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文化赋新能 产业添活力——郑州航空港探索文产融合共生新实践
He Nan Ri Bao· 2025-12-04 23:39
"港出彩 一起来"系列活动,把优质文化资源送到老百姓家门口。河南日报社全媒体记者 徐聪 摄 在这里,文化为"传统资源"插上腾飞的翅膀。拥有数百年历史的洧川大集,通过基础设施系统性升级、民俗 活动精心策划与全媒体传播,这个古老集市正焕发着新生。2024年以来,洧川系列文旅活动吸引客流超800万 人次,带动文旅消费超2亿元,"洧川一日游"全网浏览超3亿次,实现了从地方集市到文旅名片的华丽转身。 省级非遗洧川豆腐"打飞的"销往海外,非遗艺术节连续举办、展示项目80余个,传统文化在创造性转化、创 新性发展中,形成了实实在在的产业效益和品牌影响力。 在这里,文化为"新兴赛道"定义独特标识。面对数字文化消费新浪潮,郑州航空港敏锐抓住微短剧产业风 口,并非简单追逐流量,而是坚定注入中原文化基因。在聚美空港竖屏电影基地1.7万平方米的空间内,日均 8—10个剧组忙碌穿梭,2025年1—9月基地收入超2500万元。 当清晨的第一缕阳光洒向双鹤湖中央公园,晨练者的身影与粼粼波光交织成动感画面;当夜幕降临,苑城公 园古朴的城墙下,"穿越秦汉"的亲子活动欢声笑语不断。在富士康郑州科技园,刚刚下班的工程师与产线工 人在篮球场上挥洒汗水 ...
节企联动,玩法多样!2025道地新会陈皮全国交易会将在陈皮村开幕
Nan Fang Nong Cun Bao· 2025-09-20 08:30
Core Viewpoint - The 2025 Dao Di Xinhui Chenpi National Trading Conference will take place in Xinhui Chenpi Village on September 28, 2023, coinciding with the festive atmosphere of National Day and Mid-Autumn Festival, aiming to promote the Chenpi industry and cultural integration [3][4][5]. Group 1: Event Overview - The trading conference will kick off the 2025 Xinhui Chenpi presale season, serving as a grand event for Chenpi enthusiasts and a platform for integrating the Chenpi industry with cultural and festive consumption [5][6][8]. - The event will feature a theme of "Main Event, Double Win," gathering resources from the Greater Bay Area, including distributors, media, and consumers, to enhance foot traffic and brand visibility [20][24]. Group 2: Industry and Cultural Integration - The conference will leverage the dual festive traffic to create a stage for industry and culture, promoting Chenpi sales and brand upgrades through various interactive platforms and activities [27][30]. - The event will also showcase the unique cultural heritage of Chenpi, with activities such as a theme song creation competition for the film "Yicheng Fengyun," which highlights the cultural significance of Chenpi [36][39][40]. Group 3: Consumer Engagement - The trading conference will include a consumer experience market during the National Day and Mid-Autumn Festival, featuring non-heritage Chenpi production techniques and traditional cultural experiences [42][43]. - A variety of Chenpi-flavored snacks, specialty drinks, and creative pastries will be available, catering to food lovers, health enthusiasts, and travelers [47][48].