本报讯（记者马婧）国庆中秋假期，北京消费市场焕发活力。市商务局发布的数据显示，10月1日至4 日，市商务局重点监测的百货、超市、专业专卖店、餐饮和电商等业态企业实现销售额同比增长 0.4%，其中老字号餐饮、连锁快餐带动餐饮业态增长4.8%；全市60个重点商圈客流量同比增长14.3%。 追随赛事脚步 感受京西新貌 本报讯（记者孙云柯）WTT中国大满贯赛事自9月25日举办以来，京西石景山持续高热度。截至目前， WTT中国大满贯门票已售罄，共售出门票超8.5万张，门票收入达8700万元，同比增长52.6%。假期前三 天，石景山区周边文商旅体消费近2亿元，首钢园日均客流量超过13万人次，相比去年基本实现翻番。 假日期间，北京生活必需品价格平稳，主要农产品批发市场纷纷加强货源组织，畅通调运渠道，有效保 障节日市场供应。物美、小象超市等重点连锁超市与电商平台按照平日销售量2倍左右备足库存，加大 门店、网点配送频次，动态补调配货，全力满足市民采购需求。 "京彩四季"主题活动联动全市文商旅体特色资源，精心策划推出500余项促消费活动，丰富假日消费体 验。石景山区发挥赛事资源优势，积极探索"票根经济"模式，有效带动"赛事流量" ...

Core Insights - The Chinese performance market is experiencing strong growth in the first half of 2025, driven by cultural consumption recovery and policy support [1] - Large-scale performances, particularly concerts and music festivals, are the main growth drivers in the market [2] - The audience demographic for concerts is diversifying, with an increase in older and younger attendees [2] - The market is witnessing a regional expansion, with second and third-tier cities showing significant potential [2] - The music festival market is shifting towards smaller, specialized events, enhancing audience experience [3] - Government policies are fostering the integration of music and tourism, injecting new vitality into the market [4] - The demand side of the performance market is becoming more diverse, with younger audiences showing increased interest in specific types of performances [5] - The economic impact of performances extends beyond ticket sales, driving local tourism and related industries [6] Market Growth Drivers - Large-scale performances, especially those with over 5,000 attendees, have shown remarkable performance, with ticket sales during the "May Day" holiday reaching 1.212 billion yuan, a year-on-year increase of 5.12% [2] - Major cities like Beijing, Shanghai, Guangzhou, and Shenzhen continue to attract top-tier performances due to their infrastructure and consumer base [2] - The concert market is expanding into second and third-tier cities, with many events selling out quickly, indicating a more balanced distribution of performance resources [2] Music Festival Trends - The number of large music festivals has decreased, while smaller festivals are becoming mainstream, focusing on niche content and innovative services [3] - In the first quarter, third-tier cities hosted 11 music festivals, accounting for 25.6% of the total, while new first-tier and second-tier cities hosted 18 festivals, making up 41.9% [3] - Innovative marketing strategies are being implemented to attract audiences, such as combining music festivals with local tourism [3] Government Support and Policy Impact - Local governments are prioritizing cultural industries, implementing supportive policies that promote the integration of music and tourism [4] - These policies are enhancing market supply and fostering deeper connections between music performances and tourism [4] Consumer Behavior and Economic Impact - The performance market is seeing a shift in consumer behavior, with younger audiences increasingly interested in music festivals, as evidenced by a 107% year-on-year increase in searches for music festival products by users born after 1995 [5] - The economic value of performances is expanding beyond ticket sales, with related hotel and tourism bookings increasing significantly [6] - The trend of "one performance driving multiple days of consumption" is becoming common, indicating a strong linkage between performances and local economies [6]