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腾讯 大动作!
Zheng Quan Shi Bao· 2025-10-28 18:00
Core Insights - The "2025 Content Creator Carnival" held in Guangzhou introduced a support policy package for quality content creation, emphasizing the collaboration between Guangzhou and Shenzhen to foster a thriving content ecosystem [2][3][4]. Group 1: Support Policies - Guangzhou and Shenzhen launched a "Quality Content Creation Support Policy Package," which includes free creative spaces, tailored incubation, continuous traffic support, financial incentives, office space subsidies, and priority for residency and education [3][4]. - Guangzhou plans to invest 40 million yuan annually to support digital entertainment and gaming sectors, aiming to stimulate quality content creation [3]. - Shenzhen is focusing on content creation as a new engine for high-quality digital cultural development, with various districts offering tax incentives, open scenarios, and talent incentives [4]. Group 2: Tencent's Initiatives - Tencent has launched a "Quality Content Creation Support Plan," focusing on three main areas: enhancing the video account ecosystem, building a commercial ecosystem for WeChat stores, and nurturing quality IP through its literature division [7][9]. - The video account ecosystem will see initiatives like the "North Star Plan" and "Original Article Task" to encourage original creators and provide them with traffic support and monetization rights [7]. - Tencent's literature division will establish a 100 million yuan support fund for small businesses and startups, alongside various programs to assist young authors and promote unique literary works [9]. Group 3: Algorithm and Technology - Tencent has established a "Positive Energy Algorithm Task Force" to explore how algorithms can better connect with people and promote positive content, aligning with its mission of "technology for good" [10]. - The company is focusing on social recommendations, a "breaking the cocoon" feature to help users adjust their content preferences, and a decentralized recommendation approach to protect and incentivize original content [10]. Group 4: Cultural and Economic Context - Guangdong province is recognized as the largest economy in China, with a rich cultural heritage that provides ample inspiration for content creators, supported by major companies like Tencent and Huawei [5][6]. - The integration of cultural industries with the digital economy is expected to drive high-quality development in the Guangdong-Hong Kong-Macao Greater Bay Area [6].