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着力打造文旅全季“长红”
当"哈尔滨之夏"的余音还在耳边萦绕,在这座以冰雪为特色的城市,一城秋色已映入眼帘。从城市到乡 村,从历史街区到田野阡陌,黑龙江哈尔滨在多领域提前布局,着力打造秋季文旅新增长点,探索从冬 季"限定"文旅转向全季"长红"之路。 在哈尔滨太阳岛大熊猫馆一睹新晋明星大熊猫"芝士"和"芝麻"兄弟的萌趣风采,入选不少游客的秋 游"种草"清单。哈尔滨马迭尔文旅投资集团副总经理秦晓燕说,集团精心打造了6条秋季精品旅游线 路,游客可以到太阳岛笨熊乐园、鹿苑、松鼠岛等,与动物们亲密互动,还可以在哈尔滨冰雪大世界梦 幻冰雪馆、太阳岛冰雪艺术馆感受"反季冰雪"的魅力。 走进田园赏"丰"景 哈尔滨地处广袤的松嫩平原,是农业大市。进入秋季,黑土地上"赤橙黄绿紫"各色交织,呈现出宛若油 画的"五花山色"。哈尔滨市多地联动,以"文旅+农业"为游客打造农事体验、生态康养和诗意栖居之 旅。 游客在哈尔滨宽街博物馆参观。 新华社记者 柳文惠摄 在哈尔滨市木兰县现代农业园区,500亩稻田以大地为卷,以稻禾为笔,绘就"冰城压舱石"的丰收画 面。在五常稻香小镇,稻穗摇曳,孩子们可以扮演"农夫",感受传统农耕文化。哈尔滨市农业农村局副 局长陈鑫说,在"中 ...
提振消费进行时 | 荔枝为媒撬动文旅消费
Guang Xi Ri Bao· 2025-07-25 03:49
Group 1 - The event "Cangwu Lychee Roast Chicken Food Festival" attracted approximately 100,000 visitors over three days, significantly boosting local specialty sales to over 5 million yuan [1][2] - The "Tea Fragrance Tasting Lychee" rural tour package became a popular choice, combining culinary experiences with various activities, enhancing consumer engagement [1][2] - Lychee sales reached 5,000 kilograms during the event, marking a 30% increase compared to the same period last year [1][2] Group 2 - The food festival featured over 40 vendors, selling more than 500 roast chickens daily, with revenue equivalent to a month's earnings in just three days [2] - A local basketball tournament, "Village BA," attracted large crowds, leading to a nearly 40% increase in surrounding dining and retail consumption [2] - The Cangwu County Cultural Center hosted over 8,000 visitors during the event, showcasing various cultural performances and activities [2] Group 3 - Cangwu County's "Cultural Tourism + Agriculture" model effectively encourages prolonged visitor engagement, enhancing local consumption [2] - The county aims to promote lychee cultivation and cultural experiences to support rural revitalization efforts [2]