Core Viewpoint - The article highlights the evolution and strategic initiatives of Biyinlefen Apparel Co., Ltd., emphasizing its commitment to innovation, cultural integration, and global market expansion in the fashion industry [2][6]. Group 1: Company Overview - Biyinlefen, established in 2003, has transformed from a golf apparel company into a diversified fashion group with five major brands, including CERRUTI 1881 and KENT& CURWEN, catering to various consumer dressing needs [2]. - The company focuses on high-quality, high-tech apparel development, driven by technological innovation and a brand culture of continuous improvement [2]. Group 2: Technological Innovation - Biyinlefen is enhancing its technological capabilities by integrating digital technology, big data, and artificial intelligence into design, product development, and production processes [3]. - The company has launched a new product, the "Small Collar T" for spring and summer 2025, featuring a patented collar design and proprietary fabric with high durability and sun protection, addressing multiple consumer scenarios [3]. - Biyinlefen's T-shirt category has maintained the highest market share in its segment for seven consecutive years, showcasing its effective market conversion of technological achievements [3]. Group 3: Cultural Integration - The company emphasizes cultural production power by incorporating elements of traditional Chinese culture into its fashion offerings, aiming to modernize and express these cultural aspects [4]. - Biyinlefen has been a partner of the Chinese national golf team for 12 years, providing innovative sportswear that reflects cultural significance and supports the growth of golf in China [4]. - The brand collaborates with cultural institutions to create collections that blend traditional craftsmanship with contemporary fashion, enhancing the cultural depth of its products [4][5]. Group 4: Global Market Strategy - Biyinlefen is actively pursuing an international development strategy, establishing design and production bases in various countries, including Japan, South Korea, and Vietnam [6]. - The company has acquired historical brands CERRUTI 1881 and KENT& CURWEN, gaining global trademark rights and craftsmanship systems to enhance its international presence [6]. - Biyinlefen has set up a brand licensing subsidiary in Singapore and a creative center in Paris, collaborating with global designers and suppliers to integrate international resources into its product offerings [6]. Group 5: Industry Positioning - The company aims to leverage China's comprehensive industrial system and vast consumer market to elevate its status to a world-class apparel group, contributing to the high-quality development of the Chinese fashion industry [7].