文旅+创新

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文旅融合向新求变 产业发展向新而行——“万千气象看四川”第二季度主题采访活动启示录
Si Chuan Ri Bao· 2025-06-30 00:25
Core Viewpoint - Sichuan province is leveraging cultural tourism as a pillar industry, contributing 11.97% to GDP, with domestic tourist numbers expected to rise from 636 million in 2022 to 1.119 billion by 2024, and total domestic spending increasing from 705.994 billion to 1.76 trillion yuan [10][12][25] Group 1: Cultural Tourism Development - Sichuan's cultural tourism industry is ranked first in the western region and among the top in the country, focusing on deep integration of culture and tourism [10][12] - The provincial government aims to strengthen cultural tourism through initiatives that promote cultural heritage and tourism experiences [10][11] - The "万千气象看四川" theme interview activity was launched to explore cultural tourism integration across ten cities [10][11] Group 2: Cultural Heritage and Innovation - Sichuan is transforming traditional culture into dynamic tourism resources, utilizing its rich heritage including six world heritage sites and 52 national intangible cultural heritage items [12][13] - The integration of traditional culture into tourism is exemplified by hands-on experiences in places like Mianzhu's New Year painting village, which attracted over 70,000 visitors for educational activities [15][17] - Culinary heritage is being revitalized in historical towns, with local delicacies drawing significant tourist traffic [15][17] Group 3: New Tourism Models - The province is exploring innovative tourism models such as "Cultural + Education" and "Cultural + Performance" to enhance visitor engagement [19][22] - New technologies like VR and AR are being employed to create immersive experiences, making historical events more accessible to tourists [20][24] - The rise of "Z Generation" tourists is prompting the development of new products and experiences tailored to younger audiences [20][22] Group 4: Economic Impact and Growth - The cultural tourism sector is becoming a new engine for economic growth, with significant increases in visitor numbers and spending [10][25] - In 2024, the tourism revenue during the Torch Festival in Liangshan reached 11.839 billion yuan, a 44.18% increase year-on-year [25][26] - Collaborative efforts in regions like Aba and Ganzi are creating new economic opportunities through the integration of local resources and tourism [26]
传统景区不断“破圈”“出圈” 文旅+创新”激发经济澎湃活力
Yang Shi Wang· 2025-06-03 11:36
Core Viewpoint - The article highlights the transformation of the tourism market in China, particularly at the Yuntai Mountain scenic area, where innovative cultural tourism strategies have moved beyond traditional ticket-based revenue models to create immersive experiences for visitors [1][7]. Group 1: Cultural and Historical Integration - Yuntai Mountain has developed a "tourism + culture" model that combines its natural beauty with rich historical and cultural heritage, enhancing the visitor experience [1]. - The area features activities such as making colorful ropes, sewing fragrant sachets, and eating zongzi, which provide a sense of traditional festival rituals [1]. Group 2: Innovative Tourist Experiences - The scenic area has introduced various adventure activities like water paddleboarding, jungle roller coasters, and rock wall climbing to attract more visitors [5]. - Since 2017, Yuntai Mountain has implemented a three-day ticketing system allowing unlimited access to various attractions, promoting a deeper, immersive experience rather than a one-day sightseeing trip [5]. Group 3: Economic Impact and Community Development - The rise in tourism has led to the development of local accommodations, such as the popular Xishan Homestay, which requires advance booking [9]. - Local investments, including 6.3 million yuan from government support and 6 million yuan from personal funds, are being used to upgrade homestays into comprehensive rural tourism complexes [9]. - The region has established three hospitality development zones with 148 boutique homestays, benefiting nearly 10,000 local households [11]. Group 4: Integration of Multiple Industries - The city of Jiaozuo is promoting the integration of cultural tourism with various industries, including agriculture and sports, to enhance the overall tourism experience [13]. - New tourism formats such as "cultural tourism + sports," "cultural tourism + performing arts," and "cultural tourism + educational travel" are being actively developed to foster interaction between tourism and other sectors [13].