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文创对味儿,消费带劲儿
Ren Min Ri Bao· 2025-09-03 07:35
Core Insights - The cultural and creative industry is thriving, driven by the integration of traditional culture and modern creativity, leading to the emergence of new professions like cultural product planning and operation specialists [1][2][3] - The industry is seeing significant revenue growth, with cultural manufacturing and retail sectors projected to achieve revenues of 49,609 billion and 32,679 billion respectively in 2024, marking increases of 7.1% and 6.2% year-on-year [3] Group 1: Industry Trends - The rise of cultural product planning and operation specialists, referred to as "cultural catchers," highlights the demand for innovative approaches to make traditional culture accessible and appealing to modern consumers [1][2] - Young consumers are a driving force in cultural consumption, with specialists often being young themselves, allowing them to tap into the emotional and aesthetic values of their peers [3] Group 2: Challenges and Opportunities - The new profession faces challenges such as avoiding internal competition, ensuring originality, and effectively responding to market trends, which require a focus on creative transformation and innovative development [3] - Collaboration among government, educational institutions, and enterprises is essential to foster an environment that encourages innovation and creativity within the cultural industry [3][4]
文创对味儿 消费带劲儿(金台随笔)
Ren Min Ri Bao· 2025-09-02 23:01
Core Insights - The cultural and creative industry is evolving, with a focus on integrating traditional culture with modern creativity to attract consumer interest [1][2][3] - The role of cultural product planning and operation specialists, referred to as "cultural catchers," is crucial in transforming ancient culture into accessible and appealing products [1][2] - The industry is experiencing growth, with cultural manufacturing and retail sectors projected to achieve revenues of 49,609 billion and 32,679 billion respectively in 2024, reflecting year-on-year growth of 7.1% and 6.2% [3] Group 1 - The emergence of cultural product planning and operation specialists highlights the demand for unique insights that blend culture and creativity [2][3] - Successful cultural products are characterized by their deep cultural roots and innovative thinking, which resonate with consumers [4] - Young consumers are a significant driving force in cultural consumption, and understanding their preferences is essential for product development [3] Group 2 - The industry faces challenges such as internal competition and the need for continuous innovation to avoid redundancy [3] - Collaboration among government, educational institutions, and enterprises is necessary to foster an environment that encourages innovation in the cultural sector [3] - The focus should be on creating culturally rich products that maintain traditional essence while incorporating contemporary elements [4]