Core Viewpoint - The article highlights the three-year anniversary of the iMoutai digital marketing platform, emphasizing customer engagement and a series of promotional activities to celebrate this milestone [1][4][20]. Group 1: Anniversary Celebration - The iMoutai platform was launched on May 19, 2022, and has since built a strong connection with millions of users through sincere interactions and quality service [1]. - A series of exciting activities will be held from May 19 to May 31 to celebrate the anniversary, encouraging user participation [1][4]. Group 2: Promotional Activities - Users can participate in a lottery by sharing the "Time Gift" activity page and engaging with content on the iMoutai App, with prizes including various Moutai products and a DJI Mini3 drone [4][6]. - Special offers include discounts on Moutai products, such as a 200 yuan discount for purchases over 500 yuan, and various gift promotions for specific purchase quantities [13][14]. - The "iMoutai" platform will also feature limited-time offers and exclusive products, enhancing user experience and engagement [20]. Group 3: Product Offerings - New products, including the Moutai Gemstone Flowing Red Dry Red Wine, will be launched at promotional prices during the anniversary period [18]. - Users can redeem rewards and participate in exclusive events by purchasing specific Moutai products, further incentivizing customer loyalty [9][16].

Core Viewpoint - Moutai is showcasing its transformation from product output to cultural expression at the 5th China International Consumer Products Expo, emphasizing the importance of cultural narratives in its branding strategy [1][4]. Group 1: Exhibition Highlights - Moutai's exhibition features over 4,100 brands from more than 70 countries, with its booth located in a central area of the Hainan International Convention and Exhibition Center [1]. - The design of Moutai's booth is inspired by the winding Chishui River, incorporating traditional window designs and dynamic light effects to create a multi-dimensional cultural perception system [1][3]. - The exhibition presents a narrative of "Eastern aesthetics," utilizing intangible cultural heritage as a creative logic, and features interactive projects to engage consumers [3][4]. Group 2: Brand Strategy - Moutai is expanding its brand strategy beyond just alcoholic beverages, incorporating cultural tourism, creative cultural products, and digital platforms to convey new lifestyles and cultural meanings [4][6]. - The company aims to embrace new opportunities for global market integration, focusing on craftsmanship, cultural resonance, and an open approach to international markets [4][6]. - Moutai is transitioning from being merely visible to being better recognized globally, using the expo as a platform to showcase Chinese craftsmanship and brand vitality [6].