来源：36氪 WISE2025 商业之王大会DAY2议程公布！ WISE2025商业之王大会DAY2将试图直面企业经营者最迫切的需求，从破解碎片化时代的用户洞察难题，到科技驱动下的消费品类重构，再到全球化背 景下的出海新策略，每个环节都围绕一个核心：在充满不确定性的市场环境中，如何建立一个真正跨越周期的商业品牌。 28日的演讲嘉宾，既有来自像尼尔森这样常年深入洞察一线的咨询企业，也有来自像华熙生物、麻六记这样的亲自下场从0到1建立品牌的掌舵人。 可以说，大会28日的议程，在试图描绘一套完整的未来商业作战指南。 第四幕：认知游击战 ——在碎镜子里打捞用户 大咖演讲｜中国品牌时刻：从"存在感"到"定义权" 36氪CEO冯大刚与尼尔森IQ中国区董事总经理周凌卿将共同发布"国货未来超级品牌名册"—这不仅是一份名册，更是一份指引未来品牌竞争的战略蓝图， 帮助企业在混沌中识别"真信号"。 发布环节｜国货未来超级品牌名册发布 作为常年深耕消费洞察与品牌增长策略的研究者，尼尔森IQ中国区高级副总裁王斐将系统拆解"国货未来超级品牌名册"背后的方法论体系，在数据泛滥而 信号稀少的时代，他将通过一套科学完整的方法论，不仅衡量当下声 ...

Core Insights - JD.com is launching a "Merchant Growth Acceleration Program" in 2025 aimed at potential merchants, targeting dual-digit growth through a three-pronged approach: strategy-driven, field empowerment, and ecosystem co-construction [1] - The program is designed to provide comprehensive support to merchants, helping them overcome growth bottlenecks and enhance efficiency and capabilities [1] Group 1 - The program will upgrade its operational model during the "11.11" shopping festival, enhancing layered operations, rights matrix, and practical support services to drive merchants towards high growth targets [1] - Traditional merchant training often faces the challenge of "disconnection between learning and application," which the program addresses by forming a professional support team that offers a full-cycle training system [1][2] - The support team will provide one-on-one free strategy diagnosis, customized plans, and full-process support to ensure that strategies are effectively translated into practical capabilities for merchants [1] Group 2 - The program's empowerment focuses on "strategy implementation," upgrading from six to nine rights in its matrix and adding 2 billion yuan in advertising rights to meet merchants' operational needs [2] - The program emphasizes ecosystem collaboration, breaking down resource barriers and fostering a growth ecosystem through joint strategy development, goal setting, and shared outcomes among platforms, suppliers, service providers, and merchants [2] - The program has already covered the entire retail sector, collaborating with 30 subcategories to provide integrated solutions of customized strategies, scene rights, and execution guidance [2] Group 3 - In addition to the "Merchant Growth Acceleration Program," JD.com is also implementing the "Spring Dawn Plan," which offers comprehensive support for merchants from onboarding to growth [2] - The "Spring Dawn Plan" features a "New Merchant Three-Step Method," which includes zero-cost trial operations, advertising subsidies, and participation in exclusive activities to simplify the process for new merchants [3] - The platform aims to create a more inclusive and efficient growth ecosystem through collaboration among platforms, suppliers, service providers, and merchants [3]

Core Insights - Apple's CEO Tim Cook's recent visit to China emphasizes the company's ongoing engagement with the digital cultural and creative industry, particularly through the lens of "play" as a strategic theme for enhancing consumer interaction and brand loyalty [1][2][10] Group 1: Engagement with Digital Culture - Cook's itinerary included visits to various digital creative enterprises, showcasing Apple's interest in the gaming and cultural sectors, which are crucial for maintaining consumer purchasing power [1][2] - The visit to the LABUBU exhibition highlights Apple's strategy to connect with successful Chinese IPs, which resonate with its target audience and enhance the value of its devices among creative users [9][12] Group 2: Strategic Importance of Gaming - The collaboration with top game developers like miHoYo, known for the globally successful game "Genshin Impact," illustrates the symbiotic relationship between high-quality content and Apple's hardware capabilities [5][10] - Cook's participation in gaming events, such as watching a "Honor of Kings" tournament, reflects Apple's commitment to understanding and enhancing the user experience on its devices through gaming [5][10] Group 3: Cultural Connection and Brand Loyalty - Apple's focus on cultural engagement, including interactions with musicians and artists, aims to deepen emotional connections and cultural recognition in the Chinese market [12][13] - The emphasis on "play" serves as a communication tool that transcends commercial interests, fostering trust and collaboration with local stakeholders and enhancing Apple's brand persona [12][13]

Core Insights - The article discusses the innovative "Park Loan" model launched in Shenzhen to address the financing challenges faced by light-asset, high-risk tech startups, leveraging a collaborative mechanism involving government, parks, banks, and guarantee institutions [9][12][15]. Group 1: Financial Innovation - Shenzhen Construction Bank has established partnerships with nearly 100 industrial parks, providing services to over 10,000 enterprises and granting credit exceeding 22 billion yuan by August 2025 [9]. - The "Park Loan" product has transitioned from traditional collateral-based lending to a data-driven credit assessment model, enabling a shift from "one-way blood transfusion" to "ecological symbiosis" [9][10]. - The "Technology e-loan" platform allows for rapid loan approval, reducing processing time from 30 days to as little as 8 minutes, with a maximum loan amount of 10 million yuan [10][11]. Group 2: Data-Driven Credit Assessment - The bank utilizes big data and AI algorithms to create financial profiles for tech companies, incorporating various data points such as business registration, tax information, and market sales [11]. - A collaboration with the Shenzhen Taxation Bureau aims to enhance credit assessment accuracy through a privacy-compliant tax data application [11]. Group 3: Ecosystem Collaboration - The partnership with the Special Zone Development Technology Park Company has led to customized loan solutions that convert soft assets like R&D investments and intellectual property into credit assets [12][13]. - The bank's services have reached over 230 enterprises within the park, with a credit coverage rate of 20% for tech companies [13]. Group 4: Risk Sharing Mechanism - The bank has implemented a risk-sharing model with the Longhua District government, providing a credit line of 1 billion yuan specifically for quality enterprises within the district [15]. - The "Park Loan" not only serves as a financing tool but also integrates low-cost funding, industry resources, and policy benefits for startups [16]. Group 5: Comprehensive Financial Services - Shenzhen Construction Bank is expanding its financial offerings to include a full lifecycle service system that combines debt and equity financing, as well as risk management [18]. - The bank is also exploring new service models, such as integrating supply chain finance to support collaborative financing among enterprises within the park [20].

Core Insights - The home appliance industry is at a critical juncture, facing challenges such as slowing growth and homogenized competition, necessitating a deep transformation [2][3] - The concept of "breaking boundaries" involves dismantling traditional categories, channels, and scenarios, while "restructuring" focuses on reshaping user value and enhancing ecological competitiveness through data-driven innovation [2][3] - The industry is shifting from a focus on product scale to scenario-based solutions, emphasizing health, smart integration, and sustainable consumption [4] Group 1: Industry Challenges and Transformation - The home appliance sector is experiencing a decline in consumer confidence, population decrease, and weakened real estate, leading to a limited growth phase [3] - Companies are urged to adopt a "boundary-breaking" mindset to unlock new growth opportunities by focusing on user engagement, value reconstruction, and smart, low-carbon trends [3] - The industry is not in decline but rather accelerating its restructuring process, requiring collaboration and innovation to navigate the current landscape [3] Group 2: Technological Integration and Innovation - AI is identified as a core driver of business model innovation, with companies needing to integrate AI capabilities to redefine user value and enhance decision-making processes [2][4] - The introduction of AI-enabled tools by companies aims to enhance operational efficiency and customer acquisition, addressing the dual needs of cost reduction and revenue growth [3] - The global smart home market is projected to grow at a compound annual growth rate of 17.5% from 2023 to 2028, indicating significant opportunities for innovation and market expansion [6] Group 3: Collaborative Ecosystem and Consumer-Centric Approach - The industry is moving towards an "ecological collaboration" model, where companies must work together to create value and drive efficiency through data sharing [2][4] - Companies like Fotile and Haier emphasize the importance of understanding user needs and integrating consumer feedback into product development to enhance market competitiveness [5] - The focus is shifting from merely selling products to providing comprehensive solutions that meet evolving consumer demands, particularly in the context of new lifestyle trends [4][5]

Core Viewpoint - The home appliance industry is at a critical transformation point due to slowing growth and homogenized competition, necessitating a shift from individual efforts to ecosystem collaboration [1] Group 1: Industry Trends - The theme of the "Aowei Cloud Network 2025 Digital Ecosystem Conference" is "Breaking Boundaries, Reconstructing, and Setting Sail Anew," highlighting the need for industry transformation [1] - The competition logic in the digital age has fundamentally changed, with "ecological collaborative operations" becoming a new trend [1] Group 2: Strategic Focus - The industry should focus on "data-driven breakthroughs and ecological symbiosis" to advance from initial "collaborative coexistence" to a higher level of "value co-prosperity" [1] - A special session titled "Precise Chain Movement to Break Through Growth" was held to address opportunities and challenges in the home appliance market post-subsidy era [1] Group 3: Industry Engagement - The conference gathered leading brands, channel leaders, and home decoration representatives to discuss paths for manufacturers to break through, strategies for high-quality retail development, and emerging market opportunities [1] - The aim is to confront core issues in the industry chain and build consensus among stakeholders [1]

Group 1: Financial Performance - In Q1 2025, the total revenue was ¥454,501,448.68, with a net profit of ¥28,024,018.56, representing a significant increase in profitability [4] - For 2024, the company reported a revenue growth of 42.73% compared to 2023, with a net profit increase of 40.65% [10] - The company achieved a net exchange gain of ¥31,779,700, which is an increase of 89.30% year-on-year due to fluctuations in the USD/RMB exchange rate [8] Group 2: Market and Product Development - The company’s overseas business accounts for 98% of total revenue, with 85% of exports directed to the U.S. market [2] - In 2024, sales in the cultural education, arts and crafts, sports, and entertainment products manufacturing sectors grew by 38.80% [2] - The company plans to expand its cross-border e-commerce business into European markets and is currently developing its presence on platforms like TikTok [3] Group 3: Strategic Initiatives - The company aims to implement a "dual circulation" market strategy to reduce reliance on overseas markets while enhancing domestic market presence [8] - In 2025, the company will focus on "internal and external dual circulation, R&D-driven, and ecological symbiosis" as its core strategies [7] - The company plans to invest $18 million in its Southeast Asian production base to enhance its supply chain capabilities [7] Group 4: Competitive Landscape - The company anticipates a 10.33% increase in R&D investment in 2024 to strengthen its innovation capabilities [5] - The cross-border e-commerce business is expected to grow by 81.22% in 2024, accounting for 29.68% of total revenue [5] - The company is addressing competitive pressures by building a three-pronged development system of R&D, manufacturing, and market expansion [5] Group 5: Industry Context - In 2024, the overall revenue for large-scale cultural and sports goods manufacturing enterprises reached ¥315.3 billion, with a year-on-year growth of over 4% [9] - The sports goods manufacturing sector achieved a revenue of ¥134.6 billion, reflecting a 10% increase year-on-year [9] - The export value for the cultural and sports goods industry was $65.278 billion, marking a 3.23% increase compared to the previous year [9]