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“金企工程”助力杭州文旅消费产业向新发展交流活动在杭州举办
Sou Hu Cai Jing· 2025-07-24 14:27
Group 1 - The "Golden Enterprise Project" aims to promote the integration of culture, commerce, and tourism in Hangzhou, supporting the city's goal of becoming a globally influential international consumption center [1][3] - The event featured over 50 representatives from various sectors, including experts, financial institutions, and small and medium-sized enterprises, highlighting the collaborative effort in advancing Hangzhou's digital consumption strategy [1][3] - The initiative emphasizes the transition of Hangzhou's cultural tourism industry from "single-point breakthroughs" to "ecological co-construction," leveraging technology and AI to enhance consumer experiences [3][4] Group 2 - The event included discussions on how Hangzhou enterprises can utilize digital tools for cultural IP export, extending consumption scenarios, and integrating financial support [3][4] - Practical methodologies for building foreign trade systems and scaling operations through digital capabilities were shared, focusing on the importance of AI and financial services in driving the tourism industry's growth [4] - Visa's role in facilitating cross-border tourism payment solutions was highlighted, aiming to enhance shopping convenience for inbound tourists [4]