11月8日，2025年王者荣耀职业联赛KPL年度总决赛将首次在北京国家体育场（鸟巢）盛大举行，这不 仅是移动电竞赛事首次进入鸟巢，更将创造6万人现场观战的盛况。首批门票线上开售12秒即告罄，赛 事火爆程度可见一斑。 联名卡用户可通过华夏银行手机银行App"电竞专区"参与积分兑换、赛事直播互动等活动，享受消费信 贷利率优惠、绿色出行补贴等权益，形成"支付工具—消费场景—金融服务"的闭环生态。 全域场景融合，激发新兴消费活力。线上数字主场引爆流量，华夏银行手机银行"电竞专区"同步上线， 集成赛事直播、积分兑换、社交互动等功能，实现千万级曝光。用户可通过电竞专区参与"观赛打卡赢 福利""战队助威抽奖"等活动，打造沉浸式电竞社交场景。 线下文商旅体跨界联动。鸟巢主场经济方面，总决赛现场支持票根经济，面向6万观众设置沉浸式应援 区，提供快速开卡、AR合影等体验；联动信用卡发放消费券，覆盖餐饮、文旅等场景。其他地区特色 服务方面，武汉、广州等分行结合地域特色，推出"电竞+文旅"活动（如景区门票优惠等）。 作为KPL官方指定唯一金融业合作伙伴，华夏银行（600015）以"金融+电竞"跨界生态为核心，积极融 入北京国际消费中 ...

Core Viewpoint - The KPL Annual Finals will be held at the Beijing National Stadium, marking a significant milestone for mobile esports, with 60,000 attendees expected and tickets selling out in 12 seconds, indicating high demand for the event [1] Group 1: Strategic Positioning - Huaxia Bank aims to leverage the esports industry to connect with young consumers and promote service consumption upgrades in Beijing, aligning with government initiatives to build an international consumption center [2] - The collaboration with KPL exemplifies Huaxia Bank's commitment to integrating financial services into the esports industry, enhancing consumer experiences through innovative offerings [2] Group 2: Collaboration Highlights - The launch of the KPL co-branded card has attracted over 580,000 young users, integrating financial services with esports through customized card designs and a comprehensive benefits matrix [3] - The "Esports Zone" on Huaxia Bank's mobile app facilitates user engagement through activities like point redemption and live event interactions, creating a closed-loop ecosystem of payment, consumption, and financial services [3] - Offline events at the finals will enhance the spectator experience with immersive support areas and promotional activities, while regional branches will offer localized "esports + tourism" initiatives [3] Group 3: Digital Consumption Ecosystem Upgrade - Huaxia Bank has introduced various consumer credit products and initiatives to enhance the consumption environment in Beijing, supporting sectors like new energy vehicles and promoting digital currency [4] - Collaborative efforts with local tourism sectors aim to boost the city's night economy and cultural tourism through financial incentives and discounts [4] Group 4: Future Outlook - The partnership with KPL sets a precedent for financial institutions to co-create ecosystems with the esports industry, with plans for deeper collaboration and shared benefits for users [5] - The rapid growth of the esports sector presents new opportunities for financial institutions to engage with younger demographics, with Huaxia Bank committed to expanding its "financial + cultural, commercial, and sports" ecosystem [5]

Core Viewpoint - 华夏银行 is actively enhancing its services to support the high-quality development of state-owned enterprises (SOEs) in Beijing, aligning with national strategies and the "14th Five-Year Plan" [1][10]. Group 1: Support for SOEs' Internationalization - The bank is facilitating SOEs' international expansion by providing comprehensive financial services, as highlighted by its role in the successful issuance of $9.5 billion in bonds for首创集团 [3]. - 华夏银行 aims to leverage its cross-border financial capabilities, including bond underwriting and trade financing, to support SOEs in their global endeavors [4]. Group 2: Innovation in Financial Products - The bank is focusing on innovation in financial products to empower SOEs' transformation, particularly in the areas of technology, green finance, and inclusive finance [5]. - Specific products such as "科创易贷" and "知识产权贷" are designed to meet the needs of technology-driven enterprises, with significant investments already made in over 10 Beijing-based tech companies [5][6]. Group 3: Collaboration with Government and Enterprises - 华夏银行 is establishing a collaborative framework with key government departments to enhance project financing and support the digital transformation of SOEs [7]. - The bank has successfully implemented digital RMB services for over 30 municipal enterprises, showcasing its commitment to modernizing financial services [7]. Group 4: Commitment to Consumer Finance - The bank is dedicated to enhancing consumer finance in Beijing, launching initiatives to stimulate local consumption and support housing needs for new residents [8][9]. - Programs like "接力贷" and partnerships with e-commerce platforms aim to improve accessibility to loans and promote consumer spending [9]. Group 5: Internal Reforms for High-Quality Development - 华夏银行 is undergoing internal reforms to boost its operational efficiency and market competitiveness, with a focus on enhancing service quality and asset management [10]. - The bank's "京华行动" reform initiative is aimed at aligning its services with the evolving needs of the capital's economy [10].