Core Viewpoint - The company reported a decline in revenue and net profit for the first half of 2025, but there are signs of stabilization in its operations, particularly in the duty-free segment, with potential for future growth driven by strategic initiatives and market conditions [1][2]. Financial Performance - In 1H25, the company achieved revenue of 28.2 billion yuan, a year-on-year decrease of 10%, and a net profit attributable to shareholders of 2.6 billion yuan, down 21% year-on-year [1]. - For Q2, the company reported revenue of 11.4 billion yuan, a decline of 8% year-on-year, and a net profit of 850 million yuan, down 30% year-on-year [1]. - The company's gross margin for 1H25 was 32.8%, a decrease of 0.7 percentage points year-on-year, while Q2 gross margin was 32.5%, down 1.4 percentage points year-on-year [2]. Duty-Free Segment Insights - The duty-free sales in Hainan showed a slight improvement, with total sales of 5.45 billion yuan from April to June, a year-on-year decline of 4.1% [2]. - The company’s duty-free product revenue for 1H25 was 20.3 billion yuan, down 6% year-on-year, with offline revenue at 19.7 billion yuan and online revenue at 7.8 billion yuan [2]. Strategic Initiatives - The company is exploring new strategic directions to accelerate recovery, including expanding duty-free offerings, introducing events and collaborations, and enhancing product categories to align with consumer trends [2]. - The company plans to open new duty-free stores in urban areas and expand into Southeast Asia, aiming to capture new market segments [2]. Market Position and Future Outlook - Despite the current downturn, the company managed to increase its market share by nearly 1 percentage point year-on-year in a challenging industry environment [2]. - The company expects to benefit significantly from the upcoming closure of the free trade port, which is anticipated to enhance business flow and customer traffic [2]. - Profit forecasts for 2025-2027 are 4.48 billion yuan, 5.06 billion yuan, and 5.64 billion yuan, with corresponding price-to-earnings ratios of 33X, 29X, and 26X [3].