Core Viewpoint - The KPL Annual Finals will be held at the Beijing National Stadium, marking a significant milestone for mobile esports, with 60,000 attendees expected and tickets selling out in 12 seconds, indicating high demand for the event [1] Group 1: Strategic Positioning - Huaxia Bank aims to leverage the esports industry to connect with young consumers and promote service consumption upgrades in Beijing, aligning with government initiatives to build an international consumption center [2] - The collaboration with KPL exemplifies Huaxia Bank's commitment to integrating financial services into the esports industry, enhancing consumer experiences through innovative offerings [2] Group 2: Collaboration Highlights - The launch of the KPL co-branded card has attracted over 580,000 young users, integrating financial services with esports through customized card designs and a comprehensive benefits matrix [3] - The "Esports Zone" on Huaxia Bank's mobile app facilitates user engagement through activities like point redemption and live event interactions, creating a closed-loop ecosystem of payment, consumption, and financial services [3] - Offline events at the finals will enhance the spectator experience with immersive support areas and promotional activities, while regional branches will offer localized "esports + tourism" initiatives [3] Group 3: Digital Consumption Ecosystem Upgrade - Huaxia Bank has introduced various consumer credit products and initiatives to enhance the consumption environment in Beijing, supporting sectors like new energy vehicles and promoting digital currency [4] - Collaborative efforts with local tourism sectors aim to boost the city's night economy and cultural tourism through financial incentives and discounts [4] Group 4: Future Outlook - The partnership with KPL sets a precedent for financial institutions to co-create ecosystems with the esports industry, with plans for deeper collaboration and shared benefits for users [5] - The rapid growth of the esports sector presents new opportunities for financial institutions to engage with younger demographics, with Huaxia Bank committed to expanding its "financial + cultural, commercial, and sports" ecosystem [5]

Core Viewpoint - Beijing's new action plan aims to boost consumption through the development of the esports industry, focusing on introducing international esports events and enhancing the "esports+" consumption scene [1][3]. Group 1: Action Plan and Initiatives - The action plan includes 24 tasks across six areas, emphasizing the introduction of international esports events and the support for diverse esports-themed consumption activities [1]. - The "Support Measures for the High-Quality Development of Beijing's Game and Esports Industry" outlines 11 initiatives to optimize the esports industry layout [1][5]. Group 2: Economic Impact and Consumption - Esports events significantly drive surrounding industries such as tourism, dining, and accommodation, with an estimated return of 7 yuan in surrounding consumption for every 1 yuan spent on esports tickets [2][3]. - The upcoming King of Glory annual finals is expected to attract a large number of out-of-town spectators, indicating the potential for substantial economic benefits [3]. Group 3: Infrastructure and Venue Advantages - Beijing's unique advantage lies in its dual Olympic venues, which provide a range of facilities from 3,000 to 90,000 seats, making it unparalleled in China [2][4]. - The city's venues have hosted major esports events, enhancing the local esports environment and attracting international attention [2][3]. Group 4: Future Developments and Collaborations - The Beijing government plans to strengthen collaborations with international organizations to attract top-tier esports events and develop a comprehensive esports event system [4][5]. - The city aims to cultivate a variety of self-owned IP brand events and encourage private sector participation in esports development [5][6].