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广发银行潍坊分行营业部举行金融宣传周走进华为授权专营店活动
Qi Lu Wan Bao· 2025-09-20 09:52
为拓展金融教育覆盖面,精准触达年轻科技消费群体及高端零售从业者,提升数字时代下的金融安全意 识与财富管理能力,我行于2025年9月15日、9月18日在华为授权专营店昌乐店、福寿街,成功举办了 以"保障金融权益 助力美好生活"为主题的金融教育宣传周系列活动。本次活动旨在结合高端科技场 景,提供前沿、贴切的金融知识服务。现将活动情况总结如下: 一、精准研判受众,创新策划部署 华为授权专营店客户群体多为追求科技时尚、注重生活品质、对新型金融服务接受度高的年轻白领及资 深科技爱好者。门店员工也普遍年轻且素养较高。针对这一特性, 我行宣传摒弃传统宣讲模式,制定 了以"科技感、互动性、前瞻性"为特色的活动,重点聚焦数字金融安全、智能化理财、消费信用管理等 内容,确保活动与场景调性及客群需求高度契合。 二、科技赋能宣传,内容凸显高端 1.设立"智慧金融体验角":在客户休息体验区开辟专属空间,利用店内电子屏播放我行数字化服务及金 融知识短视频。重点展示、手机银行安全功能、AI智能投顾、线上快速贷款等,强调科技带来的金融 便捷与安全。 三、活动成效显著,品牌形象提升 1.精准覆盖目标客群:活动成功触达了50余名高端客户及门店员 ...
守好数字金融安全底线
Jin Rong Shi Bao· 2025-08-08 07:55
Group 1 - Digital security is crucial for national security, economic development, and social stability, with digitalization becoming a key feature for high-quality development across various industries, including finance [1] - The rapid advancement of technology in digital finance has led to increased risks, such as cyberattacks and data breaches, particularly with the integration of AI, which can facilitate more frequent and lower-barrier attacks on financial institutions [1] - There is a consensus in the industry that regulatory bodies must enhance planning and oversight, while technology companies and financial institutions need to collaborate to strengthen technical safeguards and establish a comprehensive protection system for data integrity, confidentiality, and availability [1] Group 2 - Data security governance is essential for the stable operation of financial institutions, the healthy development of financial markets, and the interests of consumers, with increasing emphasis on data governance and security issues in the digital finance sector [2] - Recent government policies, such as the "Network Data Security Management Regulations" and the "Data Security Management Measures for Banking and Insurance Institutions," outline the direction for data security protection and emphasize the establishment of a governance system aligned with business goals [2] - Despite the growing attention to data security governance and the continuous improvement of related policies, there are still significant challenges in the practical implementation within the financial sector [2] Group 3 - The central economic work conference emphasizes the need for coordinated efforts to combat illegal financial activities, particularly those exploiting technology for unlawful purposes [3] - Enhancing computing power security is identified as a critical step in ensuring digital financial security, with plans to strengthen data classification and protection, and to implement strict management of important data [3] - Financial institutions are encouraged to establish monitoring mechanisms, improve standardization and regulation, and invest in talent development to enhance their data security risk assessment and management capabilities [3]
金融机构构建跨行业生态体系
Jin Rong Shi Bao· 2025-06-24 03:11
Core Insights - The rapid development of fintech is reshaping the financial industry, presenting both opportunities and challenges, particularly in terms of security issues such as data breaches and cyberattacks [1][2] - The importance of digital security and data governance has become increasingly prominent with the integration of AI and other digital technologies across various sectors [1][2] Digital Financial Security Challenges - The complexity and cross-border nature of digital financial security are becoming more evident, with issues like data security, algorithm bias, and model risk potentially leading to unauthorized use of customer information and affecting the accuracy and fairness of financial decisions [1][2] - AI can aid in risk prevention by analyzing data to identify fraudulent activities and provide early warnings, but it can also amplify risks if misused or if ethical and regulatory gaps are present [2][3] Market Growth and Investment - Cyberattacks are occurring at an alarming rate, with over 600 million attacks reported daily, and the complexity of these attacks is increasing exponentially [2] - The Chinese cybersecurity market is projected to grow from $11 billion in 2023 to $17.1 billion by 2028, with a compound annual growth rate of 9.2% [2] Technological Advancements - Quantum technology is highlighted for its significant application value in enhancing financial security systems, particularly in secure cross-border payment data transmission [3] - The optimization of technical architecture and the construction of an ecological system are essential for a multi-dimensional collaborative approach to financial security [6] Role of Financial Institutions - Financial institutions play a crucial role in maintaining financial security through risk prevention in daily transactions and systemic financial risk management [4] - Institutions are encouraged to balance security boundaries and effectiveness when applying technologies like AI, with a focus on selecting appropriate and effective technologies [5] Ecosystem Development - The future of AI competition is expected to be an ecosystem versus ecosystem competition, emphasizing the need for a collaborative approach in building a secure financial ecosystem [6] - Financial institutions are urged to actively participate in creating a collaborative ecosystem to enhance security defenses across industries [6]