high-quality digital cultural products that integrate traditional cultural elements with modern technology, as exemplified by the game "Black Myth: Wukong" [4]. - Cultivating consumer groups through cultural activities and enhancing awareness of the digital cultural industry is essential for market expansion [4].