Core Insights - The home appliance industry is at a critical juncture, facing challenges such as slowing growth and homogenized competition, necessitating a deep transformation [2][3] - The concept of "breaking boundaries" involves dismantling traditional categories, channels, and scenarios, while "restructuring" focuses on reshaping user value and enhancing ecological competitiveness through data-driven innovation [2][3] - The industry is shifting from a focus on product scale to scenario-based solutions, emphasizing health, smart integration, and sustainable consumption [4] Group 1: Industry Challenges and Transformation - The home appliance sector is experiencing a decline in consumer confidence, population decrease, and weakened real estate, leading to a limited growth phase [3] - Companies are urged to adopt a "boundary-breaking" mindset to unlock new growth opportunities by focusing on user engagement, value reconstruction, and smart, low-carbon trends [3] - The industry is not in decline but rather accelerating its restructuring process, requiring collaboration and innovation to navigate the current landscape [3] Group 2: Technological Integration and Innovation - AI is identified as a core driver of business model innovation, with companies needing to integrate AI capabilities to redefine user value and enhance decision-making processes [2][4] - The introduction of AI-enabled tools by companies aims to enhance operational efficiency and customer acquisition, addressing the dual needs of cost reduction and revenue growth [3] - The global smart home market is projected to grow at a compound annual growth rate of 17.5% from 2023 to 2028, indicating significant opportunities for innovation and market expansion [6] Group 3: Collaborative Ecosystem and Consumer-Centric Approach - The industry is moving towards an "ecological collaboration" model, where companies must work together to create value and drive efficiency through data sharing [2][4] - Companies like Fotile and Haier emphasize the importance of understanding user needs and integrating consumer feedback into product development to enhance market competitiveness [5] - The focus is shifting from merely selling products to providing comprehensive solutions that meet evolving consumer demands, particularly in the context of new lifestyle trends [4][5]

Core Viewpoint - The home appliance industry is at a critical transformation point due to slowing growth and homogenized competition, necessitating a shift from individual efforts to ecosystem collaboration [1] Group 1: Industry Trends - The theme of the "Aowei Cloud Network 2025 Digital Ecosystem Conference" is "Breaking Boundaries, Reconstructing, and Setting Sail Anew," highlighting the need for industry transformation [1] - The competition logic in the digital age has fundamentally changed, with "ecological collaborative operations" becoming a new trend [1] Group 2: Strategic Focus - The industry should focus on "data-driven breakthroughs and ecological symbiosis" to advance from initial "collaborative coexistence" to a higher level of "value co-prosperity" [1] - A special session titled "Precise Chain Movement to Break Through Growth" was held to address opportunities and challenges in the home appliance market post-subsidy era [1] Group 3: Industry Engagement - The conference gathered leading brands, channel leaders, and home decoration representatives to discuss paths for manufacturers to break through, strategies for high-quality retail development, and emerging market opportunities [1] - The aim is to confront core issues in the industry chain and build consensus among stakeholders [1]