文化价值竞争
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刘科军:以文化铸魂、科技赋能、全球布局撬动产业变革
Ren Min Wang· 2025-11-05 05:58
Group 1 - The core viewpoint emphasizes the structural transformation in the gold and jewelry industry, highlighting the shift from material price competition to cultural value competition [1] - The industry is encouraged to build a cultural value coordinate system centered on intangible cultural heritage skills, national treasure IP, and contemporary design, transitioning from "selling materials" to "selling value" [1] - The integration of "digital + cultural relics + gold" is proposed to develop interactive cultural products, transforming static culture into dynamic experiences [1] Group 2 - The key to the transformation of the gold and jewelry industry lies in reconstructing the entire chain of research and development, production, consumption, and service through digital intelligence [2] - The company is creating an AI design platform to promote personalized customization and flexible production, allowing consumers to become designers and co-create value with brands [2] - A global resource allocation strategy is being implemented, with plans to establish a "bridgehead" for overseas expansion based on the Hainan Free Trade Port policy, collaborating with Hong Kong and Macau central enterprises [2]
郎酒2025“产贮销”数据大公开:超7万吨产能规模 酱香郎酒基酒贮存量已达30万吨
Mei Ri Jing Ji Xin Wen· 2025-10-30 15:19
Core Insights - The company launched a new round of liquor brewing with traditional ceremonies, transforming intangible cultural heritage from "static" to "dynamic" transmission [1] - The company reported a storage capacity of 300,000 tons of sauce-flavored liquor, with a sales volume cap of 30,000 tons for 2026, indicating a strategic shift towards balancing production and storage [2] - The company is targeting the silver economy by expanding its product offerings and consumption scenarios, particularly through the "Red Flower Lang - Longevity Feast" initiative [3][6] Group 1 - The company initiated a new brewing cycle for sauce-flavored liquor during the "Double Ninth Festival" ceremony, emphasizing cultural heritage [1] - The company has achieved a storage capacity of 300,000 tons for sauce-flavored liquor, with a planned sales volume of no more than 30,000 tons for 2026, reflecting a sustainable production-storage balance [2] - The company is responding to market challenges by innovating its product offerings, including the "Langjiu Manor - Architectural Series Liquor" and "Langjiu - Striving Era 1990" [3] Group 2 - The company is focusing on expanding consumption scenarios to adapt to changing consumer preferences, particularly in family gatherings and celebrations [3] - The company is leveraging cultural value and emotional resonance in its marketing strategies to differentiate its brand in a competitive market [6] - The company is positioning itself to compete in a new era of cultural and experiential value in the liquor industry, moving from functional products to value symbols [6]