数字音乐产业

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长三角议事厅| AI作曲时代:长三角如何奏响数字音乐乐章
Xin Lang Cai Jing· 2025-05-01 12:55
Core Insights - The article emphasizes the transformative impact of artificial intelligence (AI) on the digital music industry, highlighting its role in reshaping creation, distribution, and consumption models [1][2][3] Group 1: AI's Role in Digital Music - Generative AI is deeply integrated into the entire digital music industry chain, enhancing music creation efficiency, personalization, and value addition [2] - AI music creation platforms, such as Amper Music, can automatically generate melodies, harmonies, and rhythms based on user preferences, significantly improving creative efficiency [2] - AI systems explore connections between different music styles, enhancing artistic quality and aesthetic value, as demonstrated by Sony's Flow Machines system collaborating with musician Benoît Carré [2] Group 2: Regional Advantages in Digital Music - The Yangtze River Delta region is emerging as a global hub for digital music, leveraging its cultural heritage, economic vitality, rich artistic resources, and active technological innovation [3][4] - Major online music platforms, like NetEase Cloud Music, have established a strong presence in the region, with 206 million monthly active users and approximately 4.35 billion yuan in online music service revenue as of 2023 [4] - The region hosts two of the five national music industry bases in China and the first national online audio-visual industry base, underscoring its leadership in resource integration and industry ecosystem development [4] Group 3: Capital and Policy Support - The Yangtze River Delta region is fostering digital music enterprises through cultural industry investment funds and supportive government policies [5] - Investment funds focus on cultural creativity and digital media, providing strategic investments to bolster the growth of digital music companies [5] - Various government initiatives aim to create a favorable environment for digital music development, encouraging the integration of quality content with digital technology [5] Group 4: Talent and Market Demand - The region benefits from a robust talent pool, with institutions like Shanghai Conservatory of Music and Nanjing University of the Arts supplying skilled professionals [7] - Rising disposable income and consumer spending in the Yangtze River Delta contribute to a large and financially capable digital music user base [8] - The region's users lead in spending on subscription services, digital album purchases, and music live-streaming, indicating a strong market demand for digital music products [8] Group 5: Strategic Development Initiatives - To further advance, the region should focus on brand building and leveraging AI technology for content innovation [9][10] - Integrating regional resources to enhance brand recognition through international-level digital music events and forums is essential [9] - Strengthening cross-industry collaboration with sectors like film, gaming, and tourism can create diverse applications and business models [9] Group 6: Talent Ecosystem and Innovation - Collaborative training programs between universities and industry players are crucial for developing versatile talent in the digital music sector [10] - Establishing a multi-layered talent ecosystem will attract top talent and foster continuous innovation in the industry [10] - Breaking down disciplinary barriers by integrating music, computer science, and AI education can cultivate innovative creators and technical experts [10] Group 7: Enhancing Artistic Spaces - Transforming old factories and historical districts into music creative parks can enrich the cultural landscape of the region [11] - Utilizing technology like VR and AR can enhance audience engagement and redefine performance experiences [11] - Creating diverse performance venues in public spaces can foster a vibrant music culture throughout the region [11] Group 8: Policy Coordination and Regional Collaboration - Shanghai can implement policies to attract leading global digital music companies, while other cities can focus on specific industry strengths [12] - Establishing a regional digital music development fund can facilitate resource integration and collaborative innovation across the Yangtze River Delta [12]