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从归因到营销云,AppsFlyer解码营销增长与出海新逻辑
Huan Qiu Wang· 2025-12-10 07:28
【环球网科技报道 记者 林梦雪】近日,在2025 MAMA移动互联网营销峰会期间,AppsFlyer宣布了"现 代营销云平台"的全新定位。AppsFlyer首席产品官Barak Witkowski解释称,终端用户行为的全渠道化变 革是核心驱动力。"如今用户可能在电视上看到广告,通过网页完成转化,再在移动端持续使用,这种 跨平台的行为模式让营销衡量变得愈发复杂。"他强调,传统单一的归因服务已无法满足客户需求,广 告主不仅需要精准的效果衡量,更需要AI驱动的自主决策和跨伙伴的数据协作能力。 AppsFlye大中华区总经理王玮补充道,中国市场的独特性也加速了这一转型。"中国是移动优先、数据 驱动的市场,小程序、短剧、AI优化等创新形式层出不穷,中国企业的全球化需求也推动我们构建更 全面的营销解决方案。"据介绍,AppsFlyer现代营销云以"衡量-自主营销-数据协作"为核心架构,如同 搭建叠叠乐积木塔,其中强大的全渠道衡量是基础,AI驱动的自主营销是核心,而数据协作则是顶层 价值。 AI 与人类的协同共生:自主营销的未来图景 中国企业出海:从规模扩张到质量深耕 谈及中国企业的全球化进程,Barak Witkowsk ...
锦秋基金独家投资「InferNet」,团队曾创业被Manus收购 | Jinqiu Spotlight
锦秋集· 2025-08-25 02:03
Core Insights - Jinqiu Capital completed an exclusive angel round investment in Vibe Coding's "InferNet" in 2024, marking a significant step in supporting innovative AI startups [2][5]. - Jinqiu Capital, with a 12-year history as an AI fund, focuses on long-term investment strategies aimed at breakthrough technologies and innovative business models in the general AI sector [3]. Company Overview - The founding team of Vibe Coding consists of a founder from 1999 and a CTO from 1997, who previously developed NextChat (originally ChatGPT-Next-Web), which gained 85.5k stars on GitHub, becoming one of the most popular LLM open-source UIs [3][5]. - NextChat is a lightweight, cross-platform open-source chat interface application that allows users to quickly set up private AI chat tools with a client size of approximately 5 MB, supporting multiple platforms including Web, Windows, macOS, and Linux [5]. Product Features - "InferNet" focuses on three main functionalities: data-first approach by directly reading user data from platforms like Notion, Airtable, and Google Sheets; integrated solutions for login, payment, AI, and email; and end-to-end hosting that allows for immediate deployment and profit control [9]. - The product aims to enhance data collaboration by providing visual programming and intelligent data flow to bridge cross-platform data silos, enabling rapid deployment of internal tools like bug trackers and CRM systems [10]. Investment Strategy - Jinqiu Capital's "Soi l Seed Special Program" is designed to support early-stage AI entrepreneurs by providing funding to help transform innovative ideas into practical applications in the AI field [12].
独家|被Manus收购再创业!95后团队「InferNet」获锦秋基金独家投资,曾打造85.5k Star明星项目
Z Potentials· 2025-08-22 04:09
Group 1 - Vibe Coding's "InferNet" has completed its angel round financing, exclusively funded by Jin Qiu Fund, with Lan Song Capital serving as the exclusive financial advisor for this round and future financing [1] - The founding team consists of a 1999 founder and a 1997 CTO, whose previous project, NextChat (originally ChatGPT-Next-Web), gained 85.5k stars on GitHub, making it one of the most popular LLM open-source UIs [1][3] - NextChat is a lightweight, cross-platform open-source chat interface application that allows users to quickly set up private AI chat tools with a one-click deployment method on platforms like Vercel, with a client size of approximately 5 MB [1] Group 2 - "InferNet" focuses on three main functions: data-first approach by directly reading user data from Notion, Airtable, and Google Sheets; integrated solutions for login, payment, AI, and email; and end-to-end hosting where generated applications go live immediately [2] - The company aims to address data collaboration challenges by offering visual programming and intelligent data flow to eliminate cross-platform data silos, enabling tools like Bug Tracker, recruitment processes, and CRM to be built and launched quickly [2][3] - The team is positioned at the forefront of AI engineering, continuously focusing on data collaboration and planning to launch Vibe Coding technology to reconstruct data collaboration processes [3]
与人工智能协同工作,为雇主和员工创造可持续的未来
3 6 Ke· 2025-08-18 01:39
Group 1: Impact of AI on Employment and Industry - Meta's CEO Mark Zuckerberg announced plans to automate mid-level software engineering tasks, which may lead to job losses in the tech sector [1] - The rapid adoption of AI is causing widespread concern about the future of job roles, as AI development outpaces reskilling efforts [1] - AI is seen as a potential "turbocharger" for industrial transformation, enhancing resource efficiency and sustainability in sectors like renewable energy and electric vehicles [2] Group 2: Data Collaboration and Sustainability - Sharing data among industrial enterprises can address challenges related to talent and energy transitions, without compromising data security through techniques like federated learning [3][4] - Establishing a reliable data collaboration platform can improve energy management and reduce carbon emissions by allowing real-time sharing of energy consumption data [6] - Cross-industry collaborations can foster energy innovations, such as steel companies working with renewable energy firms to optimize energy usage [6] Group 3: Data Quality and Employee Empowerment - The effectiveness of AI systems relies on high-quality data, which is becoming a strategic resource for companies [7] - Data cooperatives can enhance data quality and provide continuous, valuable data resources to businesses while creating revenue for data providers [7] - Empowering employees with data literacy is essential for optimizing data collection processes and improving AI system accuracy [7][10] Group 4: Human-Machine Collaboration - Companies need to empower employees to master human-machine collaboration skills while clearly defining the roles of AI and humans [11] - In the transitional phase, employees should learn to identify tasks suitable for AI and those requiring human intervention [12] - In the mature phase, a clear division of labor will emerge, with machines handling repetitive tasks and humans focusing on emotional and creative endeavors [13]