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创新融合传统文化:泸州银行成都武侯支行打造沉浸式金融服务新体验
Cai Fu Zai Xian· 2025-09-03 08:58
Core Viewpoint - Luzhou Bank is innovating its service model by integrating traditional cultural elements into its financial services, enhancing customer experience and establishing a unique brand image through a themed anniversary celebration [1][2]. Group 1: Innovative Service Model - Luzhou Bank is committed to exploring financial service innovations since its establishment in 1997, aiming to create a differentiated competitive advantage [2]. - The anniversary event featured interactive activities inspired by Three Kingdoms culture, such as "Three Kingdoms Hammer" and "National Style Cuju," which incorporated financial service concepts into traditional games [2]. - The bank's approach not only improves customer experience but also strengthens its brand identity through a unique cultural fusion [2]. Group 2: Community Financial Engagement - Luzhou Bank's Chengdu Wuhou Branch focuses on regional development by deeply integrating culture with financial services to connect with local residents [3]. - The event showcased local cultural significance with gifts like Luzhou-flavored snack packages, reflecting the bank's commitment to cultural heritage [3]. - The bank plans to continue enhancing the integration of cultural creativity with financial services, optimizing customer experience and providing professional financial support for regional development [3].