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以体育为媒 这里的“中国叙事”正越来越精彩
Jing Ji Wang· 2026-02-03 08:55
1月12日至2月1日,2026年澳大利亚网球公开赛(以下简称澳网)在澳大利亚墨尔本公园拉开帷 幕。作为开年首个网球大满贯赛事,澳网以其独特的快乐氛围和高超的竞技水准,成为全球体育文化交 流的重要平台。 共鸣建立了信任,而信任催生了更深层的承诺:从赛事的参与者,转变为这项运动生态的共建者。 国窖1573以本土文化为根基,实现与世界文化的双向赋能,并未止步于赛场内的品牌露出,而是主 动参与到网球生态的建设中。其与澳网共同创办的"国窖1573澳网业余挑战赛",目前已覆盖全国数十个 城市,成为中国业余网球赛事的标杆,将大满贯级的专业体验带给普通爱好者。 同时,国窖1573还推动澳网亚太区外卡赛落地成都,为更多优秀的中国及亚太选手搭建了通往梦想 赛场的阶梯。这些长期且实质性的投入,不仅丰富了赛事的内涵,更体现了中国企业推动全球体育文化 交流的战略定力与责任感。 此外,澳网举办时间恰好临近中国农历春节,国窖1573巧妙地将"中国年"的温情传递至墨尔本公 园。在今年的"国窖1573日"活动现场,非遗装置展成为瞩目的视觉焦点:国窖1573×中国琉璃烧制技 艺"福光溢彩"艺术作品与国窖1573×中国传统竹编技艺"勇立潮头"艺术 ...
链接资源生态 激活产业动能:成都市数字文创产业(北京)合作对接会成功举行
Mei Ri Jing Ji Xin Wen· 2025-09-17 14:22
Core Insights - The event "Cultural Creative Tianfu: Shining Future" held in Beijing aimed to foster collaboration between Chengdu's digital cultural enterprises and capital resources in Beijing, highlighting the synergy between culture and capital as a driver for industry upgrades [1][4] - The event featured over 20 Chengdu digital cultural enterprises engaging in deep exchanges with major companies and investment institutions, focusing on capital connection and cooperation [1][4] Group 1: Event Overview - The event took place from September 16 to 17, 2023, and was guided by the Chengdu Municipal Committee of the Communist Party of China, organized by the Chengdu Cultural Industry Development Promotion Center, and supported by various cultural and financial institutions [1] - Key activities included industry cooperation meetings and a roadshow where six representative enterprises from Chengdu and Beijing showcased their development and collaboration potential [14][21] Group 2: Insights from Industry Leaders - Investment insights were shared by Lu Chao, Executive Director of Renmin Houping Private Equity Investment Co., who emphasized the structural opportunities for mature business models in the current differentiated recovery phase of the global capital market [8] - Legal considerations were addressed by Jiang Chun from Beijing Qiancheng Law Firm, who highlighted the importance of compliance in areas such as equity structure and intellectual property protection for companies preparing for listing [11] Group 3: Company Presentations - Sichuan Leixing Cultural Industry Group showcased its comprehensive service capabilities in creative design, emphasizing its role in integrating cultural creativity with technology [21] - Chengdu Shusheng Technology introduced its "Jiao Jiao" brand, which utilizes AI to create a digital content platform for children, demonstrating a complete product ecosystem from online to offline [22] - Chengdu Tianfu Kuanzhai Cultural Communication discussed its transition from traditional production to IP incubation and commercialization, highlighting successful collaborations with major platforms [23] - Kecapital presented its investment logic focusing on the integration of cultural assets with financial technology through AI and blockchain [24] - China Oriental Performing Arts Group shared its experience in industrializing and globalizing content production, using successful IP examples [25] - Zhongyi Cultural Investment Group detailed its full-chain service capabilities in cultural tourism project investment and IP operationalization [26]
第十二届中国·焦作国际太极拳大赛暨2025云台山旅游节开幕
He Nan Ri Bao· 2025-09-16 23:36
Core Viewpoint - The 12th China Jiaozuo International Tai Chi Competition and the 2025 Yuntai Mountain Tourism Festival have commenced, emphasizing the integration of culture and sports to promote high-quality economic and social development [1] Group 1: Event Overview - The event is themed "Yuzhen Jiaozuo · Appointment at Yuntai · Sharing Tai Chi" and is organized by various sports and government bodies [1] - A total of 2,568 athletes from both domestic and international backgrounds will participate in various competitions, including individual events, team events, push hands competitions, and elite Tai Chi matches [1] Group 2: Cultural and Economic Impact - The event will feature 15 special cultural and tourism activities, including intangible cultural heritage performances, folk experiences, and food markets, alongside investment promotion and project signing activities [1] - Since 1992, the "One Competition, One Festival" initiative has been held 11 times, successfully transforming cultural resource advantages into cultural development advantages and enhancing the influence and reputation of Henan's cultural tourism brand [1]