本报记者 邱伟 昨天，2025北京国际非遗周于国际非遗日在北京城市副中心开幕。在这场以"非遗携手美好生活"为主题 的盛会中，来自全球五大洲60多个国家和地区的数百名传承人齐聚一堂，近万件展品联袂登场。 四大板块演绎"美美与共" 2025北京国际非遗周于10月17日至21日举办，包括开幕式、国际非遗展览、非遗对话、非遗市集四大板 块，活动覆盖北京大运河博物馆、北京城市图书馆及城市绿心森林公园部分区域。 在城市绿心森林公园的非遗花园市集中，土耳其烤肉滋滋作响，斯里兰卡红茶飘香四溢，阿根廷马黛茶 在铜壶中翻滚；北京展区则以"燕京八绝"为引领，串联起"烟火人间""舌尖味道""文人雅韵""民间趣 艺"四大生活场景。从内联升的布鞋到吉兔坊的彩塑，从吴裕泰的茶香到六必居的酱韵，非遗成为"好 吃、好用、好玩"的生活之物。在大运河非遗精品展区，通州展出花丝镶嵌、风筝等非遗项目，呈现运 河非遗技艺的精湛雅致；河北聚焦民艺匠作，秸秆扎刻、布糊画等体现民间智慧与实用之美；天津呈现 市井烟火，陈官屯冬菜、津门蔡氏贡掸等传递着津味生活的智慧…… 在非遗周举办期间，北京市文化和旅游局策划推出10条"运河新声非遗共生"大运河非遗主题游线路。 ...

Core Viewpoint - The article highlights the evolution and strategic initiatives of Biyinlefen Apparel Co., Ltd., emphasizing its commitment to innovation, cultural integration, and global market expansion in the fashion industry [2][6]. Group 1: Company Overview - Biyinlefen, established in 2003, has transformed from a golf apparel company into a diversified fashion group with five major brands, including CERRUTI 1881 and KENT& CURWEN, catering to various consumer dressing needs [2]. - The company focuses on high-quality, high-tech apparel development, driven by technological innovation and a brand culture of continuous improvement [2]. Group 2: Technological Innovation - Biyinlefen is enhancing its technological capabilities by integrating digital technology, big data, and artificial intelligence into design, product development, and production processes [3]. - The company has launched a new product, the "Small Collar T" for spring and summer 2025, featuring a patented collar design and proprietary fabric with high durability and sun protection, addressing multiple consumer scenarios [3]. - Biyinlefen's T-shirt category has maintained the highest market share in its segment for seven consecutive years, showcasing its effective market conversion of technological achievements [3]. Group 3: Cultural Integration - The company emphasizes cultural production power by incorporating elements of traditional Chinese culture into its fashion offerings, aiming to modernize and express these cultural aspects [4]. - Biyinlefen has been a partner of the Chinese national golf team for 12 years, providing innovative sportswear that reflects cultural significance and supports the growth of golf in China [4]. - The brand collaborates with cultural institutions to create collections that blend traditional craftsmanship with contemporary fashion, enhancing the cultural depth of its products [4][5]. Group 4: Global Market Strategy - Biyinlefen is actively pursuing an international development strategy, establishing design and production bases in various countries, including Japan, South Korea, and Vietnam [6]. - The company has acquired historical brands CERRUTI 1881 and KENT& CURWEN, gaining global trademark rights and craftsmanship systems to enhance its international presence [6]. - Biyinlefen has set up a brand licensing subsidiary in Singapore and a creative center in Paris, collaborating with global designers and suppliers to integrate international resources into its product offerings [6]. Group 5: Industry Positioning - The company aims to leverage China's comprehensive industrial system and vast consumer market to elevate its status to a world-class apparel group, contributing to the high-quality development of the Chinese fashion industry [7].