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京津冀区县融媒体中心能力建设30人智库论坛在北京举办
Core Insights - The forum focused on the theme "Digital Intelligence Synergy: Building a Regional High Ground for Systemic Reform of Mainstream Media" and aimed to promote the integration of media in the Beijing-Tianjin-Hebei region [1][3][27] - The event gathered over 100 representatives from government, media, enterprises, and academia to discuss the challenges and opportunities in media integration and talent development [1][3] Group 1: Recommendations and Insights - The President of the China Publishing Research Institute suggested four key recommendations for enhancing the capabilities of media centers: driving content innovation through user needs, strengthening technological empowerment, establishing a scientific evaluation system, and nurturing high-quality media talent [3] - The rapid development of digital intelligence technologies provides stronger communication tools and broader development space for media centers, highlighting the need for resource integration and content quality enhancement [5] - The establishment of the Digital Communication Research Institute at Beijing City University aims to focus on research in multimedia communication systems and international communication, promoting deep integration of industry, academia, and research [7] Group 2: Challenges and Innovations - The Vice President of the China Publishing Research Institute highlighted the achievements and challenges faced by media centers in the Beijing-Tianjin-Hebei region, including fragmented systems, homogeneous content supply, and a shortage of composite talents [9] - The forum featured discussions on the role of AI in content production, emphasizing the need for cost reduction, platform building, and training to overcome challenges faced by frontline editors and journalists [11] - Various media center leaders shared innovative practices, such as emotional empowerment, organizational mechanism innovations, and the use of VR and AI technologies to enhance public service and cultural dissemination [22][24] Group 3: Future Directions and Collaborations - The forum concluded with roundtable discussions on the integration of county-level media and systemic reform, focusing on innovative mechanisms and collaborative development [27] - The event also included specialized seminars addressing talent needs, operational models, and international communication opportunities in the digital age, fostering collaboration between academia and media centers [25]
“数智赋能新消费论坛”圆桌对话:共探数智传播与新消费融合新路径
Core Viewpoint - The "Digital Empowerment of New Consumption Forum" highlighted the integration of advanced technologies like AI and big data into various industries, emphasizing the shift from price sensitivity to value sensitivity in consumer behavior [3][5][11]. Group 1: Industry Insights - The forum discussed the transformation of marketing concepts in the context of digital empowerment, with a focus on creating transparent value models rather than merely selling products [3]. - The apparel industry is experiencing changes due to AI, which may replace certain technical roles but also necessitates new educational directions to enhance talent value in future jobs [5]. - The biopharmaceutical sector is leveraging AI to shorten the R&D cycle for new materials, exemplified by a company that has utilized AI to build a skin microbiome database [9]. Group 2: Company Strategies - Yalu Holdings is transitioning to a digital ecological service platform, restructuring its business model to integrate resources and enhance internal management functions [3]. - Daily Interactive has established a closed-loop business model driven by data, with 90% of its revenue coming from deep data mining and monetization [7]. - The cultural and creative industries are presented with new opportunities through digital communication, as companies can better understand user needs and develop attractive products [11].