Core Insights - The KPL Annual Finals will be held at the Beijing National Stadium, marking the first time a mobile esports event takes place there, with an expected attendance of 60,000 [1] - Huaxia Bank is the official financial partner for KPL, integrating financial services into the esports ecosystem to stimulate new consumption [1][2] Group 1: Strategic Positioning - Huaxia Bank aims to leverage the esports industry to connect with younger consumers and promote service consumption upgrades in Beijing [2] - The collaboration with KPL reflects Huaxia Bank's commitment to the "financial for the people" philosophy and the integration of cultural, commercial, and sports elements with finance [2] Group 2: Collaboration Highlights - The launch of the KPL co-branded card has attracted over 580,000 young users, showcasing the deep integration of finance and esports [3] - Users can engage in various activities through the bank's mobile app, creating a closed-loop ecosystem of payment tools, consumption scenarios, and financial services [3] - The event will feature immersive support areas for fans and promotional activities across different regions, enhancing the overall experience [3] Group 3: Digital Consumption Ecosystem - Huaxia Bank has introduced various consumer credit products and initiatives to enhance the consumption environment in Beijing [4] - The bank collaborates with local tourism to offer discounts and promotions, contributing to the development of the city's night economy and cultural tourism [4] Group 4: Future Outlook - The partnership with KPL sets a precedent for financial institutions to co-build ecosystems with the esports industry [5] - Future plans include exploring shared benefits for esports users and bank customers, and supporting local esports events to create a comprehensive event network [5] - The rapid growth of the esports industry provides financial institutions with new opportunities to engage with younger demographics [5]

Core Viewpoint - The KPL Annual Finals will be held at the Beijing National Stadium, marking a significant milestone for mobile esports, with 60,000 attendees expected and tickets selling out in 12 seconds, indicating high demand for the event [1] Group 1: Strategic Positioning - Huaxia Bank aims to leverage the esports industry to connect with young consumers and promote service consumption upgrades in Beijing, aligning with government initiatives to build an international consumption center [2] - The collaboration with KPL exemplifies Huaxia Bank's commitment to integrating financial services into the esports industry, enhancing consumer experiences through innovative offerings [2] Group 2: Collaboration Highlights - The launch of the KPL co-branded card has attracted over 580,000 young users, integrating financial services with esports through customized card designs and a comprehensive benefits matrix [3] - The "Esports Zone" on Huaxia Bank's mobile app facilitates user engagement through activities like point redemption and live event interactions, creating a closed-loop ecosystem of payment, consumption, and financial services [3] - Offline events at the finals will enhance the spectator experience with immersive support areas and promotional activities, while regional branches will offer localized "esports + tourism" initiatives [3] Group 3: Digital Consumption Ecosystem Upgrade - Huaxia Bank has introduced various consumer credit products and initiatives to enhance the consumption environment in Beijing, supporting sectors like new energy vehicles and promoting digital currency [4] - Collaborative efforts with local tourism sectors aim to boost the city's night economy and cultural tourism through financial incentives and discounts [4] Group 4: Future Outlook - The partnership with KPL sets a precedent for financial institutions to co-create ecosystems with the esports industry, with plans for deeper collaboration and shared benefits for users [5] - The rapid growth of the esports sector presents new opportunities for financial institutions to engage with younger demographics, with Huaxia Bank committed to expanding its "financial + cultural, commercial, and sports" ecosystem [5]