Core Viewpoint - The company reported a decline in revenue and net profit for the first half of 2025, but there are signs of stabilization in its operations, particularly in the duty-free segment, with potential for future growth driven by strategic initiatives and market conditions [1][2]. Financial Performance - In 1H25, the company achieved revenue of 28.2 billion yuan, a year-on-year decrease of 10%, and a net profit attributable to shareholders of 2.6 billion yuan, down 21% year-on-year [1]. - For Q2, the company reported revenue of 11.4 billion yuan, a decline of 8% year-on-year, and a net profit of 850 million yuan, down 30% year-on-year [1]. - The company's gross margin for 1H25 was 32.8%, a decrease of 0.7 percentage points year-on-year, while Q2 gross margin was 32.5%, down 1.4 percentage points year-on-year [2]. Duty-Free Segment Insights - The duty-free sales in Hainan showed a slight improvement, with total sales of 5.45 billion yuan from April to June, a year-on-year decline of 4.1% [2]. - The company’s duty-free product revenue for 1H25 was 20.3 billion yuan, down 6% year-on-year, with offline revenue at 19.7 billion yuan and online revenue at 7.8 billion yuan [2]. Strategic Initiatives - The company is exploring new strategic directions to accelerate recovery, including expanding duty-free offerings, introducing events and collaborations, and enhancing product categories to align with consumer trends [2]. - The company plans to open new duty-free stores in urban areas and expand into Southeast Asia, aiming to capture new market segments [2]. Market Position and Future Outlook - Despite the current downturn, the company managed to increase its market share by nearly 1 percentage point year-on-year in a challenging industry environment [2]. - The company expects to benefit significantly from the upcoming closure of the free trade port, which is anticipated to enhance business flow and customer traffic [2]. - Profit forecasts for 2025-2027 are 4.48 billion yuan, 5.06 billion yuan, and 5.64 billion yuan, with corresponding price-to-earnings ratios of 33X, 29X, and 26X [3].

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The report indicates that the revenue decline has narrowed and customer traffic has stabilized, with a focus on the increase in city store openings [1] - The company is expected to benefit from the long-term sales increment due to the Hainan Free Trade Port policy and the gradual opening of city duty-free stores [9] - The report has adjusted the profit forecast downwards due to current pressure on duty-free consumption demand, with expected net profits for 2025, 2026, and 2027 being 4.33 billion, 5.00 billion, and 5.52 billion respectively [9] Financial Performance Summary - Total revenue for 2023 is projected at 67.54 billion, with a year-on-year growth of 24.08%, while 2024 is expected to see a decline of 16.38% to 56.47 billion [1] - The net profit attributable to the parent company for 2023 is estimated at 6.71 billion, with a year-on-year increase of 33.46%, followed by a significant decline of 36.44% in 2024 to 4.27 billion [1] - The latest diluted EPS for 2023 is projected at 3.25 yuan, decreasing to 2.06 yuan in 2024 [1] Market Data Summary - The closing price of the stock is 71.41 yuan, with a market capitalization of approximately 147.74 billion [6] - The price-to-earnings ratio (P/E) is 22.01 for 2023, increasing to 34.62 for 2024 [1][6] - The company has a net asset value per share of 26.68 yuan and a debt-to-asset ratio of 18.61% [7]