Core Insights - The 2025 China International Service Trade Fair opened in Beijing, showcasing Hunan Province's Chengbu Miao Autonomous County with a focus on "cultural tourism achievements +特色产品" [1] - Chengbu aims to enhance its "Cultural Tourism Chengbu" brand through the exhibition of intangible cultural heritage products and immersive experiences, promoting tourism consumption upgrades [1] Group 1: Exhibition Highlights - Chengbu's exhibition featured intangible cultural heritage products, including postcards and bookmarks that highlight iconic landscapes and national intangible cultural heritage "Diao Long" [3] - The exhibition also showcased Miao embroidery and its derivative products, emphasizing local natural imagery and cultural aesthetics while promoting cultural dissemination through practical items [3] - A systematic travel brochure and guide map were introduced to help tourists plan their itineraries, showcasing local resources and cultural heritage while reducing decision-making costs for visitors [3] Group 2: Economic Impact - The cultural tourism industry is a significant driver of consumption, with Chengbu leveraging cultural products to stimulate consumer enthusiasm and attract visitors, thereby boosting various sectors such as transportation, accommodation, and dining [4] - The deep integration of cultural tourism and commerce injects new momentum into local development, allowing tourists to engage in agricultural product purchases and culinary experiences, thus extending the industry chain [4] - Chengbu's participation in the trade fair marks a crucial step in promoting consumption and the integration of business and tourism, with plans to continue enhancing cultural exploration and product innovation [4] Group 3: Trade Fair Overview - The trade fair, themed "Digital Intelligence Leading, Service Trade Renewed," gathered nearly 2,000 enterprises from over 70 countries and regions, including around 500 Fortune 500 and industry-leading companies [4] - Chengbu exhibited over 20 types of cultural tourism products from five local enterprises, effectively increasing the visibility and appeal of Miao cultural heritage on an international platform [4]

"西安的春天太短了，要不抓好时机，可能就变夏天了。我们的计划是连续三个周末出门游玩，看看 花、拍拍照，放松心情还能接触大自然，两全其美。"慕名到西安兴庆宫公园游玩的张萱（化名）一 家，对后续春游期待满满。 春暖花开，西安文旅再度升温，各个景点游客人数暴增，青龙寺、兴庆宫公园、秦岭植物园等知名赏花 景点游客爆满。世博园、未央宫遗址公园等景点露营帐篷、野餐垫星罗棋布，成为热门露营胜地。叠加 清明节小长假，赏花踏青游格外出圈，露营、挖野菜等近距离接触大自然的方式，也成为众多游客的新 爱好。 "将文旅与农业、体育等产业相结合，创造更多的旅游消费场景。"陕西省社科院文化旅游研究中心主任 张燕建议，旅游城市应该开发更多与自然、生态相关的旅游产品，如生态农场、森林徒步路线等，增加 人们走进自然的机会。为露营等活动提供完善的场地、水电设施、卫生设施等保障。 踏青赏花火热 3月下旬以来，气温大幅回暖，草木竞发，春花盛开。西安连续多日天气晴好，让人们出门旅行、踏青 赏花的春游热情与日俱增。适逢清明节假期，西安各大花卉景点再度迎来游客高峰，形成"全城赏 花""兴庆宫有一亿人"等网络热梗。 张燕表示："踏青赏花游的热潮，体现了游客渴 ...