数智赋能文化传承
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【全球招募】用AI唤醒千年文明!探元计划NextGen数智活化赛道:五大文化场景等您“揭榜挂帅”
腾讯研究院· 2026-01-20 09:53
Core Viewpoint - The article emphasizes the integration of advanced technologies like AI to revitalize cultural heritage and enhance public engagement with historical narratives and experiences [2][56]. Group 1: Cultural Revitalization through Technology - The initiative aims to create immersive experiences that allow users to interact with cultural heritage, such as AI-generated historical narratives and personalized experiences [2][5]. - The "NextGen" plan by Tencent focuses on leveraging cutting-edge technologies to address the challenges of cultural heritage revitalization, aiming to create new forms of expression and engagement [5][56]. Group 2: Specific Topics and Challenges - The program identifies three main topics for innovation: 1. Development of multi-modal intelligent agents for cultural content generation [5]. 2. Creation of immersive interactive experiences that combine sensory data and emotional computing [6]. 3. Human-machine collaboration for the transmission and development of traditional crafts through digital means [7]. Group 3: Specific Cultural Scenarios - Five specific cultural scenarios have been outlined for technological application: 1. "Cloud Residence Intelligent Companion" for enhancing public understanding of historical texts [8][9]. 2. "Hangzhou West Lake Experience" focusing on personalized immersive tourism experiences [15][16]. 3. "Dawenkou Culture Interactive Experience" to facilitate understanding of ancient pottery techniques [19]. 4. "Bridge Wisdom Transmission" for teaching traditional wooden bridge construction techniques [29]. 5. "Cantonese Lion Dance Digital Activation" to enhance interaction and experience in traditional performances [36]. Group 4: Collaboration and Support - The initiative invites global technology teams to collaborate with cultural institutions to propose innovative solutions, with funding and resources available for selected projects [43][52]. - The project will undergo a structured process from proposal submission to implementation, ensuring thorough evaluation and support [48][50].