Core Insights - Louis Vuitton has opened a new concept landmark "Louis Ship" in Shanghai, marking a significant investment by Swire Properties in the mainland market and aiming to establish a global top-tier retail destination [2][4] - The "Louis Ship" spans 1,600 square meters and combines exhibition, dining, and retail experiences, featuring a new exhibition titled "Extraordinary Journey" and a café [2][3] - Swire Properties has strategically integrated local culture into its projects, enhancing brand value and responding to the trend of experiential consumption [3][4] Company Strategy - Swire Properties has observed a shift towards experiential consumption, as evidenced by significant sales increases following events like Moncler's fashion show and the Doraemon exhibition [3] - Despite a 41.5% decline in net profit to HKD 6.7 billion, rental income from mainland retail properties grew by 2% to HKD 5.225 billion, with retail income surpassing 50% of total revenue for the first time [3][4] - The company has focused on long-term project development rather than aggressive acquisitions, emphasizing a 15-year cycle for project refinement [5][6] Market Positioning - The opening of "Louis Ship" is seen as a milestone in upgrading the retail experience in the Nanjing West Road area, positioning it as a global retail destination [5] - Swire Properties aims to enhance the overall community and retail ecosystem in the Nanjing West Road area through collaborations with local government and partners [5][6] - Future phases of the project will connect to three underground metro lines, further increasing the area's commercial potential [6]