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流量“退潮”之后——杭州直播电商产业深度调查
一、谎言VS真相 在萧山区钱江世纪城,有着S形楼体的新世界丽晶国际中心曾经是短视频里盛行"两万人在此直播"传说 的具体注脚。而现在,滤镜似乎碎了,"人去楼空"成了新的流量密码。 丽晶国际物业经理贾书正向记者展示了真实的底账,"整座大楼共有1629户,其中自住400户左右,对外 出租1100余户。尽管出租占比接近七成,但承租群体一直以周边上班的白领为主,网红和直播间只是其 中很少的一部分。" 在贾书正看来,所谓的"大量空置",不过是一种视觉误读。几年前,这里因为配套成熟,成了直播抢滩 者的首选,人为制造了供需的极度紧绷。如今,一路之隔的山水时代大厦等高品质楼盘亮起灯火,直播 团队分流是必然的物理过程。 作为中国数字经济的高地,杭州的一举一动往往被视为行业的风向标。 近期,在不少社交媒体上,类似"直播带货第一城光环不再""网红大楼租金腰斩""杭州网红经济退潮, 杭州变'安静'……"这样的标题频频出现,甚至有自媒体断言:杭州的直播经济泡沫已经破裂。 然而,事实果真如此吗? 带着问题,中国蓝新闻记者走访了杭州多个区域的MCN机构、行业协会、产业园区、房产中介,试图 在"喧嚣"中还原一个真实的杭州直播电商产业"下半场" ...
“金企工程”助力杭州文旅消费产业向新发展交流活动在杭州举办
Sou Hu Cai Jing· 2025-07-24 14:27
Group 1 - The "Golden Enterprise Project" aims to promote the integration of culture, commerce, and tourism in Hangzhou, supporting the city's goal of becoming a globally influential international consumption center [1][3] - The event featured over 50 representatives from various sectors, including experts, financial institutions, and small and medium-sized enterprises, highlighting the collaborative effort in advancing Hangzhou's digital consumption strategy [1][3] - The initiative emphasizes the transition of Hangzhou's cultural tourism industry from "single-point breakthroughs" to "ecological co-construction," leveraging technology and AI to enhance consumer experiences [3][4] Group 2 - The event included discussions on how Hangzhou enterprises can utilize digital tools for cultural IP export, extending consumption scenarios, and integrating financial support [3][4] - Practical methodologies for building foreign trade systems and scaling operations through digital capabilities were shared, focusing on the importance of AI and financial services in driving the tourism industry's growth [4] - Visa's role in facilitating cross-border tourism payment solutions was highlighted, aiming to enhance shopping convenience for inbound tourists [4]