Core Viewpoint - Moutai is showcasing its transformation from product output to cultural expression at the 5th China International Consumer Products Expo, emphasizing the importance of cultural narratives in its branding strategy [1][4]. Group 1: Exhibition Highlights - Moutai's exhibition features over 4,100 brands from more than 70 countries, with its booth located in a central area of the Hainan International Convention and Exhibition Center [1]. - The design of Moutai's booth is inspired by the winding Chishui River, incorporating traditional window designs and dynamic light effects to create a multi-dimensional cultural perception system [1][3]. - The exhibition presents a narrative of "Eastern aesthetics," utilizing intangible cultural heritage as a creative logic, and features interactive projects to engage consumers [3][4]. Group 2: Brand Strategy - Moutai is expanding its brand strategy beyond just alcoholic beverages, incorporating cultural tourism, creative cultural products, and digital platforms to convey new lifestyles and cultural meanings [4][6]. - The company aims to embrace new opportunities for global market integration, focusing on craftsmanship, cultural resonance, and an open approach to international markets [4][6]. - Moutai is transitioning from being merely visible to being better recognized globally, using the expo as a platform to showcase Chinese craftsmanship and brand vitality [6].