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次元壁破了!卡游亮相马年总台春晚
Xin Lang Cai Jing· 2026-02-17 13:15
Core Viewpoint - The collaboration between KAYOU and the Spring Festival Gala marks a significant milestone as it is the first time a cultural consumption brand has partnered with the event, showcasing the evolving landscape of cultural engagement in China [7][9]. Group 1: Event Highlights - KAYOU was introduced as the exclusive card partner for the 2026 Spring Festival Gala, a notable achievement for a domestic company in the cultural sector [7]. - The event featured a unique "card rain" moment during a performance, where various collectible cards were distributed, creating an interactive experience for the audience [4][6]. - The launch of 20,000 sets of the "Qiji Chicheng" collectible cards coincided with the gala, which sold out almost instantly on KAYOU's Tmall flagship store [4]. Group 2: Market Trends - The offline card market is experiencing a surge in demand for products themed around traditional culture, with KAYOU reporting high popularity for its products that incorporate national trends [6]. - KAYOU's success is attributed to its deep understanding of cultural narratives and its ability to resonate with younger audiences, bridging the gap between traditional culture and modern consumer preferences [12][16]. Group 3: Company Background - KAYOU, established in 2011, has become a leader in the collectible card industry, known for its innovative products and commitment to authentic licensing [9]. - The company has developed a diverse IP matrix that includes over 30 national trend IPs, effectively capturing the interest of various consumer demographics [15][16]. Group 4: Cultural Impact - The partnership with the Spring Festival Gala signifies a shift in the perception of collectible cards from a niche market to a mainstream cultural phenomenon [10][13]. - KAYOU's products are not only popular domestically but are also positioned as cultural ambassadors in international markets, promoting Chinese culture globally [15][16].
文化智造彰显衢州产业新动能
Xin Lang Cai Jing· 2026-02-07 17:44
Group 1 - The partnership between KAYOU and the Central Radio and Television Station for the 2026 Spring Festival Gala highlights the growing recognition of KAYOU's cultural and manufacturing capabilities [1][3] - KAYOU's production facility in Kaihua County utilizes highly automated precision production lines, featuring advanced printing and die-cutting systems to ensure high-quality card production [1] - The company emphasizes a commitment to quality through technological innovation, transforming cards from disposable items into valuable cultural collectibles [1] Group 2 - KAYOU has engaged in cultural IP operations, collaborating with over 70 popular IPs, with more than 30% being domestic cultural themes [2] - The company aims to be a "translator" and "disseminator" of Chinese culture, using cards as interactive cultural symbols that resonate with younger audiences [2] - KAYOU's growth reflects the industrial transformation in Quzhou, with projections indicating that its stationery segment will exceed 500 million yuan in revenue by 2024 [2] Group 3 - The collaboration with the Spring Festival Gala is seen as a significant endorsement of KAYOU's integration of culture and manufacturing [3] - KAYOU is producing a series of collectible cards with auspicious meanings for the Spring Festival, which will be featured in the gala's programs [3] - The company's products have reached international markets, including Malaysia and the United States, showcasing the appeal of Chinese cultural creativity [3]
赣州一企业入围省重点上市后备企业名单
Sou Hu Cai Jing· 2025-12-03 08:07
近日,江西省企业上市工作联席会议办公室公示拟列为2025年度省重点上市后备企业名单,赣州经开区企业赣州鑫冠科技股份有限公司成功入围! 来源:欧潭融媒 赣州鑫冠科技股份有限公司 赣州鑫冠科技股份有限公司深耕声学元器件领域,以文化制造硬实力跻身行业前沿!企业主营声学类电子元器件,专注于研发、生产、销售通讯终端、动 力电池等精密零组件。产品服务华为、索尼等国际品牌,近三年营收连续增长,2025年1-10月达2.09亿元。用精密制造传递声音之美,诠释"文化+智造"的 融合创新,是国家高新技术企业! ...