Group 1 - The "Mars Science Fiction City" in Tongzhou District, Beijing, is set to begin construction in the second half of 2026, with a trial operation planned for 2028 and official opening in 2029 [1] - The project will cover an area of 62 acres, with a total above-ground building area of 90,000 square meters and an underground area of 100,000 square meters, supported by top-tier research resources from Tsinghua University and the Chinese Academy of Sciences [3] - The design includes a narrative theme centered around a "Mars base," integrating cutting-edge technologies such as aerospace, artificial intelligence, and robotics into immersive storytelling [5] Group 2 - The project aims to make scientific knowledge more accessible through a threefold approach: narrative entertainment, gamification, and experiential perception, featuring interactive elements like AR treasure hunts and simulated driving experiences [6] - The "Mars Science Fiction City" will collaborate with Universal Resort and Haichang Ocean Park to create a high-quality, differentiated cultural tourism ecosystem in the sub-center, promoting the integration of culture, technology, and tourism [6] - Haichang Ocean Park in Beijing, with a total construction area of approximately 160,000 square meters, is expected to be completed and operational by 2027, featuring various functions including ecology, science popularization, and interactive performances [7] Group 3 - The "Bayli" project, a cultural, tourism, and commercial complex in Beijing's sub-center, officially opened on December 26, 2025, covering a total area of approximately 500,000 square meters and integrating multiple industries [7] - The development of these projects, including the "Mars Science Fiction City," is expected to enhance Beijing's consumer landscape and contribute to the city's goal of becoming an international consumption center [7]

Core Viewpoint - The upgraded "Hupao Bao" IP represents a significant evolution from a local cultural symbol to a key driver for the integration of culture, technology, and tourism in Qiandao Lake [1][2] Group 1: IP Evolution - The "Hupao Bao" character, inspired by the local specialty fish, has transformed from a "civic enthusiast" to a "cultural ambassador" over three years [1] - The 2.0 version retains classic elements while introducing vibrant colors like "sunset orange" and "mountain water green" to reflect the scenic beauty of Qiandao Lake [1] - The design features a love-heart shaped fish tail and incorporates the imagery of 1,078 islands, enhancing regional identity and appeal to contemporary youth aesthetics [1] Group 2: Integration into Urban and Digital Experience - The upgraded IP will be integrated into urban settings, including bus stations and tourist guides, covering all aspects of city operations [2] - A virtual and physical interactive experience will be created, establishing an innovative scenario of "online cloud travel + offline consumption" [2] - The focus on developing "city-limited gifts" and "cultural and creative" derivative products aims to revitalize traditional specialties and convert cultural value into economic benefits [2] Group 3: Sustainable Development Model - The "government-led, enterprise-operated" model supports the sustainable development of the "Hupao Bao" IP [2] - The government has defined its "official identity" and promotes social recognition and credibility through public welfare campaigns and environmental activities [2] - By opening creative permissions to attract youth participation and collaborating with artists, the IP maintains freshness and appeal [2]