生态共生
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“生态共生”取代“单打独斗” 数字时代商业核心范式迎来转变
Sou Hu Cai Jing· 2025-12-18 15:18
Group 1 - The core message of the roundtable discussion is that the underlying logic of competition in Chinese commerce is undergoing profound reconstruction, shifting from traditional linear competition to an open, collaborative, and value-sharing business ecosystem, which is essential for survival and high-quality development [1][6] - The challenges faced by physical retail include a redefined consumer expectation for shopping experiences that provide emotional and situational value, necessitating a transformation from mere sales to becoming service providers and cultural operators [2][3] - Digital tools are evolving from enhancing internal efficiency to facilitating external ecological connections, with a focus on data flow efficiency between ecosystems, indicating that digitalization must transition from internal empowerment to external integration [3][4] Group 2 - The physical spaces in commercial digital transformation must also adapt, requiring a comprehensive digital approach throughout the lifecycle of construction, which faces structural challenges such as data silos and a lack of skilled talent [4][5] - Cultural elements play a crucial role in connecting and empowering commercial spaces, as demonstrated by the successful integration of historical architecture into modern commercial experiences, fostering a sense of community and shared value [4][5] - The role of local governments is evolving from mere management to becoming creators and maintainers of ecological conditions, with initiatives aimed at transforming regional cultural resources into commercial development momentum [5][6] Group 3 - The micro-foundation of commercial ecosystems lies in specific partnerships, shifting from a focus on rental efficiency to valuing brand resonance and collaborative efforts in creating unique market experiences [7] - The relationship between commercial entities and brands is evolving from a landlord-tenant model to a partnership model based on co-creation of value, emphasizing the importance of digital capabilities in enhancing customer service [7] - The future competitive advantage in business will increasingly depend on the ability to build, integrate, and lead ecosystems, moving away from isolated operations to collaborative co-creation [7]
解码GCC5G-A商业成功:从技术部署到价值变现的“破壁”
Xin Lang Cai Jing· 2025-12-18 14:30
近日,《TelecomReview》12月10日-11日举办的第十九届领袖峰会上,"GCC5G-A体验经营"主题论坛成 功举办。来自全球领先运营商、行业组织、设备商和合作伙伴等机构的代表围绕5G-A网络能力转化、 体验变现、AI协同等核心议题展开深度探讨。 电信评论集团创始人ToniEid在欢迎辞中强调,GCC区域早已凭借早期战略投资,成为全球5G-Advanced 连接领域的先行者,为智能网络、AI驱动运营及新型变现体验奠定了坚实基础。 GCC凭借高净值市场基础与数字化转型决心,已成为全球正式启航的5G-A商业"试验田"。目前GCC区 域超1万个5G-A站点部署、百万级商业用户规模的先发优势,加之阿联酋du与e&的技术突围,正为全球 5G-A从"技术红利"突破"商业迷雾"提供可复制的价值闭环范式。 先锋实践:阿联酋双雄的5G-A突围 在GCC区域的5G-A商业化进程中,阿联酋运营商无疑是核心推动者。du电信与e&集团凭借前瞻性布 局,在技术落地与场景创新上形成"双轮驱动",成为区域标杆。 其中,du围绕5G+网络锚定"垂直中心"转型。 du在研讨会上明确,其"5G+网络"建设核心是从"客户体验为中心"向"垂 ...
技术跨界+场景革新跳出零和博弈,鸿蒙智行领航生态合力与全球豪华突
Jing Ji Guan Cha Bao· 2025-12-11 12:16
12月9日,央视新闻联合鸿蒙智行在上海外滩举办"超凡一步| 在一起 鸿蒙智行"年度直播,华为常务董 事、产品投资委员会主任、终端BG董事长余承东与五界"掌门人"聚首,通过6个分会场向公众展示了鸿 蒙智行五界取得的成果。 在长达五个多小时的直播中,五界"掌门人"毫不吝啬对鸿蒙智行和余承东的感激和赞美。 智界的奇瑞汽车董事长尹同跃说,华为是带动行业进步的伟大企业,毫无保留地赋能合作伙伴,推动奇 瑞整体向上;尊界的江汽集团董事长项兴初说,华为团队的极致要求带动江淮全面升级,全面超越传统 豪华车标准;问界的赛力斯集团董事长张兴海说,联合团队"胜利时举杯相庆,困境时拼死相救";享界 的北汽集团董事长张建勇说,"余承东是最好的产品经理,我们欠他一封道歉信。" 五界掌门人为什么如此肯定鸿蒙智行?鸿蒙智行到底做了什么,做对了什么? 鸿蒙智行商业模式的魅力 在长达五个小时的直播中,余承东没有再说"遥遥领先"之类的话。但他说的"鸿蒙智行是全球首创的车企 跨界合作、汽车技术生态联盟,将中国汽车产业从'零和博弈'的单兵竞争,转变为'生态共生'的协同发 展。"这句话却备受认可。 相比此前自主车企的"在一起,才是中国汽车""向中国新能源 ...
技术跨界+场景革新跳出零和博弈,鸿蒙智行领航生态合力与全球豪华突围
Jing Ji Guan Cha Bao· 2025-12-11 12:04
华为鸿蒙智行携手五大车企,以"生态共生"模式打破行业零和博弈。通过华为主导技术研发与产品定 义,合作伙伴聚焦制造,实现品牌差异化与高端突破。问界、智界等车型销量领先,技术反哺全产业 链,共同撬动豪华车市场定价权。这不仅是一次商业创新,更是中国汽车产业从"单兵竞争"迈向"协同 发展"的关键实践。 12月9日,央视新闻联合鸿蒙智行在上海外滩举办"超凡一步| 在一起 鸿蒙智行"年度直播,华为常务董 事、产品投资委员会主任、终端BG董事长余承东与五界"掌门人"聚首,通过6个分会场向公众展示了鸿 蒙智行五界取得的成果。 在长达五个多小时的直播中,五界"掌门人"毫不吝啬对鸿蒙智行和余承东的感激和赞美。 智界的奇瑞汽车董事长尹同跃说,华为是带动行业进步的伟大企业,毫无保留地赋能合作伙伴,推动奇 瑞整体向上;尊界的江汽集团董事长项兴初说,华为团队的极致要求带动江淮全面升级,全面超越传统 豪华车标准;问界的赛力斯(601127)集团董事长张兴海说,联合团队"胜利时举杯相庆,困境时拼死 相救";享界的北汽集团董事长张建勇说,"余承东是最好的产品经理,我们欠他一封道歉信。" 五界掌门人为什么如此肯定鸿蒙智行?鸿蒙智行到底做了什么, ...
技术跨界+场景革新跳出零和博弈,鸿蒙智行领航生态合力与全球豪华突围
经济观察报· 2025-12-11 11:57
华为鸿蒙智行携手五大车企,以"生态共生"模式打破行业零和 博弈。通过华为主导技术研发与产品定义,合作伙伴聚焦制 造,实现品牌差异化与高端突破。问界、智界等车型销量领 先,技术反哺全产业链,共同撬动豪华车市场定价权。这不仅 是一次商业创新,更是中国汽车产业从"单兵竞争"迈向"协同 发展"的关键实践。 封图:图片资料室 12月9日,央视新闻联合鸿蒙智行在上海外滩举办"超凡一步| 在一起 鸿蒙智行"年度直播,华为常 务董事、产品投资委员会主任、终端BG董事长余承东与五界"掌门人"聚首,通过6个分会场向公 众展示了鸿蒙智行五界取得的成果。 在长达五个多小时的直播中,五界"掌门人"毫不吝啬对鸿蒙智行和余承东的感激和赞美。 智界的奇瑞汽车董事长尹同跃说,华为是带动行业进步的伟大企业,毫无保留地赋能合作伙伴,推 动奇瑞整体向上;尊界的江汽集团董事长项兴初说,华为团队的极致要求带动江淮全面升级,全面 超越传统豪华车标准;问界的赛力斯集团董事长张兴海说,联合团队"胜利时举杯相庆,困境时拼 死相救";享界的北汽集团董事长张建勇说,"余承东是最好的产品经理,我们欠他一封道歉信。" 五界掌门人为什么如此肯定鸿蒙智行?鸿蒙智行到底做了 ...
客易云数字人贴牌:以技术普惠重构AI商业新生态
Sou Hu Cai Jing· 2025-12-11 02:44
在数字经济与实体经济深度融合的2025年,人工智能技术正以颠覆性力量重塑商业逻辑。当全球企业竞相布局AI商业化时,一个核心矛盾日益凸显:头部 科技企业手握核心技术却难以满足千行百业的个性化需求,中小企业则因高昂的研发成本与复杂的技术门槛被挡在AI商业化大门之外。在这场技术普惠的 攻坚战中,客易云集团以"数字人贴牌战略"为支点,通过开放自研技术中台、构建生态共生网络,成功破解AI商业化"最后一公里"难题,为全球企业提供了 一条低成本、高效率的智能化转型路径。 生态共生:从"技术供应商"到"价值合伙人" 客易云深知,AI商业化的终极目标不是技术输出,而是构建一个开放共生的生态系统。为此,其推出三大生态计划:"星火计划"面向中小企业提供零门槛贴 牌服务,合作伙伴仅需支付年费即可获得技术授权、品牌定制与基础培训;"领航者计划"与行业头部企业共建联合实验室,共同开发创新应用并按销售额分 成;"创客计划"则支持个人开发者与初创团队基于客易云技术创业,提供免费技术培训、营销资源对接与融资支持。 场景深耕:从"单点应用"到"全链路赋能" 这种"和而不同"的生态模式,既保障了合作伙伴的自主性,又推动了行业的标准化发展。某医疗企 ...
WISE2025 DAY2剧透:对话商业之王,求解商业生存法则!
3 6 Ke· 2025-11-25 11:29
Core Insights - The WISE 2025 Business King Conference aims to address the urgent needs of business operators in a fragmented market, focusing on user insights, technology-driven product restructuring, and new strategies for globalization [2][3] - The agenda for the conference on the 28th is designed to outline a comprehensive future business strategy guide [3] Group 1: User Insights and Brand Development - The conference will explore how brands can identify real user needs in a chaotic environment where consumer loyalty is minimal and product life cycles are extremely short [5] - A keynote speech titled "The Moment of Chinese Brands: From 'Presence' to 'Definition Power'" will be delivered by 36Kr's Chief Content Officer, Li Yang [7] - The "Future Super Brand Directory of Domestic Products" will be released, serving as a strategic blueprint for future brand competition [8] Group 2: Methodology and Trends - NielsenIQ's Senior Vice President, Wang Fei, will break down the methodology behind the "Future Super Brand Directory," focusing on measuring current brand presence and predicting future category influence [10] - Zhao Yan, Chairman of Huaxi Group, will discuss the integration of Chinese manufacturing and life sciences, emphasizing the importance of co-evolution with users, technology, and time [13] Group 3: Technology and Brand Innovation - The conference will highlight how technology is transforming consumer products, with a focus on AI as a growth engine for brands [28] - A session will discuss the "Marketing + AI Dual-Drive" model, which is becoming a new paradigm for Chinese companies expanding globally [30] - The importance of integrating technology into traditional consumer products will be emphasized, showcasing practical paths for innovation [34] Group 4: Globalization and Market Strategies - The concept of "ecological symbiosis" will be introduced as a new approach for Chinese companies going global, moving away from merely replicating Chinese models [37] - Insights from NielsenIQ will be shared regarding the new logic of globalization, emphasizing the need for local adaptation and collaboration [39] Group 5: Future Consumer Trends - The final session will present key consumer signals and structural changes expected in 2026, aiming to reveal deeper insights beyond superficial trends [56] - A discussion on the role of personal branding in various industries will be featured, highlighting the importance of founders as brand symbols [60]
京东推出“商家成长加速计划” 全链路护航商家从入驻到爆发
Zheng Quan Ri Bao Wang· 2025-10-31 08:10
Core Insights - JD.com is launching a "Merchant Growth Acceleration Program" in 2025 aimed at potential merchants, targeting dual-digit growth through a three-pronged approach: strategy-driven, field empowerment, and ecosystem co-construction [1] - The program is designed to provide comprehensive support to merchants, helping them overcome growth bottlenecks and enhance efficiency and capabilities [1] Group 1 - The program will upgrade its operational model during the "11.11" shopping festival, enhancing layered operations, rights matrix, and practical support services to drive merchants towards high growth targets [1] - Traditional merchant training often faces the challenge of "disconnection between learning and application," which the program addresses by forming a professional support team that offers a full-cycle training system [1][2] - The support team will provide one-on-one free strategy diagnosis, customized plans, and full-process support to ensure that strategies are effectively translated into practical capabilities for merchants [1] Group 2 - The program's empowerment focuses on "strategy implementation," upgrading from six to nine rights in its matrix and adding 2 billion yuan in advertising rights to meet merchants' operational needs [2] - The program emphasizes ecosystem collaboration, breaking down resource barriers and fostering a growth ecosystem through joint strategy development, goal setting, and shared outcomes among platforms, suppliers, service providers, and merchants [2] - The program has already covered the entire retail sector, collaborating with 30 subcategories to provide integrated solutions of customized strategies, scene rights, and execution guidance [2] Group 3 - In addition to the "Merchant Growth Acceleration Program," JD.com is also implementing the "Spring Dawn Plan," which offers comprehensive support for merchants from onboarding to growth [2] - The "Spring Dawn Plan" features a "New Merchant Three-Step Method," which includes zero-cost trial operations, advertising subsidies, and participation in exclusive activities to simplify the process for new merchants [3] - The platform aims to create a more inclusive and efficient growth ecosystem through collaboration among platforms, suppliers, service providers, and merchants [3]
库克来华,为何频频造访文创企业?
Mei Ri Jing Ji Xin Wen· 2025-10-17 10:05
Core Insights - Apple's CEO Tim Cook's recent visit to China emphasizes the company's ongoing engagement with the digital cultural and creative industry, particularly through the lens of "play" as a strategic theme for enhancing consumer interaction and brand loyalty [1][2][10] Group 1: Engagement with Digital Culture - Cook's itinerary included visits to various digital creative enterprises, showcasing Apple's interest in the gaming and cultural sectors, which are crucial for maintaining consumer purchasing power [1][2] - The visit to the LABUBU exhibition highlights Apple's strategy to connect with successful Chinese IPs, which resonate with its target audience and enhance the value of its devices among creative users [9][12] Group 2: Strategic Importance of Gaming - The collaboration with top game developers like miHoYo, known for the globally successful game "Genshin Impact," illustrates the symbiotic relationship between high-quality content and Apple's hardware capabilities [5][10] - Cook's participation in gaming events, such as watching a "Honor of Kings" tournament, reflects Apple's commitment to understanding and enhancing the user experience on its devices through gaming [5][10] Group 3: Cultural Connection and Brand Loyalty - Apple's focus on cultural engagement, including interactions with musicians and artists, aims to deepen emotional connections and cultural recognition in the Chinese market [12][13] - The emphasis on "play" serves as a communication tool that transcends commercial interests, fostering trust and collaboration with local stakeholders and enhancing Apple's brand persona [12][13]
从“信用孤岛”到“生态雨林”以“圈链群”破融资困境
Sou Hu Cai Jing· 2025-09-26 00:17
Core Insights - The article discusses the innovative "Park Loan" model launched in Shenzhen to address the financing challenges faced by light-asset, high-risk tech startups, leveraging a collaborative mechanism involving government, parks, banks, and guarantee institutions [9][12][15]. Group 1: Financial Innovation - Shenzhen Construction Bank has established partnerships with nearly 100 industrial parks, providing services to over 10,000 enterprises and granting credit exceeding 22 billion yuan by August 2025 [9]. - The "Park Loan" product has transitioned from traditional collateral-based lending to a data-driven credit assessment model, enabling a shift from "one-way blood transfusion" to "ecological symbiosis" [9][10]. - The "Technology e-loan" platform allows for rapid loan approval, reducing processing time from 30 days to as little as 8 minutes, with a maximum loan amount of 10 million yuan [10][11]. Group 2: Data-Driven Credit Assessment - The bank utilizes big data and AI algorithms to create financial profiles for tech companies, incorporating various data points such as business registration, tax information, and market sales [11]. - A collaboration with the Shenzhen Taxation Bureau aims to enhance credit assessment accuracy through a privacy-compliant tax data application [11]. Group 3: Ecosystem Collaboration - The partnership with the Special Zone Development Technology Park Company has led to customized loan solutions that convert soft assets like R&D investments and intellectual property into credit assets [12][13]. - The bank's services have reached over 230 enterprises within the park, with a credit coverage rate of 20% for tech companies [13]. Group 4: Risk Sharing Mechanism - The bank has implemented a risk-sharing model with the Longhua District government, providing a credit line of 1 billion yuan specifically for quality enterprises within the district [15]. - The "Park Loan" not only serves as a financing tool but also integrates low-cost funding, industry resources, and policy benefits for startups [16]. Group 5: Comprehensive Financial Services - Shenzhen Construction Bank is expanding its financial offerings to include a full lifecycle service system that combines debt and equity financing, as well as risk management [18]. - The bank is also exploring new service models, such as integrating supply chain finance to support collaborative financing among enterprises within the park [20].