11月8日，2025年王者荣耀职业联赛KPL年度总决赛将首次在北京国家体育场（鸟巢）盛大举行，这不 仅是移动电竞赛事首次进入鸟巢，更将创造6万人现场观战的盛况。首批门票线上开售12秒即告罄，赛 事火爆程度可见一斑。 联名卡用户可通过华夏银行手机银行App"电竞专区"参与积分兑换、赛事直播互动等活动，享受消费信 贷利率优惠、绿色出行补贴等权益，形成"支付工具—消费场景—金融服务"的闭环生态。 全域场景融合，激发新兴消费活力。线上数字主场引爆流量，华夏银行手机银行"电竞专区"同步上线， 集成赛事直播、积分兑换、社交互动等功能，实现千万级曝光。用户可通过电竞专区参与"观赛打卡赢 福利""战队助威抽奖"等活动，打造沉浸式电竞社交场景。 线下文商旅体跨界联动。鸟巢主场经济方面，总决赛现场支持票根经济，面向6万观众设置沉浸式应援 区，提供快速开卡、AR合影等体验；联动信用卡发放消费券，覆盖餐饮、文旅等场景。其他地区特色 服务方面，武汉、广州等分行结合地域特色，推出"电竞+文旅"活动（如景区门票优惠等）。 作为KPL官方指定唯一金融业合作伙伴，华夏银行（600015）以"金融+电竞"跨界生态为核心，积极融 入北京国际消费中 ...

Core Viewpoint - The KPL Annual Finals will be held at the Beijing National Stadium, marking a significant milestone for mobile esports, with 60,000 attendees expected and tickets selling out in 12 seconds, indicating high demand for the event [1] Group 1: Strategic Positioning - Huaxia Bank aims to leverage the esports industry to connect with young consumers and promote service consumption upgrades in Beijing, aligning with government initiatives to build an international consumption center [2] - The collaboration with KPL exemplifies Huaxia Bank's commitment to integrating financial services into the esports industry, enhancing consumer experiences through innovative offerings [2] Group 2: Collaboration Highlights - The launch of the KPL co-branded card has attracted over 580,000 young users, integrating financial services with esports through customized card designs and a comprehensive benefits matrix [3] - The "Esports Zone" on Huaxia Bank's mobile app facilitates user engagement through activities like point redemption and live event interactions, creating a closed-loop ecosystem of payment, consumption, and financial services [3] - Offline events at the finals will enhance the spectator experience with immersive support areas and promotional activities, while regional branches will offer localized "esports + tourism" initiatives [3] Group 3: Digital Consumption Ecosystem Upgrade - Huaxia Bank has introduced various consumer credit products and initiatives to enhance the consumption environment in Beijing, supporting sectors like new energy vehicles and promoting digital currency [4] - Collaborative efforts with local tourism sectors aim to boost the city's night economy and cultural tourism through financial incentives and discounts [4] Group 4: Future Outlook - The partnership with KPL sets a precedent for financial institutions to co-create ecosystems with the esports industry, with plans for deeper collaboration and shared benefits for users [5] - The rapid growth of the esports sector presents new opportunities for financial institutions to engage with younger demographics, with Huaxia Bank committed to expanding its "financial + cultural, commercial, and sports" ecosystem [5]

2025年4月9日 星期三 文星审移/唐英 版式设计/王域 校读/李乐 (6. 沙岭机, 掌上反泗 关注 | 6版 ● 陈星谭 陶鹏 疑赖输山,翠雕玉琢;混淆和水,旁流不息 2010年4月9日,一颗从北京远道而来的会融"种子",在就山脚下 湖江之畔生相发草,中世开启了线面铜行围多三朝大地的新征程, 十五载栉风沐雨,十五载春华秋实。自成立以来,华夏银行长沙 分行深刻把握会融工作的政治性和人民性,乘承"可持续更盖好"的品 陣理念,与国家战略同向发力,与湖南发展同频共振,为社会民生同心 协力 凤面即舟,携手共讲。十五年来,像夏银行长沙分行若长沙,棋牌 常德、株洲和湘潭设立分支机构,服务客户遍及全省14个市州,形成 "立足长沙、辐射淘商"的发展格局,累计为湖南企事业单位和居民个 人提供融资超过5000亿元,全省信贷与投融资业务总量超过1000g 三高四新"美好蓝图、推进湖南经济社会高质量发展注。 了 28.36 chap 助力实体经济,点燃新质生产力引擎 行还为企业业务"牵战搭桥"。 2023年,中联重科股份有限公司 的到了一体超10亿元的高尔作业 平台采购订单，青后正是华夏银 行长沙分行的推动。该行携手华 夏金租, ...