Core Viewpoint - The article discusses the departure of Sun Dongxu from Dongfang Zhenxuan, highlighting the events leading to his exit and the impact of his leadership on the company [4][18][23]. Group 1: Background of Sun Dongxu - Sun Dongxu, born in 1986, graduated from Nankai University with a degree in computer science and technology. He joined New Oriental in 2007, marking the beginning of an 18-year career within the organization [10]. - He held various positions within New Oriental, eventually becoming the CEO of Dongfang Zhenxuan, a live-streaming e-commerce platform, during its strategic transformation in 2021 [11]. Group 2: Achievements and Challenges - Under Sun's leadership, Dongfang Zhenxuan adopted a unique approach to live-streaming e-commerce focused on cultural knowledge, which initially faced challenges in audience growth [14]. - The turning point came in June 2022 when the company gained significant traction, with a five-day increase of 5 million followers and single live-stream sales exceeding 30 million [14][15]. - Despite these successes, a crisis emerged in December 2023 due to a controversy involving a "small essay" incident, leading to Sun's dismissal as CEO [17][18]. Group 3: Impact and Legacy - Sun Dongxu's tenure at Dongfang Zhenxuan was marked by the establishment of a strong "iron fan" culture, fostering deep customer loyalty and high satisfaction rates, with a member repurchase rate 2.7 times higher than regular users [19]. - His strict product quality control measures contributed to building consumer trust, as evidenced by a 99.3% satisfaction rate among users [19]. - The article concludes with a reflection on Sun's departure, indicating it marks the end of an era for Dongfang Zhenxuan, while also noting the potential for future collaboration between him and the company [23][24].