Core Insights - The cultural and creative industry is evolving, with a focus on integrating traditional culture with modern creativity to attract consumer interest [1][2][3] - The role of cultural product planning and operation specialists, referred to as "cultural catchers," is crucial in transforming ancient culture into accessible and appealing products [1][2] - The industry is experiencing growth, with cultural manufacturing and retail sectors projected to achieve revenues of 49,609 billion and 32,679 billion respectively in 2024, reflecting year-on-year growth of 7.1% and 6.2% [3] Group 1 - The emergence of cultural product planning and operation specialists highlights the demand for unique insights that blend culture and creativity [2][3] - Successful cultural products are characterized by their deep cultural roots and innovative thinking, which resonate with consumers [4] - Young consumers are a significant driving force in cultural consumption, and understanding their preferences is essential for product development [3] Group 2 - The industry faces challenges such as internal competition and the need for continuous innovation to avoid redundancy [3] - Collaboration among government, educational institutions, and enterprises is necessary to foster an environment that encourages innovation in the cultural sector [3] - The focus should be on creating culturally rich products that maintain traditional essence while incorporating contemporary elements [4]

Core Viewpoint - The recognition of "Cultural Product Planning and Operation Specialist" as a new profession highlights the growing importance and potential of cultural and creative industries in China, driven by innovative individuals like Zeng Zhou who blend traditional culture with modern consumer trends [1][4]. Group 1: Industry Development - The cultural and creative market is experiencing explosive growth, transitioning from a niche interest to a mainstream necessity, with the market size reaching hundreds of billions [3]. - The rise of cultural products is fueled by the increasing popularity of cultural heritage, national trends, and consumer upgrades, leading to a demand for skilled professionals in marketing and operations [3][4]. Group 2: Innovation and Creativity - Zeng Zhou and his team focus on creating unique cultural products that resonate emotionally with consumers, transforming cold merchandise into engaging items that foster emotional connections [3]. - The design process involves overcoming complex challenges and refining techniques, as seen in the creation of products inspired by historical artifacts like the Sanxingdui bronze figures [2]. Group 3: Professional Recognition and Support - The inclusion of "Cultural Product Planning and Operation Specialist" in the new profession list provides clearer career pathways for practitioners, encouraging more individuals to enter the field [4]. - Various regions, such as Chengdu, are implementing supportive policies and training programs to nurture talent in the cultural and creative sectors, enhancing opportunities for professionals [4].