扬子晚报网11月25日讯(记者姜天圣)11月22日，第六届长三角国际文化产业博览会闭幕新闻通气会暨颁奖典礼顺利举办。世纪华通（002602）凭借在数字 文创领域的全链条创新实践与技术融合成果，从众多参展单位中脱颖而出，成功斩获"金灯塔奖"数字文创奖，彰显行业权威对企业创新实力的高度认可。 世纪华通AIGC成果展 "金灯塔奖"作为长三角文化产业领域的重要荣誉，聚焦数字文创升级、新型业态培育及消费模式创新核心赛道，旨在表彰为文化产业高质量发展作出突出 贡献的标杆企业与实践案例。奖项立足长三角文化产业生态，放眼全球行业发展趋势，既致力于展现区域文化魅力，更着力推动中华优秀传统文化的创造 性转化与创新性发展，为文化产业高质量发展树立价值导向与实践标杆。 校对胡妍璐 本次参展期间，世纪华通集中展示了全链条数字文化创新成果，通过沉浸式呈现AI技术与数字文创的深度融合应用，直观展现了技术赋能下的文化体验 革新。未来，公司将持续以技术融合为核心驱动力，不断提升数字文化产品的体验质感与产业价值，助力AI技术成为文化产业高质量发展的核心引擎， 为长三角乃至全国文化产业的创新升级注入持续动能。 奖项 ...

Core Insights - China is committed to expanding high-level opening-up and enhancing service trade quality through innovative measures and international cooperation [1][4][5] Summary by Sections Basic Connotation and Development Trends - Service trade is characterized by the exchange of services across borders, playing a crucial role in global trade and economic cooperation [2] - The global service trade is projected to reach $8.69 trillion in 2024, with a year-on-year growth of 9% [2] - Digital services trade is expected to grow to $4.64 trillion in 2024, increasing by 8.3% [2] - Institutional openness is driving service trade by reducing transaction costs through regional economic cooperation [2] Current Status of China's Service Trade - China's service trade imports and exports reached 45,781.6 billion yuan in the first seven months of this year, growing by 8.2% [3] - Knowledge-intensive service trade is expanding, with its share nearing 40%, indicating a competitive edge in digital economy and information services [3] - The China International Fair for Trade in Services (CIFTIS) has become a significant platform for international cooperation, attracting participation from over 70 countries and nearly 2,000 enterprises [3] Real Needs and Imperative Choices - Service trade is essential for building a strong trade nation, requiring innovation in systems, models, and industries to overcome existing challenges [4] - There is a notable trade deficit in traditional service sectors, highlighting the need for improvement in knowledge-intensive services [4] Innovation and Development Strategies - Expanding high-quality service imports and promoting high-end service exports are crucial for enhancing international competitiveness [6] - New technologies like blockchain and AI are transforming service trade, improving transparency and efficiency in cross-border transactions [6][8] - The integration of service trade with high-end manufacturing is encouraged to enhance product value and competitiveness [8] Green Development and Institutional Openness - Developing green service trade is a priority, aligning with global sustainability goals and enhancing China's international responsibility [6][9] - Strengthening rule alignment and regulatory coordination is vital for advancing service trade, with a focus on high-standard international economic rules [9] Pathways and Future Prospects - A comprehensive approach combining strategic design and tactical measures is necessary to boost service trade scale, structure, and efficiency [7] - Fostering new growth areas in human resources, education services, and service outsourcing is essential for enhancing international competitiveness [7][8]

Core Points - China is committed to expanding high-level opening-up and enhancing service trade quality through innovation and international cooperation [1][4][5] Summary by Sections Basic Connotation and Development Trends - Service trade is characterized by the exchange of services across borders, playing a crucial role in global trade structure upgrades [2] - The global service trade is projected to reach $8.69 trillion in 2024, with a year-on-year growth of 9% [2] - Digital services trade is expected to grow to $4.64 trillion in 2024, increasing by 8.3% [2] - Institutional openness is driving service trade by reducing transaction costs through deeper regional economic cooperation [2] Current Situation and Future Needs - China's service trade has seen a total import and export value of 45,781.6 billion yuan in the first seven months of this year, marking an 8.2% increase [3] - Knowledge-intensive service trade is growing steadily, with its share nearing 40% of total service trade [3] - The China International Fair for Trade in Services (CIFTIS) has become a significant platform for international cooperation, with participation from over 70 countries and nearly 2,000 enterprises [3] - Continuous improvements in openness through free trade zones and other initiatives are providing institutional support for high-quality service trade development [3] Innovation and Development Pathways - There is a pressing need to innovate and enhance service trade to address existing trade deficits, particularly in traditional service sectors [4][6] - The integration of digital technologies like blockchain and AI is transforming service trade, enhancing efficiency and security [6][8] - The development of green service trade is essential for sustainable growth, aligning with global environmental goals [6][9] - A strategic approach is required to create new growth points in service trade, focusing on sectors like education, finance, and consulting [7][8] Conclusion - The advancement of service trade is vital for establishing a robust open economy and supporting China's modernization efforts [9]

Core Viewpoint - The article highlights the challenges faced by Chinese companies in the digital cultural industry, emphasizing the need for improved internationalization, innovation, and consumer engagement to enhance competitiveness in global markets [1] Group 1: Challenges - Some enterprises lack international operational experience, leading to insufficient capabilities in promotion, operation, and localization in overseas markets [1] - There is a scarcity of composite talents with cultural literacy, technical skills, and international vision [1] - The innovation of digital cultural products is lacking, with some products failing to deeply explore the connotations of Chinese culture, resulting in a superficial appeal [1] - Chinese cultural brands have low premium capabilities, and the extension of the value chain is hindered due to the early and mature development of digital cultural industries in regions like Europe, America, Japan, and South Korea [1] Group 2: Recommendations - It is suggested to launch high-quality digital cultural products by increasing R&D investment and enhancing innovation and technological content [1] - The integration of traditional cultural elements with modern digital technology is encouraged to create culturally distinctive and internationally influential products, exemplified by the game "Black Myth: Wukong" [1] - There is a call to actively introduce and cultivate international talents, conduct thorough market research, and develop precise market strategies to improve localization [1] - The article advocates for the upgrading of cultural trade, supporting the overseas expansion of games, and empowering the construction of strong digital trade provinces [1] Group 3: Consumer Engagement - The cultivation of consumer groups is emphasized through various cultural activities and promotional efforts to enhance awareness and recognition of the digital cultural industry [1] - Encouragement for universities to offer courses on international dissemination of digital culture is suggested, along with support for social media influencers and international students to act as cultural ambassadors [1] - The article proposes the establishment of cultural product communities for overseas users to incorporate audience feedback into the creative cycle, fostering a mutually beneficial relationship [1]

Core Viewpoint - The National Cultural Big Data Trading Center has launched an international sound asset trading platform, allowing for the registration and trading of sound assets such as performances of the Morin Khuur and Kunqu opera [1] Group 1: Platform Features - The platform currently focuses on state-owned sound assets, integrating and revitalizing sound heritage from institutions like the National Museum and National Library [1] - It includes sound artifacts and national intangible cultural heritage such as Kunqu and Qinqiang [1] Group 2: Future Plans - The platform plans to open to enterprises and individuals next year, enabling the registration and trading of sound-related data and digital assets [1] - The trading process will involve registration, copyright purchase, and other related rights, utilizing AI models to create new cultural products with sound elements [1]