文化IP赋能

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销售额3.12亿元,人均增收6000元!茂南千年古荔甜蜜收官
Nan Fang Nong Cun Bao· 2025-06-27 08:32
Core Viewpoint - The article highlights the successful conclusion of the lychee harvest in Maonan, showcasing significant sales figures and increased income for farmers, driven by technological advancements and market strategies [7][8][39]. Group 1: Sales Performance - The total sales revenue from the lychee harvest reached 312 million yuan, with a total production of 26,100 tons [7][8]. - Farmers experienced an average income increase of 6,000 yuan, contributing positively to their financial well-being [8]. Group 2: Technological Innovations - The implementation of smart agricultural practices, including a pest control system and a 5G water and fertilizer management system, significantly improved the yield of ancient lychee trees [27][30]. - Digital management platforms have enabled precise irrigation and data collection, resulting in a 40% reduction in water, fertilizer, and pesticide usage, while achieving a 100% product qualification rate [31][34]. Group 3: Market Strategies - The Maonan district has actively promoted e-commerce sales, achieving a cumulative sales figure of 130 million yuan through various online platforms [38][39]. - Customized sales initiatives have opened new market opportunities, with significant sales agreements established, particularly in regions like Foshan and Guangxi [41][43]. Group 4: Cultural Promotion - The district has leveraged its historical and cultural heritage related to ancient lychee trees to enhance marketing efforts, participating in numerous agricultural exhibitions and promotional activities [62][63]. - Innovative marketing strategies, including themed cultural events and collaborations with media, have been employed to elevate the profile of Maonan lychees [70][74].
文化IP赋能带动消费新热潮 文旅市场活力持续释放
Yang Shi Wang· 2025-06-24 12:50
央视网消息:随着暑期到来,夜游热度持续升温,各地演艺市场也纷纷上新。在十三朝古都河南洛阳,当地依托盛唐历史文化 IP,创新推出了首部大型园林实景演出,层出不穷的新鲜感、体验感吸引着全国游客慕名而来。 总台记者 艾泽乐:这是隋唐洛阳城九洲池。一千多年前,这里是横跨隋、唐、宋三朝的皇家园林,如今,遗址上复原的水洲楼 阁让人能够沉浸式走入这座宫城御苑。白天临台观水,可以欣赏隋唐时期"广水无山"的造园艺术。而到了夜晚,现代的光影技术会 将整座园林变成了演绎历史故事的奇幻舞台。 除了《凤舞神都》,整个隋唐洛阳城遗址景区也在6月推出了《白居易的乐坊》等50多项夜间节目,丰富夜晚游园登楼的体验。 除了赏夜景、看演出,升温的夜游也带火了夜拍市场。 在应天门城楼高处,一些游客正在登楼夜拍。今年6月以来,登楼夜拍的游客逐渐增多。游客们热衷于追寻更具沉浸感的拍摄角 度,也折射出洛阳夜间文旅市场的提质升级。 近年来,河南洛阳大力推动发展"夜经济",开展沉浸式游园,大型文化演出、夜间集市、消费购物节等,不断扩展消费场景, 助力激发消费新活力。 水雾升腾,光影流转,上百名演员身着唐代复原服饰,通过舞蹈、武术、杂技等演绎形式,生动重现了武 ...