Core Points - The 2025 Beijing International Intangible Cultural Heritage Week opened on October 17, featuring participants from over 60 countries and regions, showcasing nearly 10,000 exhibits under the theme "Intangible Heritage and a Better Life" [2][3] Group 1: Event Overview - The event runs from October 17 to 21 and includes four main segments: opening ceremony, international intangible heritage exhibition, intangible heritage dialogue, and heritage market [3] - The opening ceremony, themed "Wind, Elegance, and Praise," highlights the concept of "each beauty is beautiful, and beauty is shared" [3] Group 2: Exhibits and Cultural Exchange - The exhibition features diverse intangible cultural heritage items, such as Malaysia's "Kebaya" traditional attire and Georgia's textile pieces inspired by ancient murals [3] - A notable piece is a 2.6-meter-long glass "Nine-Dragon Wall," showcasing traditional Chinese architectural culture [3] Group 3: Integration into Daily Life - The event aims to integrate intangible heritage into daily life, creating immersive experiences for visitors [4] - Various cultural food items from different countries are presented, such as Turkish kebabs and Sri Lankan tea, alongside local Beijing specialties [4] Group 4: Tourism and Engagement - During the event, the Beijing Municipal Bureau of Culture and Tourism launched 10 themed tourism routes along the Grand Canal, promoting the charm of intangible heritage [5] - The "Intangible Heritage Dialogue: Co-creating Life" event gathered experts and representatives from various countries to discuss sustainable strategies for heritage transmission [5] Group 5: Innovation and Digital Engagement - The "Intangible Heritage Development Co-creation Camp" was initiated in collaboration with Douyin, focusing on sustainable solutions for heritage promotion [6] - The event emphasizes the need for innovative expressions to engage younger audiences and transform intangible heritage into a contemporary cultural force [6]

Core Viewpoint - The article highlights the evolution and strategic initiatives of Biyinlefen Apparel Co., Ltd., emphasizing its commitment to innovation, cultural integration, and global market expansion in the fashion industry [2][6]. Group 1: Company Overview - Biyinlefen, established in 2003, has transformed from a golf apparel company into a diversified fashion group with five major brands, including CERRUTI 1881 and KENT& CURWEN, catering to various consumer dressing needs [2]. - The company focuses on high-quality, high-tech apparel development, driven by technological innovation and a brand culture of continuous improvement [2]. Group 2: Technological Innovation - Biyinlefen is enhancing its technological capabilities by integrating digital technology, big data, and artificial intelligence into design, product development, and production processes [3]. - The company has launched a new product, the "Small Collar T" for spring and summer 2025, featuring a patented collar design and proprietary fabric with high durability and sun protection, addressing multiple consumer scenarios [3]. - Biyinlefen's T-shirt category has maintained the highest market share in its segment for seven consecutive years, showcasing its effective market conversion of technological achievements [3]. Group 3: Cultural Integration - The company emphasizes cultural production power by incorporating elements of traditional Chinese culture into its fashion offerings, aiming to modernize and express these cultural aspects [4]. - Biyinlefen has been a partner of the Chinese national golf team for 12 years, providing innovative sportswear that reflects cultural significance and supports the growth of golf in China [4]. - The brand collaborates with cultural institutions to create collections that blend traditional craftsmanship with contemporary fashion, enhancing the cultural depth of its products [4][5]. Group 4: Global Market Strategy - Biyinlefen is actively pursuing an international development strategy, establishing design and production bases in various countries, including Japan, South Korea, and Vietnam [6]. - The company has acquired historical brands CERRUTI 1881 and KENT& CURWEN, gaining global trademark rights and craftsmanship systems to enhance its international presence [6]. - Biyinlefen has set up a brand licensing subsidiary in Singapore and a creative center in Paris, collaborating with global designers and suppliers to integrate international resources into its product offerings [6]. Group 5: Industry Positioning - The company aims to leverage China's comprehensive industrial system and vast consumer market to elevate its status to a world-class apparel group, contributing to the high-quality development of the Chinese fashion industry [7].